Global Mineral Cosmetics Market Expected to Reach USD 4.2 Billion by 2033 - IMARC Group

Global Mineral Cosmetics Market Statistics, Outlook and Regional Analysis 2025-2033

The global mineral cosmetics market size was valued at USD 3.1 Billion in 2024, and it is expected to reach USD 4.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.37% from 2025 to 2033.

Consumers are becoming increasingly conscious of the ingredients used in their cosmetics. For instance, according to an article published by Clean Hub, 63% of people stated that they look for products made with natural ingredients that are beneficial for their skin and the environment. Also, as per Statista, in 2022, around 61% of millennial beauty customers in the United States reported looking for specific components while purchasing skin care products. Mineral cosmetics, made from naturally sourced minerals like titanium dioxide, mica, and zinc oxide, are considered safer and less likely to irritate the skin. This growing demand for clean beauty products is pushing the growth of mineral-based cosmetics. 

Moreover, vegan and cruelty-free beauty trends are gaining significant traction, and mineral cosmetics align with these values. Many mineral makeup brands market themselves as both vegan and cruelty-free, which makes them appealing to ethically conscious consumers. For instance, in February 2024, Swedish beauty brand IDUN Minerals launched in the Indian beauty market. As a clean and vegan cosmetic brand, it is founded on the benefits of natural minerals. The firm started delivering makeup and skincare in India, and it planned to expand to include haircare soon. IDUN Minerals is focusing on local production, transparency, and lowering its environmental impact. The brand holds certifications from PETA and Djurens Rätt. It maintains cruelty-free and vegan standards. Besides this, the expanding e-commerce industry is also escalating the industry's growth. For instance, according to IMARC, the global e-commerce market size reached USD 26.8 Trillion in 2024. Looking forward, IMARC Group expects the market to reach USD 214.5 Trillion by 2033, exhibiting a growth rate (CAGR) of 25.83% during 2025-2033. The rise of e-commerce platforms has made it easier for consumers to access mineral cosmetics from around the world. Online stores like Amazon, Sephora, and niche beauty retailers offer a wide range of mineral-based products, making it convenient for consumers to shop for these items. Furthermore, social media platforms, especially Instagram, YouTube, and TikTok, have had a significant impact on the beauty industry. Beauty influencers, makeup artists, and bloggers have popularized mineral cosmetics by reviewing products and demonstrating their benefits. As a result, consumers are becoming more aware of mineral makeup and are increasingly willing to try these products.

Global Mineral Cosmetics Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America currently dominates the global market, owing to the growing emphasis on toxin-free products and the rising consumer environmental consciousness.

North America Mineral Cosmetics Market Trends:

North America led the overall market, driven by the "clean beauty" trend. Brands like BareMinerals, based in the United States, emphasize natural, toxin-free products, catering to health-conscious consumers. The U.S. leads this movement, with retailers like Sephora featuring clean beauty sections. Rising awareness of skin sensitivity and ingredient safety has boosted demand for mineral-based foundations and powders across the region, reflecting consumers’ growing preference for transparent, non-toxic formulations.

Europe Mineral Cosmetics Market Trends:

Europe’s mineral cosmetics market is shaped by a focus on vegan and ethically sourced products. Countries like Germany and the UK lead in promoting cruelty-free beauty. For example, Lush and PHB ethical beauty offer vegan mineral products that align with the EU’s stringent animal testing bans. Ethical certifications and transparency in sourcing are key drivers in the region, appealing to eco-conscious and ethical consumers.

Asia-Pacific Mineral Cosmetics Market Trends:

In Asia-Pacific, e-commerce is a major driver of the mineral cosmetics market. Countries like China and South Korea lead with robust online platforms, such as Tmall and Lazada. Brands like Innisfree offer mineral-based products tailored to Asian skin tones, leveraging digital campaigns and influencer marketing. The region’s digital-savvy population and the rise of online beauty retail propels the demand for mineral cosmetics.

Latin America Mineral Cosmetics Market Trends:

In Latin America, the mineral cosmetics market is fueled by interest in natural, locally-sourced ingredients. Brazil, a biodiversity hub, sees brands like Natura incorporating mineral and plant-based formulas. Consumers are drawn to cosmetics with natural UV protection, addressing the region’s sunny climate. Rising awareness of environmental impact and skin health has spurred demand for eco-friendly mineral products.

Middle East and Africa Mineral Cosmetics Market Trends:

The Middle East and Africa mineral cosmetics market is driven by demand for high SPF products, reflecting the region’s hot climate and strong sun exposure. Countries like the UAE and South Africa emphasize sunscreen-infused mineral makeup. The rising skin cancer awareness and preferences for breathable, lightweight cosmetics drive the popularity of mineral products.

Top Companies Leading in the Mineral Cosmetics Industry

Some of the leading mineral cosmetics market companies include Ahava Dead Sea Laboratories, BASF SE, Clariant AG, Glo Skin Beauty, L'Oréal S.A, Merck KGaA, Mineralissima, Neelikon, Revlon, Shiseido Co.Ltd. and The Estée Lauder Companies Inc., among many others. For instance, in July 2019, AHAVA Dead Sea Laboratories developed a formulation using native apple of sedom and Dead Sea extracts that can be used to protect, treat, and prevent inflammatory skin conditions.

Global Mineral Cosmetics Market Segmentation Coverage

• On the basis of the product, the market has been bifurcated into face products, lip products, eye products, and others, wherein face products currently exhibit a clear dominance in the market. The rise of beauty influencers and makeup artists on platforms like Instagram, YouTube, and TikTok has played a significant role in the popularity of mineral face products.
• Based on the distribution channel, the market is categorized into offline and online, amongst which offline accounts for the majority of the total market share. Offline stores offer professional beauty advisors who can help customers choose the right mineral cosmetics for their skin type, preferences, and concerns, further driving the segment’s growth.