The global low-fat yogurt market size was valued at USD 24.3 Billion in 2024, and it is expected to reach USD 51.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.7% from 2025 to 2033.
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The rising demand for health-focused, innovative yogurt products is positively impacting the global market. In contrast, consumers are prioritizing low-fat, low-sugar options with added nutritional benefits, thereby driving manufacturers to introduce products aligned with these preferences. For instance, in November 2024, Golden Acre Foods launched a smooth toffee low-fat yogurt with a six-week shelf life, catering to the needs of schools, the NHS, and the hospitality sector. This long-life, ambient yogurt reduces food waste and meets the dietary requirements of vegetarians. Similarly, in June 2024, Morinaga Nutritional Foods Vietnam unveiled the Morinaga Zero Fat Drink Yogurt, incorporating LAC-Shield probiotics to enhance digestive health and immunity. This launch aligns with the health-conscious trends in Vietnam's yogurt market, which is projected to grow at a CAGR of 10-12%. On the contrary, the product also leverages Japanese fermentation technology, meeting the rising demand for functional beverages. Such developments highlight the growing consumer inclination towards products that combine health benefits with convenient formats.
Moreover, the market is witnessing a significant shift towards clean-label products, as consumers increasingly opt for minimally processed food with natural ingredients. This trend is evident in Vietnam, where TH Group introduced TH true YOGURT low fat yogurt in June 2024. This product reduces fat content by 87% and added sugar by 44%, reflecting a strong response to health-driven consumer behavior. It caters to individuals seeking balanced diets without compromising on taste or quality and it is made from fresh, natural milk and free from preservatives. Furthermore, these innovations underline the focus on creating products that support digestion, immune health, and overall wellness. The Asia-Pacific region, in particular, is becoming a hub for such advancements, driven by increasing health awareness and evolving consumer lifestyles. Manufacturers are well-positioned to capture a significant share of the growing global yogurt market with ongoing efforts to provide sustainable, nutritious options.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America dominates the low-fat yogurt market due to its health-conscious population, innovative product offerings, and strong retail presence.
North America is a dominating region in the market due to its health-conscious population, innovative product offerings, and strong retail presence. Also, the region's consumers increasingly seek nutritious yet indulgent options, driving demand for low-calorie products with enhanced flavors. Companies are focusing on innovation to meet these evolving preferences. In April 2024, Danone North America launched Light + Fit REMIX, a low-fat yogurt line under 120 calories, featuring dessert-inspired flavors like Strawberry Cheesecake and Key Lime, combined with innovative mix-ins. This development highlights the region's commitment to catering to shifting snacking habits while emphasizing taste and nutrition. Such product advancements, supported by robust distribution networks and marketing efforts, further solidify North America's leadership in the low-fat yogurt market.
In Europe, the market is shaped by preferences for organic and clean-label products, particularly in Germany. Consumers favor low-fat Greek yogurts like FAGE, which are high in protein yet light on calories. The European Union’s stringent labeling laws further encourage transparency, boosting consumer confidence. Local innovations in plant-based low-fat alternatives are also growing in popularity across the region.
In Asia Pacific, growing urbanization and awareness of fitness drive demand for low-fat yogurt, particularly in India. Brands like Amul offer flavored low-fat yogurts, such as mango and strawberry, catering to local palates. The integration of traditional ingredients like turmeric and cardamom enhances appeal, while aggressive marketing campaigns target the younger demographic seeking healthier dessert alternatives.
In Latin America, the market sees rising demand for functional foods in Brazil. Brands like Danone are introducing fortified low-fat yogurts enriched with calcium and vitamins to combat nutritional deficiencies. Local flavors, such as guava and passion fruit, resonate with regional consumers. Health-focused government campaigns are also influencing buying behavior, increasing the adoption of healthier snack options.
In the Middle East and Africa, demand for low-fat yogurt is growing in South Africa, driven by increased health awareness and lactose intolerance. Brands such as Woolworths focus on low-fat options with natural sweeteners like honey. Cultural preferences for creamy textures are met with locally inspired flavors like fig and date, thereby ensuring the products align with traditional tastes.
Some of the leading low-fat yogurt market companies include Chobani LLC, CP-Meiji Company Ltd., Danone S.A., Fage International S.A., General Mills Inc., Juhayna Food Industries, Lausanne Dairies, Muller UK & Ireland Group, Nestlé S.A., Parmalat S.p.A. (Lactalis American Group Inc), and Tillamook, among many others. In January 2023, Müller launched a campaign for Müllerlight, its fat-free, high-protein, low-calorie yogurt. Featuring indulgent flavors and 0% added sugar, the campaign targeted health-conscious consumers through print, radio, and outdoor ads, thereby aiming to expand the low-fat yogurt segment and boost brand engagement.
Report Features | Details |
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Market Size in 2024 | USD 24.3 Billion |
Market Forecast in 2033 | USD 51.4 Billion |
Market Growth Rate 2025-2033 | 8.7% |
Units | Billion USD |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Types Covered |
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Natures Covered | Organic, Conventional |
Distribution Channels Covered | Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others |
Regions Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Chobani LLC, CP-Meiji Company Ltd., Danone S.A., Fage International S.A., General Mills Inc., Juhayna Food Industries, Lausanne Dairies, Muller UK & Ireland Group, Nestlé S.A., Parmalat S.p.A. (Lactalis American Group Inc) and Tillamook |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |