Food & Beverages
The India tea market reached a value of US$ 11.1 Billion in 2023. As per the analysis by IMARC Group, the leading manufacturers in the India tea market are strategically handling the rising consumption of tea, along with the annual growth of the exports of tea. They are focusing on manufacturing packaged varieties of tea as it offers convenient storage and retains the flavor of the tea. Key manufacturers are also planning on expanding their portfolio by experimenting with various blends of tea and launching masala tea infused with various herbs and spices, which have numerous health-benefiting properties. They are also investing in effective marketing methods and selling their products on online and e-commerce platforms to connect with a large number of customers in the country as well as outside of the country. In addition, key manufacturers are launching oolong tea, white tea, organic tea, and green tea in sachet packaging across India. They are also introducing innovative and premium fruit-flavored tea containing peach, lemon, strawberry, and lime flavors, which are specifically consumed as detox and de-stress beverages in the country. Furthermore, they are developing ready-to-drink tea for the urban population and working individuals, which can be consumed on the go. Looking forward, the market value is expected to reach US$ 14.7 Billion by 2032, growing at a CAGR of 3.18% during the forecast period (2024-2032).
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The India tea market has several major players, including Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Pvt. Ltd., Pataka Group of Companies, Tata Consumer Products Limited, and Wagh Bakri Tea Group. More information about these companies has been provided below.
Establishment: |
1990 |
Headquarters: |
Mumbai, India |
Website: |
https://societytea.com/ |
Amar Tea Pvt. Ltd. is one of the pioneers in using triple laminated base packing material and pet jars for their tea variants. It has become a common household name in the decades all over India for its premium quality and consistency. The company invested time in analyzing the demands of Indian customers and accordingly blended its tea variants to launch the perfect product with the best taste. It specializes in manufacturing one-minute tea, iced tea, premixes, and various other products, such as instant coffee, shakes, spice mixes, and pickles. It also has a fully automated tea blending and packaging plant with a dairy processing unit as well.
Establishment: |
1956 |
Headquarters: |
Kolkata, India |
Website: |
http://www.duncans-tea.com/ |
Duncans Industries Limited is one of the oldest and most popular tea brands in India, with tea gardens encompassing 7500 hectares of land spreading over the Dooars, Terai, and Darjeeling regions of North Bengal. It has been consistently improving the productivity of land, manpower, and equipment to maintain the premium quality of the tea. The company has its own in-house research and development (R&D) methods that have helped to achieve optimal use of nutrients and fertilizers for the rejuvenation of the tea plantations.
Establishment: |
2002 |
Headquarters: |
Mumbai, India |
Website: |
https://www.hul.co.in/ |
Hindustan Unilever Limited is one of the well-known suppliers of food, home care, personal care, and refreshment products in India. It has more than one tea brand, including Brooke Bond and Red Label, selling premium quality tea for extremely affordable prices in India. It also markets more than 50 brands, including food, beverages, and home and personal care goods.
Establishment: |
1997 |
Headquarters: |
Lucknow, India |
Website: |
https://organicindia.com/ |
Organic India Pvt. Ltd. is a sustainable tea manufacturing company that operates with numerous farmers in India to cultivate extensive acres of sustainable organic farmland. All of their farmers are educated in organic and biodynamic agricultural practices and are supported with a sufficient income. The company specializes in manufacturing pure blends of black tea, green tea, and various infusions containing chamomile, turmeric, ginger, honey, and moringa.
Establishment: |
1952 |
Headquarters: |
Kolkata, India |
Website: |
http://www.patakagroup.com/ |
Pataka Group produces top-quality tea by working with extremely efficient tea leaf pickers and the best processing machinery. It also focuses on the betterment and welfare of workers and their families and improving their deplorable conditions. It caters livelihood to 200,000 households and is one of the foremost privately held employment generating companies.
Establishment: |
1964 |
Headquarters: |
Mumbai, India |
Website: |
https://www.tataconsumer.com/ |
Tata Consumer Products Limited initially started by creating an alliance with Indian tea giant James Finlay to launch Tata Finlay. The company has numerous tea brands, including Tata Tea, Tetley, Good Earth, Teapigs, and Joekels. It also has a fruit tea brand named Vitax which comprises a power-packed combination of traditional and modern ingredients.
Establishment: |
1892 |
Headquarters: |
Ahmedabad, India |
Website: |
https://www.waghbakritea.com/ |
Wagh Bakri Tea Group is one of the leading packaged tea brands in India, selling premium teas of premium quality. It also specializes in manufacturing flavored teas, green tea, iced tea, and Darjeeling tea. The company owns other popular brands like 'Good Morning', 'Mili', and 'Navchetan'.
About Author:
Aditi Kumar Senior Content Writer at IMARC Services Private Limited Aditi is a content writer and editor at IMARC Services Private Limited with over two years of experience in market research, covering diverse sectors from information technology to healthcare, automotive, oil and gas, food and beverage, and electronics. She actively works on numerous predictive and exploratory research projects and has hands-on experience analyzing and writing about macro and micro markets. Besides writing, Aditi loves baking and reading novels. |
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