Lassi Market in India to Reach INR 245.7 Billion by 2033, Impelled by Introduction of Innovative Flavored Variants

January 30, 2025 | Food & Beverages

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The latest report by IMARC Group, titled “Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” finds that the lassi market in India size reached INR 56.0 Billion in 2024. Lassi refers to a sweet beverage with a thick creamy consistency made by churning curd or yogurt. It is one of the most popular beverages in India, particularly in the northern parts of the country. It has a sour taste and is consumed by adding salt and spices or sugar and fresh fruit chunks. It offers refreshment during summer, boosts energy levels, and is also considered a complete meal. In addition, it helps to prevent other summer-related problems such as gastrointestinal disorders, prickly heat, and the build-up of bacteria. Owing to these properties, lassi is widely consumed by individuals of all age groups across India.

India Lassi Market Trends:

The market is primarily driven by the introduction of innovative flavored variants. Nowadays, manufacturers are launching strawberry, mango, rose, pistachio, and almond-flavored lassis to expand their consumer base. Besides this, they are developing various packaging solutions, such as single-serve and family packs in both PET bottles and Tetra Pak formats. They are also providing packaging options with longer shelf-life and increased convenience, which in turn is propelling the market growth. Moreover, the market is also propelled by the growing consumer awareness regarding the health benefits provided by lassi, such as preventing stomach problems, aiding digestion, promoting the growth of healthy bacteria, improving bone health, and boosting the immune system. Furthermore, the inflating incomes of the consumers, the expanding food and beverage (F&B) industry in the country, and the growing population are some of the other factors creating a favorable market outlook across the country. Looking forward, IMARC Group expects the market to reach INR 245.7 Billion by 2033, exhibiting a CAGR of 16.96% during 2025-2033.

Market Summary:

Based on the sector, the market has been bifurcated into retail and institutional sectors.
On the geographical front, the market has been divided into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana.
The competitive landscape of the market has also been examined, with some of the key players being GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited, and Rajasthan Cooperative Dairy Federation Limited.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	INR Billion, Million Litres
States Covered	Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, Haryana
Companies Covered	GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Lassi Market in India to Reach INR 245.7 Billion by 2033, Impelled by Introduction of Innovative Flavored Variants

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