Global Lingerie Market Expected to Reach USD 151.0 Billion by 2033 - IMARC Group

Global Lingerie Market Statistics, Outlook and Regional Analysis 2025-2033

The global lingerie market size was valued at USD 90.0 Billion in 2024, and it is expected to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% from 2025 to 2033.

The lingerie market is embracing innovation with leak-proof and absorbent underwear tailored for menstrual hygiene. This change reflects rising customer desire for useful, comfortable solutions that combine functionality and style, responding to changing tastes in personal care and intimate wear. For example, in March 2024, Eicher Goodearth Private Limited introduced Mahina, which stands for India's premier provider of bonded leak-proof absorbent underwear, setting a new standard in menstrual hygiene. 

Moreover, the market continues to evolve with an emphasis on high-end products that combine comfort and flair. The expansion of product categories to include adaptable intimate and casual clothing demonstrates a greater focus on meeting varied consumer demands in modern womenswear. For instance, in February 2024, Mumbai-based startup womenswear brand Bold & Bae expanded its product selection and unveiled a premium lingerie and casual wear line. Furthermore, the lingerie market is experiencing a rise in demand for sustainable and environmentally friendly items as customers value ethical fashion. In response, lingerie designers are using ecologically friendly materials, such as organic cotton and recycled textiles. Additionally, the change to e-commerce and individualized shopping experiences has enabled companies to easily cater to a wide range of customer preferences. For example, European brands, including The Groupe Chantelle and H&M, have introduced sustainable lingerie collections made from organic and recycled fabrics. Similarly, MAS Holdings in Asia-Pacific has collaborated with major brands to produce eco-friendly collections, reflecting increased customer demand for sustainable alternatives. These innovations show how the lingerie business is adapting to satisfy the increased need for ethical, ecologically friendly, and high-quality items while also utilizing creative retail techniques to foster consumer involvement and market presence.

Global Lingerie Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific accounted for the largest lingerie market share, on account of the elevating customer income levels, the shifting fashion choices, and the increasing growth of retail infrastructure.

North America Lingerie Market Trends:

The market in North America focuses on inclusive sizing and body acceptance. Brands, such as Savage X Fenty, which launched in May 2018, promote diversity through various product offerings and marketing. In 2021, Victoria's Secret revised its diversity promotion policy. This trend indicates a cultural shift in North America that prioritizes representation and variety, resulting in increased participation and shifting consumer expectations.

Europe Lingerie Market Trends:

In Europe, the market is centered around sustainable fashion. H&M launched eco-friendly lingerie lines in 2020 using recycled fabrics. In 2021, the Groupe Chantelle introduced a sustainable collection to meet the growing demand for eco-friendly products. This tendency is consistent with Europe's strong emphasis on sustainability, as seen by legislative initiatives, such as the European Green Deal, which has pushed the adoption of ecologically friendly methods in the fashion sector.

Asia-Pacific Lingerie Market Trends:

Asia-Pacific holds the largest share of the market, owing to the rising demand for luxury lingerie. In 2019, brands, such as Triumph International, developed premium collections designed for affluent consumers in China and Japan. Growing disposable income and fashion-conscious customers are driving this trend. Collaborations, including MAS Holdings' partnership with prominent worldwide brands, highlight Asia Pacific's status as a hub for high-quality lingerie manufacture and consumption.

Latin America Lingerie Market Trends:

The market in Latin America is witnessing an increase in sales via the internet. Leonisa, a Colombian company, established its web presence in 2020, which boosted sales throughout the pandemic. E-commerce sites, such as Dafiti, promote lingerie businesses in Brazil and Argentina. Latin America's increasing internet penetration and shifting purchasing behaviors show the region's response to digital retail trends in lingerie.

Middle East and Africa Lingerie Market Trends:

The Middle East and Africa region is experiencing a surge in modest lingerie demand. In 2022, brands, such as Dolce by Triumph, produced simple yet attractive designs that catered to ethnic sensibilities. This style reflects a mix of heritage and contemporary aesthetics in the lingerie industry. E-commerce companies, including Namshi and Noon, are also broadening their lingerie inventory to include more modest alternatives.

Top Companies Leading in the Lingerie Industry

Some of the leading lingerie market companies include Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria’s Secret & Co., and Yandy Enterprises LLC, among many others. For example, in August 2021, Victoria’s Secret & Co. announced a collaboration with tennis star Naomi Osaka to create a new lingerie line aimed at promoting diversity and body positivity.

Global Lingerie Market Segmentation Coverage

• On the basis of the product type, the market has been bifurcated into brassiere, knickers or panties, shapewear, and others, wherein brassiere represents the most preferred segment. Brassieres are available in a variety of forms and designs to meet a wide range of needs and tastes, from everyday comfort to specialized support.
• Based on the material, the market is categorized into cotton, silk, satin, nylon, and others, amongst which cotton dominates the market. Cotton undergarments are popular due to their comfort, breathability, and natural softness, making them a wardrobe staple in many households.
• On the basis of the price range, the market has been divided into economy and premium. Among these, the economy exhibits a clear dominance in the market, on account of its widespread accessibility and appeal to the mass customer base.
• Based on the distribution channel, the market is bifurcated into mass merchandizers, specialized stores, online stores, and others, wherein mass merchandisers dominate the market as they provide extensive accessibility, affordability, and diversity to a diverse customer base.

Browse IMARC Related Reports on Lingerie Market:

• India Lingerie Market Report
   
• Europe Lingerie Market Report
   
• GCC Lingerie Market Report
   
• United States Lingerie Market Report
   
• Japan Lingerie Market Report