Japan Wine Market Expected to Reach USD 48.8 Billion by 2033 - IMARC Group

Japan Wine Market Statistics, Outlook and Regional Analysis 2025-2033

The Japan wine market size was valued at USD 30.2 Billion in 2024, and it is expected to reach USD 48.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% from 2025 to 2033.

The establishment of specialist trade fairs for wine and other alcoholic drinks demonstrates the growing importance of linking producers with the market in Japan. These events give an opportunity to showcase new product variants, develop industry collaboration, and meet the changing needs of consumers and companies. For instance, in April 2024, ProWine Tokyo made its debut as Japan's only specialized trade fair for wine and alcoholic beverages, aiming to introduce new products and industry trends to the market across the country. 

Moreover, the emphasis on making wine more accessible continues to grow, with new vineyards in cities providing creative products. This strategy introduces various audiences to wine culture while demonstrating innovative tactics, such as keeping grape types hidden to generate interest. For example, in December 2023, Funabashi Coq Winery released three new varieties that aim to make wine more easily accessible to a wider range of individuals. The winery was opened in a residential area of Funabashi, Chiba Prefecture. Furthermore, to address the growing demand for high-quality wines, Japanese makers are working on improving production procedures. Besides this, many wineries are using sustainable techniques and utilizing the special terroir of locations such as Yamanashi and Hokkaido to develop unique products. Additionally, the industry provides enormous income prospects as both domestic and foreign customers exhibit an increasing interest in authentic Japanese wines. Also, customers are increasingly choosing premium and organic wines over conventional ones owing to their distinct tastes and environmentally friendly production techniques. For example, the rising demand for Japanese wines, led by wineries such as Château Mercian and Grace Wine, has resulted in increased exports to nations, including the U.S. and France. These wineries have displayed novel Koshu varieties and sparkling wines at worldwide trade shows, highlighting Japan's expanding position in the international wine industry.

Japan Wine Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto region, Kinki region, Central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. The easy accessibility of wine in offline and online stores is propelling the market in these regions.

Kanto Region Wine Market Trends:

In the Kanto region, especially Tokyo, people are showing a greater interest in premium wines. High-end restaurants are offering wine-pairing options, and events like the Tokyo Wine Expo in 2024 showcased rare and organic wines. This reflects the region’s focus on better quality and sustainable wine choices, supported by its vibrant dining and cultural scene.

Kinki Region Wine Market Trends:

In the Kinki region, which includes Osaka and Kyoto, natural and organic wines are becoming more popular. Boutique wine shops like Osaka Wine Shop Enoteca now feature a wide range of organic selections. Kyoto restaurants, including those partnered with Tamba Wine, pair biodynamic wines with local dishes. This growing interest in healthier and eco-friendly options reflects a blend of traditional values and modern preferences in the region.

Central/Chubu Region Wine Market Trends:

The central/Chubu region, specifically Yamanashi Prefecture, is gaining popularity for wine tourism. Vineyards in the Koshu Wine Valley welcome guests with tours and tastings. Yamanashi is well known for its Koshu grape, which makes light and pleasant wines. These wines were recognized for their excellence in 2023, cementing the region's position as a key player in the Japan wine industry.

Kyushu-Okinawa Region Wine Market Trends:

In the Kyushu-Okinawa region, the warm climate has led to a demand for chilled sparkling and dessert wines. Okinawa’s growing tourism industry has increased interest in refreshing wine options, with wine bars like Wine Cellar Ryukyu offering a variety of imported and domestic choices. Additionally, producers like Kunisaki Winery in Oita are creating wines that pair well with the region’s tropical and bold flavors, making them increasingly popular.

Tohoku Region Wine Market Trends:

Tohoku is focused on local winemaking as part of its recovery from the 2011 earthquake. Wineries in Yamagata and Iwate Prefectures make cool-climate wines from hybrid grape varietals. Yamagata's Pinot Gris gained accolades in 2024, demonstrating the region's success in producing distinctive wines that reflect its surroundings and resolve.

Chugoku Region Wine Market Trends:

Wine is increasingly being served with local shellfish, such as oysters, in the Chugoku region, particularly in Hiroshima. Restaurants and wine bars collaborate with local producers, including Sera Winery, which specializes in white and sparkling wines. This approach has enhanced dining experiences and boosted wine popularity, blending the region’s culinary heritage with its growing interest in wine.

Hokkaido Region Wine Market Trends:

Hokkaido's mild climate and rich soil make it ideal for producing high-quality wines, particularly whites like Sauvignon Blanc and Chardonnay. Visitors are drawn to the region because of its gorgeous vineyards and tasting opportunities. In 2024, Hokkaido wines acquired popularity for their crisp and mineral-rich flavors, underlining the region's potential as a major wine producer.

Shikoku Region Wine Market Trends:

Shikoku's small wineries are producing one-of-a-kind wines by combining Japanese and European grape varietals. Winemakers in Ehime and Kagawa Prefectures are experimenting with new styles, and events such as the Shikoku Wine Festival in 2023 are bringing these wines to a wider audience. This innovation is helping the region acquire a reputation in the Japan wine industry.

Top Companies Leading in the Japan Wine Industry

Some of the leading Japan wine market companies have been provided in the report. Besides this, top industry players in the market are engaging in collaborations, partnerships, and mergers and acquisitions (M&As) with other stakeholders to enhance their product portfolio and market presence. For instance, in April 2024, Mercian Corporation (Mercian) collaborated with Viña Concha y Toro (Concha y Toro) to introduce the Pacific Link Project, which aims to produce wines together.

Japan Wine Market Segmentation Coverage

• Based on the product type, the market has been classified into still wine, sparkling wine, and fortified wine and vermouth. Still wine is carbonation-free and easily accessible. Sparkling wine contains carbon dioxide bubbles that give it an effervescent or fizzy quality. Fortified wine and vermouth have flavors and aromatics added with a variety of herbs, botanicals, and spices through maturation in the barrel.
• Based on the color, the market has been categorized into red wine, rose wine, and white wine. Red wine is an alcoholic drink with a deep red color that comes from dark-colored grapes. Rose wine can be made by shortening the duration of skin contact. Both white and certain dark-skinned grape types can be used to make white wine. White wine ranges from crisp and light wines like Sauvignon Blanc and Pinot Grigio.
• Based on the distribution channel, the market is divided into off-trade and on-trade. Off-trade outlets, such as liquor stores and supermarkets, offer a diverse range of alcoholic drinks, including beer, wine, spirits, and ready-to-drink cocktails, allowing consumers to browse and purchase for later consumption. On-trade usually involves places that sell beverages for immediate consumption.

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