Japan Champagne Market Expected to Reach USD 565.7 Million by 2033 - IMARC Group

Japan Champagne Market Statistics, Outlook and Regional Analysis 2025-2033

The Japan champagne market size was valued at USD 380.3 Million in 2024, and it is expected to reach USD 565.7 Million by 2033, exhibiting a growth rate (CAGR) of 4.5% from 2025 to 2033.

Japan's champagne market is embracing elevated experiences, with premium product selections becoming central to high-end offerings in the travel and hospitality sectors. This focus underscores the rising appeal of curated indulgence for discerning consumers in exclusive settings. For instance, in August 2024, All Nippon Airways (ANA), a 5-star airline in Japan, offered an upgraded wine selection featuring Krug champagne for first-class passengers and exclusive options available in ANA lounges.

Additionally, Japan's premium champagne culture is evolving, with luxury dining experiences spotlighting curated pairings of fine champagnes and gourmet dishes. Exclusive offerings, such as free-flow champagne combined with seasonal delicacies like cheese fondue and ajillo, cater to sophisticated palates. For instance, in December 2024, Pullman Tokyo Tamachi’s rooftop bar launched a limited-edition champagne set, which was available until January 2025. Besides this, as Japanese consumers learn more about wine and champagne, their appreciation for quality grows. Wine education programs, tastings, and events have resulted in a savvy customer base eager to sample quality variants. This cultural shift is consistent with broader trends in Western dining and celebration customs, with the product representing luxury and festivity. The growing popularity of champagne pairings with traditional Japanese cuisine broadens its appeal. This changing lifestyle drives up demand, making champagne a must-have for both informal and formal events.

Japan Champagne Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. The rising middle-class income across Japan has boosted the demand for premium and luxury goods, including champagne.

Kanto Region Champagne Market Trends:

Champagne-themed events are becoming increasingly common in Tokyo's nightlife. Ginza's high-end bars offer "champagne and sushi" nights, showcasing Moët & Chandon. Moreover, seasonal rooftop events, such as summer champagne parties at premium hotels, attract urban workers looking for unique experiences. The Peninsula Tokyo's yearly champagne gala, which features fine tastings, reflects the increasing incorporation of champagne into high-end social events.

Kansai/Kinki Region Champagne Market Trends:

Champagne is becoming more traditional in kaiseki dining experiences in the Kansai/Kinki region, especially in Osaka and Kyoto. To enhance flavors, restaurants pair multi-course dinners with expensive champagne, such as Dom Pérignon. This trend is exemplified by Kyoto's upscale ryokan, which serves seasonal cuisine with private champagne pairings. Boutique bars in Osaka also host "champagne and wagyu" nights, which combine high-end drinks with local fare to appeal to wealthy diners looking for unusual culinary combinations.

Central/Chubu Region Champagne Market Trends:

Champagne-inspired wine tours are becoming more popular in the Central/Chubu region. Luxury wine tastings are held in the prefectures of Nagano and Yamanashi, where Japanese sparkling wine is served alongside imported labels such as Veuve Clicquot. In order to create a distinctive fusion of hedonism and alpine activities, resorts in the area, including those in Hakuba, match champagne with après-ski activities. Because of its regional focus, champagne is associated with both active lifestyles and natural beauty.

Kyushu-Okinawa Region Champagne Market Trends:

Champagne gatherings with a tropical theme are becoming more popular in the Kyushu-Okinawa region. Beachfront resorts on Okinawa provide free-flowing champagne brunches with local seafood, like plates of fresh sashimi, and brands like Bollinger. With creative pairings like champagne and tonkotsu ramen, Fukuoka's urban bars also integrate champagne into "yatai" culture. These services appeal to both residents and visitors by fusing luxury with the laid-back island vibe of the area.

Tohoku Region Champagne Market Trends:

Champagne is being incorporated into onsen experiences in the Tohoku region. In Akita and Iwate, upscale onsen ryokans provide champagne pairing menus that feature fresh local fare like scallops and uni. The champagne welcome service offered by Hoshino Resorts to visitors staying in its premium suites is renowned.

Chugoku Region Champagne Market Trends:

The Chugoku region highlights its history in promoting champagne tourism. Okayama hosts events featuring sparkling wines and seasonal treats like Muscat grapes. Hiroshima's luxury hotels pair champagne with local oysters. Champagne cruises on the Seto Inland Sea offer Laurent-Perrier and regional dishes, combining luxury with natural scenery. This approach attracts visitors seeking refined cultural and food experiences tied to local traditions.

Hokkaido Region Champagne Market Trends:

The growing luxury tourism in the Hokkaido region is propelling the market growth. VIP lounges at Sapporo's Snow Festival provide high-end champagnes like Krug and local specialties like snow crab. By mixing luxury and leisure, Niseko's ski resorts promote après-ski culture by holding "champagne and hot spring" nights. This trend creates unforgettable luxury experiences by combining premium beverages with the area's winter attractions.

Shikoku Region Champagne Market Trends:

Champagne combinations with regional citrus-based dishes are becoming more popular in the Shikoku region. The tastings offered in Ehime's resorts showcase how citrus fruits enhance the flavors of champagne. Tokushima's rural retreats highlight local produce and serve champagne with pastries laced with yuzu. These products highlight regional distinctiveness and appeal to gourmet tourists by fusing champagne with Shikoku's distinctive agricultural identity.

Top Companies Leading in the Japan Champagne Industry

The report includes an in-depth examination of competition in Japan's champagne market. In December 2024, Pullman Tokyo Tamachi’s rooftop bar launched a limited-edition champagne set, which was available until January 2025. Apart from this, in August 2024, All Nippon Airways (ANA), a 5-star airline in Japan, offered an upgraded wine selection featuring Krug champagne.

Japan Champagne Market Segmentation Coverage

• On the basis of the product, the market has been bifurcated into prestige cuvée, blanc de noirs, blanc de blancs, rosé champagne, and others. Prestige cuvée symbolizes luxury with exceptional quality, while blanc de noirs appeals with bold and full-bodied flavors from black grapes. Moreover, blanc de blancs, crafted from Chardonnay, provides light and crisp elegance. Besides this, rosé champagne captivates with its vibrant pink hue, fruity notes, and versatility, thereby appealing to both casual and refined tastes.
• Based on the price, the market has been bifurcated into economy, mid-range, and luxury. Budget-conscious consumers looking for quality at reasonable prices are drawn to economic solutions. Mid-range champagnes appeal to casual drinkers because they strike a mix between price and high-end qualities. Prestige cuvées and other luxury products cater to wealthy customers who value exclusivity for formal occasions like weddings.
• On the basis of the distribution channel, the market has been bifurcated into supermarket and hypermarket, specialty stores, and online stores. Supermarkets and hypermarkets offer convenience and wide availability for casual buyers. Specialty stores focus on premium selections and personalized recommendations, attracting enthusiasts and connoisseurs. Online stores provide accessibility, extensive choices, and doorstep delivery.

Browse IMARC Related Reports on Champagne Market:

• Champagne Market Report
   
• GCC Champagne Market Report
   
• Europe Champagne Market Report
   
• United States Champagne Market Report
   
• India Champagne Market Report