Global Motorcycle Rental Market Expected to Reach USD 584.8 Million by 2033 - IMARC Group

Global Motorcycle Rental Market Statistics, Outlook and Regional Analysis 2025-2033

The global motorcycle rental market size was valued at USD 255.5 Million in 2024, and it is expected to reach USD 584.8 Million by 2033, exhibiting a growth rate (CAGR) of 9.64% from 2025 to 2033.

The expanding global tourism sector is significantly driving demand for motorcycle rentals, as travelers are increasingly seeking flexible and immersive ways to explore destinations. Motorcycles, offering accessibility to remote areas and a sense of adventure, have become a preferred choice. For instance, in Europe, the tourism industry contributed approximately 10% to GDP in 2023, with a noticeable uptick in demand for rental motorcycles across popular tourist regions like Italy and Spain. Similarly, Malaysia saw 20 million tourist arrivals in 2023, 77% of pre-pandemic levels, driven by Singaporean visitors (8.3 million). Singapore recorded 13.6 million arrivals, a 116% year-on-year increase as many opted for rental two-wheelers to explore local terrains. This rising popularity of adventure tourism and eco-tourism is strengthening the market growth. As tourists prioritize personalized experiences, motorcycle rental businesses are capitalizing on this opportunity by diversifying their fleets with electric and adventure bikes to cater to evolving preferences.

Rising urbanization and changing commuting preferences are propelling the motorcycle rental market, especially in congested urban centers. According to the United Nations, 55% of the global population lived in urban areas as of 2023, with projections reaching 68% by 2050. This rapid urban expansion, coupled with increased traffic congestion, has prompted commuters to shift toward cost-effective and efficient transport modes. Motorcycle rentals provide an affordable solution, reducing commute times and offering flexibility compared to public transport or car ownership. Vehicle ownership is losing appeal as shared transport grows. For instance, Niti Aayog predicts that 35% of passenger miles in India on shared transport by 2030, rising to 50% by 2040. Also, India aims to transition all fuel-run vehicles to electric by 2035. E-bikes, capable of 25 kmph and 60 km per charge, drive startups to expand EV rentals, charging stations, and battery production. Additionally, the rise of app-based rental platforms enhancing convenience, and enabling users to book motorcycles on demand is creating a positive outlook for market expansion. Besides this, these platforms also integrate eco-friendly electric scooters into their fleets, aligning with sustainability trends, which is further bolstering the market adoption.

Global Motorcycle Rental Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share on account owing to the booming tourism and urban commuting demands.

North America Motorcycle Rental Market Trends:

In North America, the motorcycle rental market thrives on the popularity of road trips and adventure tourism. Iconic routes like Route 66 attract domestic and international travelers, providing an impetus to the market growth. Rental platforms also cater to eco-conscious consumers with electric bikes, while urban centers like Los Angeles see increasing demand for short-term commuting options.

Asia-Pacific Motorcycle Rental Market Trends:

The Asia-Pacific motorcycle rental market is expanding rapidly, driven by booming tourism and urban commuting demands. Popular tourist destinations like Bali, Phuket, and Vietnam’s coastal regions experience high rental demand from international and domestic travelers seeking affordable and flexible mobility. Urban areas in India, China, and Southeast Asia see growing adoption due to rising congestion and cost-effective commuting options. Besides this, the proliferation of app-based rental platforms offering seamless booking and payment services has significantly boosted accessibility. Additionally, the increasing environmental awareness driving the integration of electric scooters into rental fleets that aligns with regional sustainability goals and caters to eco-conscious consumers is propelling the market forward.

Europe Motorcycle Rental Market Trends:

Europe’s motorcycle rental market benefits from high tourism rates and a well-connected infrastructure. Countries like Italy and Spain experience robust demand, driven by scenic countryside tours. The growth of adventure tourism and eco-friendly electric bikes, especially in cities like Amsterdam, further boosts rental adoption among environmentally aware travelers.

Latin America Motorcycle Rental Market Trends:

In Latin America, motorcycle rentals grow due to increasing tourism in adventure destinations like Patagonia and the Andes. Budget-conscious travelers prefer two-wheelers for affordability and flexibility. Urban commuters in cities like São Paulo also drive demand, leveraging rentals to bypass heavy traffic and reduce commuting time.

Middle East and Africa Motorcycle Rental Market Trends:

The MEA region sees motorcycle rentals rising, particularly in tourist hubs like Dubai and Cape Town. Adventure tourism in desert landscapes and safaris boosts demand, while electric scooters gain traction in urban areas for sustainability. Expanding digital platforms simplify access, fostering growth among both tourists and local commuters.

Top Companies Leading in the Motorcycle Rental Industry

Some of the leading motorcycle rental market companies include Adriatic Moto Tours, EagleRider, Harley-Davidson Inc., MotoQuest, Motoroads, Rental 819 (Kizuki Rental Service), The Hertz Corporation, WickedRide Adventure Services Pvt. Ltd., among many others.

• In April 2023, RenTrip, a leading rental company in India, reported 70-100% year-on-year revenue growth in FY 2022-23. With Rs. 3.6 crore in sales and over 2 lakh monthly website visitors, it expanded to 65 cities and launched mobile apps, guided motorcycle tours, and new adventure packages.

Global Motorcycle Rental Market Segmentation Coverage

• On the basis of the type, the market has been bifurcated into luxury and common motorcycles, wherein common motorcycles represent the leading segment due to their affordability, widespread availability, and suitability for urban commuting and leisure travel. These motorcycles cater to budget-conscious consumers and tourists, offering cost-effective mobility solutions. Their versatility and low operational costs make them a preferred choice over luxury counterparts in most regions.
• Based on the booking channels, the market is classified into websites and apps, amongst which apps dominate the market as they offer seamless booking, user-friendly interfaces, and real-time availability. Integration of GPS, payment gateways, and customization options enhances convenience, attracting tech-savvy users. Their widespread adoption, particularly in urban areas and among younger demographics, solidifies apps as the preferred channel over traditional websites.
• On the basis of the application, the market has been divided into motorcycle tourism and commutes. Among these, motorcycle tourism accounts for the majority of the market share driven by increasing demand for immersive travel experiences and adventure-focused trips. Tourists prefer motorcycles for exploring scenic routes and remote destinations with flexibility. Popular tourist regions contributing to this segment’s growth, catering to both domestic and international travelers.