Global Massage Equipment Market Expected to Reach USD 16.3 Billion by 2033 - IMARC Group

Global Massage Equipment Market Statistics, Outlook and Regional Analysis 2025-2033

The global massage equipment market size was valued at USD 8.1 Billion in 2024, and it is expected to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% from 2025 to 2033.

The global massage equipment market is driven by the growing need for wellness and self-care, as more people strive to find relief from tension and stress in their stressful lives. The increasing prevalence of musculoskeletal disorders (MSK) and work-related stress has sparked a growing demand for massage equipment as a convenient, non-invasive solution. As per the Data Versus Arthritis, chronic pain, a leading symptom of MSK conditions, affects between 18.4 million (34%) to 28 million (43%) people in the UK. With pain management becoming a priority, consumers are turning to massage equipment as an affordable and effective alternative for relief, addressing both physical discomfort and work-related stress. Technological advancements greatly influence the market, with developments such as AI, app-based controls, and customizable options in massage chairs, handheld devices, and other equipment. This allows for improved user experience through personalized programs that match specific needs, and there is also increased popularity in portable and compact devices to cater to users who prefer on-the-go relaxation tools.

The market is also driven by an aging population, which increasingly uses massage equipment to manage pain, improve circulation, and enhance mobility. This demographic trend is forcing manufacturers to design products that are ergonomically designed and user-friendly. Post-pandemic, home wellness solutions have increased the sales of at-home massage equipment as consumers prefer to stay indoors, be comfortable, and be healthy while not going to spas frequently. Retail expansion and growth in e-commerce platforms have also significantly contributed to market growth. Online sales channels offer a wide variety of products to consumers at competitive prices, along with reviews and detailed specifications to assist in a purchase decision. In this context, promotional efforts and discounts during online sales events encourage higher adoption. Corporate wellness programs have also been a trend, with the inclusion of massage equipment in the workplace to increase productivity and reduce stress among employees. Mobile massage services with high-tech devices are also on the rise and are preferred for their flexibility and convenience. The Asia-Pacific region is growing geographically because of a growing disposable income. The market in North America and Europe is highly dominated, though, by the strong wellness culture there. Due to the increase in interest in health and relaxation among consumers, the massage equipment market is bound to be continuously expanding around the globe through innovation and increasing access.

Global Massage Equipment Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share due to the rising consumer demand for health and wellness products like massage equipment.

North America Massage Equipment Market Trends:

The North America massage equipment market is experiencing growth at a significant rate due to increasing consumer awareness about health and wellness. According to the Global Wellness Institute (GWI), the US leads the global wellness economy at $1.8 Trillion, fueling demand for wellness-related products, including massage equipment. Stress-related health issues, along with a preference for non-invasive relaxation solutions, are increasing demand for advanced massage devices. The trends that are observed in massage chairs and handheld devices are the integration of innovative features such as AI technology, app connectivity, and ergonomic designs, which are in line with the requirements of tech-savvy users. The aging population would be an important factor in products designed for pain and improvement of mobility. The internet and retail channels have increased easy accessibility for massage equipment as it opens up a wide window to target more people. With its workplace wellness initiatives, various companies have started adopting such massage equipment for their programs meant to promote health benefits to the employees.

Asia Pacific Massage Equipment Market Trends:

The Asia Pacific region is growing significantly in the massage equipment market, due to increased disposable incomes and health awareness among consumers. Increased focus on wellness and relaxation especially in urban areas, drives the demand for advanced massage products. The growth of the spa and wellness industry and technological innovations in massage equipment provide support for market growth. The trend of portability and affordability is also creating market demand among middle-income groups in the region.

Europe Massage Equipment Market Trends:

The Europe massage equipment market is influenced by the region's strong health and wellness orientation. An aging population that suffers from increased musculoskeletal problems is driving the demand for therapeutic massage products. Premium massage chairs and portable devices in household and commercial environments bolster growth. The trend in environmental sustainability across regions coincides with the consumers' demand for eco-friendly and energy-efficient products, fostering further market growth. With the encouragement from government promotion toward wellness and fitness, this market is constantly growing.

Latin America Massage Equipment Market Trends:

In Latin America, the massage equipment market is going up because of the growing awareness about wellness practices and high disposable incomes. The increased demand for high-performance massage devices is being driven by growth in the spa and hospitality industry, which is expanding across key markets, including Brazil and Mexico. The adoption of portable and inexpensive massage tools among middle-class consumers is also contributing to growth. Additionally, local distributors have enhanced accessibility through partnerships with international brands, which is propelling regional market dynamics.

Middle East and Africa Massage Equipment Market Trends:

The Middle East and Africa region is registering growth in the massage equipment market, primarily due to increasing luxury hospitality and consumer interest in wellness. High disposable incomes in GCC countries fuel demand for premium massage chairs and equipment. Increased adoption of physiotherapy and rehabilitation services throughout the region further promotes commercial use. The local manufacturers and distributors are introducing affordable options to help cater to diverse income groups, which goes well with the growth of the market.

Top Companies Leading in the Massage Equipment Industry

Some of the leading massage equipment market companies include Beurer GmbH, Casada Deutschland GmbH, Family Inada Co. Ltd., HoMedics USA LLC (FKA Distributing Co. LLC), JSB Wellness, OSIM International Pte. Ltd., Panasonic Holdings Corporation, Prospera Corporation, RoboTouch, Samsung Electronics Co. Ltd (Samsung Group), Wahl Clipper Corporation, and Zyllion, among many others.

• In September 2024, Beurer GmbH, a health specialist located in Ulm, launched two new unique products. At the Internationale Funkausstellung (IFA) 2024, Beurer will showcase their MG 195 Hot and Cold Massage Gun and MG 101 SensorBoost Massage Gun in Berlin.

Global Massage Equipment Market Segmentation Coverage

• On the basis of the type, the massage equipment market has been divided into electric and non-electric. Of these, electric massage equipment leads the market today as its feature-rich products are increasingly gaining popularity. Electric devices can offer convenience and effectiveness along with features like variable intensity, heat therapy, and several options to configure different massage modes. This segment helps satisfy all requirements of the customers including relieving pain, relaxing, and muscle recovery. The rising demand for electric massage equipment at home and in establishments like spas and wellness centers encourages its market dominance. Moreover, advances such as smart controls and portability are drawing the most tech-conscious consumers to it, thereby reaffirming the dominance of this segment.
• Based on the product, the market can be divided into chairs and sofas, back massagers, handheld, neck and shoulder, and others. Chairs and sofas are the market leaders in terms of the largest share, mainly due to their multifunctionality and high comfort levels. These products are widely used in residential and commercial spaces for full-body massage experiences with advanced features like zero-gravity reclining, heat therapy, and targeted pressure points. Growing demand for luxury and wellness furniture and increasing disposable incomes have increased the demand for massage chairs and sofas. Their therapeutic benefits and relaxing effects ensure that they remain one of the most preferred choices among consumers, and so this segment should be on a growth path.
• On the basis of the distribution channel, the market is divided into hypermarket and supermarket, specialty store, online sales channel, and others. Hypermarkets and supermarkets have the largest market share as there is a wide range of massage equipment in such a place under one roof. The same outlets allow customers to physically examine and compare products, especially high-investment items such as massage chairs and sofas. The availability of promotional deals, discounts, and installments at these retail chains attracts price-sensitive buyers. Even the presence of well-known brands along with unique varieties adds to its appeal and keeps it on top of the distribution chain.
• Based on the end user, the market is segmented into residential and commercial, of which the commercial sector has captured the maximum market share. The large chunk is driven by widespread applications of massage equipment in spas, wellness centers, physiotherapy clinics, and fitness facilities. The primary factor of this trend is commercial institutions preferring high-performance equipment to serve more customers at once. The need for high-end products will enhance the demand. Huge investments are being made in massage facilities due to the rise in awareness about wellness and relaxation services, thereby expanding this segment further. With its opportunities to provide individualized massage experiences, the commercial sector continues to attract a stable stream of customers while maintaining its market leadership.