Global Mayonnaise Market Expected to Reach USD 18.2 Billion by 2033 - IMARC Group

Global Mayonnaise Market Statistics, Outlook and Regional Analysis 2025-2033

The global mayonnaise market size was valued at USD 13.0 Billion in 2024, and it is expected to reach USD 18.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.8% from 2025 to 2033.

The growing consumer awareness about health and wellness is positively influencing the market. A lot of people are transitioning to low-fat, low-calorie, and sugar-free versions of mayonnaise. The rising occurrence of obesity, diabetes, and cardiovascular diseases (CVDs) is driving the need for healthier choices. The popularity of vegan mayonnaise is growing, due to the increasing popularity of veganism and flexitarian diets. In 2024, Duke's introduced vegan mayonnaise for both foodservice establishments and online customers. These items commonly substitute eggs with ingredients, such as aquafaba, soy milk, or pea protein. Mayonnaise formulations are now including functional ingredients like omega-3 fatty acids, probiotics, and superfoods to attract health-conscious consumers. Consumers are more and more inclined to spend extra money on high-end mayonnaise that includes fancy ingredients like truffle oil, herbs, and spices. These high-end items are for food lovers looking for distinct taste adventures. The attractiveness of premium mayonnaise products is increasing due to organic and non-GMO certifications, especially among environmentally aware consumers.

Increasing environmental awareness is leading to a rise in popularity of eco-friendly and sustainable packaging options, including biodegradable and recyclable materials. Additionally, the trend of incorporating regional and ethnic flavors into mayo is gaining significant popularity. Mayonnaise with spicy flavors, such as chipotle, wasabi, and sriracha, are appealing to those who enjoy trying new and bold tastes. Globalization and the influence of international cuisines are also contributing to this trend, enabling brands to explore distinctive flavor pairings. The increasing use of online shopping platforms is supporting the market growth. Brands use social media, influencers, and digital campaigns to expand their reach and promote new product releases. Smaller brands are also able to compete with bigger companies due to online reviews and direct-to-consumer (D2C) sales.

Global Mayonnaise Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share on account of the increasing consumption of plant-based food products, rising need for consumables in sustainable packaging, and heightened product innovation.

North America Mayonnaise Market Trends:

Consumers in North America are increasingly inclined toward healthier food options, and mayonnaise is no exception. Mayonnaise is a versatile condiment used in various applications, from classic sandwiches and salads to innovative dips and marinades. Its adaptability ensures steady demand across household, foodservice, and industrial sectors. The robust foodservice sector in North America, including quick-service restaurants (QSRs), casual dining chains, and food trucks, significantly drives mayonnaise demand. Restaurants utilize mayonnaise not only as a condiment but also as a key ingredient in dressings, spreads, and dips. Customization is a growing trend, with foodservice providers collaborating with manufacturers to create signature mayonnaise blends tailored to their menus. Innovations in food processing technologies are improving the quality and shelf life of mayonnaise products. Advanced emulsification techniques and preservative-free formulations cater to consumer demand for natural and minimally processed foods. As per the predictions of the IMARC Group, the North America mayonnaise market is expected to reach US$ 8.0 billion by 2032.

Asia-Pacific Mayonnaise Market Trends:

Changing consumer preferences, urbanization, and shifting dietary habits are the key drivers of the market in the Asia-Pacific region. Rising incomes and a preference for convenient condiments are driving the popularity of mayonnaise in urban homes. Consumers in the area who prioritize their health are increasing the need for low-fat, reduced-calorie, and egg-free mayonnaise varieties, with plant-based alternatives becoming more popular, particularly in nations like India with a prominent vegan or vegetarian presence. Flavor innovation is a major trend, as manufacturers are introducing regional and ethnic-inspired options such as spicy chili, wasabi, and sesame-flavored mayonnaise to appeal to a variety of tastes.

Europe Mayonnaise Market Trends:

Consumer preferences, health trends, and culinary innovation are the key factors influencing the mayonnaise market in Europe. Traditional mayonnaise continues to be a common pantry item in European homes, although there is a growing trend towards healthier choices such as low-fat, reduced-calorie, and vegan varieties. Increasingly popular plant-based diets, especially in Western Europe, are fueling the need for eggless mayonnaise made from aquafaba and soy protein. The trend of flavor innovation is important, as manufacturers are introducing distinctive options like truffle, garlic aioli, and flavors inspired by different regions to appeal to various preferences. The market for gourmet and premium mayonnaise is growing as it attracts consumers looking for top-notch, artisanal products that are certified organic or non-GMO.

Latin America Mayonnaise Market Trends:

The mayonnaise industry in Latin America is influenced by cultural food choices, urban growth, and rising incomes. Mayonnaise is a common condiment in numerous Latin American homes, frequently utilized in classic meals, sandwiches, and salads, maintaining a steady level of popularity. Increased demand for low-fat, reduced-calorie, and cholesterol-free options is growing as health-conscious consumers drive changes in the market. Moreover, the increasing trend of plant-based diets in the area is supporting the creation of different types of vegan mayonnaise to appeal to a wide range of people.

Middle East and Africa Mayonnaise Market Trends:

The mayonnaise market in the Middle East and Africa is seeing significant growth due to the incorporation of mayonnaise into both traditional and modern dishes, changing consumer preferences, and growing urban populations. Mayonnaise plays a crucial role in various various local dishes, creating a consistent level of demand. Nevertheless, the market is changing as it increasingly emphasizes health and well-being. Rising knowledge of healthier eating is resulting in the creation of low-fat, sugar-free, and cholesterol-reduced mayonnaise choices, meeting the needs of health-conscious individuals.

Top Companies Leading in the Mayonnaise Industry

Some of the leading mayonnaise market companies include Nestlé SA, Ajinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company, and Unilever PLC, among many others. In September 2024, McCormick For Chefs welcomes three new versatile sauces for professional chefs and operators including Cattlemen’s® Hawaiian Tangy Sweet BBQ Sauce, Frank’s RedHot® Garlic Buffalo Wings Sauce, and McCormick® Mayonesa con Limón.

Global Mayonnaise Market Segmentation Coverage

• On the basis of the type, the market has been categorized into unflavored mayonnaise and flavored mayonnaise, wherein unflavored represent the leading segment. Unflavored mayonnaise is a versatile condiment made from simple ingredients such as oil, egg yolks, vinegar or lemon juice, and seasonings, providing a creamy and neutral base. Its mild taste and smooth texture make it a staple in kitchens worldwide, used in a wide variety of dishes ranging from sandwiches and burgers to salads and dips. Unlike flavored variants, unflavored mayonnaise allows for customization, serving as a blank canvas for chefs and home cooks to create unique dressings and sauces by adding herbs, spices, or other ingredients.
• Based on the end use, the market is classified into institutional and retail, amongst which institutional dominates the market. Institutional usage of mayonnaise is widespread across foodservice establishments, including restaurants, cafeterias, catering services, and fast-food chains. Its versatility makes it an essential ingredient for preparing a wide range of dishes, such as sandwiches, burgers, salads, and dips. In bulk settings, mayonnaise is often used as a base for customized dressings and sauces, enabling chefs to tailor flavors for diverse menus. Its long shelf life and ease of storage make it an economical choice for large-scale operations.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and others. Among these, supermarkets and hypermarkets account for the majority of the market share. Supermarkets and hypermarkets play a pivotal role in the distribution of mayonnaise, offering a wide variety of brands, flavors, and packaging sizes to cater to diverse consumer needs. These retail outlets provide convenient access to mayonnaise, ranging from traditional unflavored options to innovative variants like low-fat, vegan, and flavored selections. Their extensive shelf space allows for the promotion of both global and local brands, enabling consumers to compare prices and product attributes.

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