GCC Oral Hygiene Market to Reach USD 2.1 Billion by 2033, Impelled by Increasing Prevalence of Dental Disorders

February 07, 2025 | Healthcare

The latest report by IMARC Group, titled "GCC Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Country 2025-2033," finds that the GCC oral hygiene market size reached USD 1.6 Billion in 2024. Oral hygiene refers to the practice of keeping the mouth clean and free from disease and other dental problems. It involves various habits and practices, such as brushing teeth, flossing, using mouthwash, and visiting the dentist regularly, to maintain good oral health. It helps prevent the buildup of plaque and bacteria in the mouth, which can cause tooth decay, gum disease, bad breath, and other dental issues. It is also essential for maintaining overall health, as poor oral health has been linked to a range of health problems, including heart disease, diabetes, and respiratory infections. Owing to these benefits, oral hygiene solutions are widely adopted by individuals across the GCC region.

GCC Oral Hygiene Market Trends:

The market is primarily driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer due to changing dietary practices, high smoking rates, and the increasing consumption of processed food products. In addition, the rising awareness among individuals regarding the benefits of maintaining oral hygiene represents another major growth-inducing factor. Besides this, there is a rising trend towards using natural and organic products in the GCC region, due to which consumers are looking for oral care products that are free from harmful chemicals. This, coupled with the growing popularity of cosmetic dentistry to improve appearance and boost confidence, is positively influencing the market growth. Moreover, with the rising disposable incomes and changing lifestyles, consumers in GCC countries are willing to spend more on premium oral hygiene products which is propelling the market growth. Furthermore, the introduction of innovative product variants integrated with smart technologies, adoption of aggressive promotional activities by vendors, and thriving e-commerce industry are other factors creating a favorable market outlook across the globe. Looking forward, IMARC Group expects the market value to reach USD 2.1 Billion by 2033, exhibiting a CAGR of 3.26% during 2025-2033.

Market Summary:

  • Based on the product, the market has been segmented into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others.
  • On the basis of the distribution channel, the market has been segregated into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.
  • Based on the application, the market has been classified into adults, kids, and infants.
  • On the geographical front, the market has been divided into the Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.
  • The competitive landscape of the market has also been examined in the report, along with detailed profiles of the key players operating in the industry.


Report Scope:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product, Distribution Channel, Application, Country
Countries Covered Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain
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GCC Oral Hygiene Market to Reach USD 2.1 Billion by 2033, Impelled by Increasing Prevalence of Dental Disorders
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