Kuwait Perfume Market Influenced by Demand for Personalized Fragrances

January 22, 2025 | Retail

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According to the latest report by IMARC Group, titled “Kuwait Perfume Market Report by Premium and Mass Products (Premium Products, Mass Products), Gender (Male, Female, Unisex), Perfume Type (Arabic, French, and Others) 2025-2033”, the Kuwait perfume market reached a value of USD 176.4 Million in 2024. Kuwait is the second richest GCC country and one of the leading markets for personal care and cosmetic products. Similar to other Arabic countries, both men and women in Kuwait approach fragrances as a ritual and layer on multiple products for a unique blend. These blends consist of both traditional oils and attars as well as western perfumes. On account of this, both regional and global perfume manufacturers are trying to expand their businesses in Kuwait. However, as the region has limited flora, the raw materials used in different fragrances are imported from Europe to meet the demand.

Kuwait Perfume Market Trends:

Kuwait represents one of the fastest growing markets for premium products, such as perfumes, since its inhabitants enjoy a very high per capita income. In addition, a significant rise in the number of tourists as well as the construction of new malls in the region have created growth opportunities for both the international and regional perfume brands. Apart from this, the manufacturers are increasing their media presence in the country in order to attract younger consumers. Moreover, the leading perfume brands in the region are focusing on developing unique and personalized fragrances that are highly preferred by the Kuwaitis. In addition, they are coming up with innovative packaging formats with designer perfume bottles so as to provide a luxury experience to their consumers. Looking forward, the market value is projected to reach USD 343.4 Million by 2033, expanding at a CAGR of 7.3% during 2025-2033.

Kuwait Perfume Market Summary:

Based on product type, the Kuwait perfume market has been segmented into premium and mass products. Premium products incorporate upscale perfume brands which are not easily accessible and affordable. On the other hand, mass products are easily available as they can be purchased from the local markets, supermarkets, hypermarkets, etc.
On the basis of gender, the market has been categorized into male, female and unisex perfumes. Male perfumes mostly encompass woody-musk fragrance notes, whereas perfumes designed for women primarily contain floral/fruity undertones.
The market has been segregated on the basis of perfume type into Arabic, French and others. Presently, Arabic perfumes represent the most popular segment, holding the majority of the market share.
The competitive landscape of the market has been examined in the report, with the detailed profiles of some of the key players operative in the industry.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Segment Coverage	Premium and Mass Products, Gender, Perfume type
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Kuwait Perfume Market Influenced by Demand for Personalized Fragrances

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