India Probiotics Market to Grow at 17.8% During 2025-2033, Impelled by Rising Prevalence of Gastrointestinal Disorders

January 30, 2025 | Food & Beverages

The latest report by IMARC Group, titled “India Probiotics Market Report by Product Type (Probiotic Curd, Probiotic Drinks, Probiotic Yoghurt), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialty Stores, Online, and Others), and Region 2025-2033,” finds that the India probiotics market size reached USD 2.2 Billion in 2024. Probiotics refer to various foods or supplements that contain live microorganisms, such as bacteria and yeast. They can offer numerous health benefits when consumed in adequate amounts by maintaining the microbial balance in the body. They help enhance digestive health, strengthen the immune system, reduce the risk of type-2 diabetes, and improve nutrient absorption and bowel movement by controlling the growth of harmful bacteria in the digestive tract. In recent years, probiotics have gained immense popularity across the country as they assist in treating and potentially preventing gastrointestinal problems.

India Probiotics Market Trends:

The widespread prevalence of various gastrointestinal disorders, such as constipation, irritable bowel syndrome (IBS), diarrhea, and colorectal cancer, represents the primary factor driving the market growth. Besides this, the growing geriatric population that is more susceptible to developing such gastrointestinal ailments and the rising awareness regarding the health benefits of probiotics have augmented the product demand across the country. Additionally, with the increasing health consciousness among consumers, there has been a significant shift toward healthier food products, such as functional foods and beverages. Along with this, the escalating demand for immunity-boosters, dietary supplements, and fortified food products has accelerated the adoption of probiotics. Furthermore, the leading manufacturers are offering innovative product variants, such as dairy-, allergen-, and sugar-free formulations, to expand their consumer base and gain a competitive edge. They are also offering probiotic products in easy-to-store, portable, and flexible packaging to cater to the demand for ready-to-eat food items. Other factors, including the expanding working population, on-the-go food culture, hectic lifestyles, elevating incomes, and rapid urbanization, are also creating a favorable market outlook. Looking forward, the market value is projected to reach USD 10.0 Billion by 2033, expanding at a CAGR of 17.8% during 2025-2033.

Market Summary:

  • Based on the product type, the market has been divided into probiotic curd, drinks, and yogurt. 
  • The market has been classified based on the distribution channel into convenience stores, supermarkets and hypermarkets, specialty stores, online, and others. 
  • Region-wise, the market has been segmented into North India, West and Central India, South India, and East India.
  • The competitive landscape of the market has also been analyzed, with some of the key players being Amul (GCMMF), Epigamia (Drums Food International Private Limited), Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milkmantra Dairy Pvt. Ltd., Milky Mist Dairy Food Private Ltd., Nestle India Limited (Nestle SA) and Yakult Danone India Pvt. Ltd.
     

Report Scope:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD, Million Kg
Segment Coverage Product Type, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Companies Covered Amul (GCMMF), Epigamia (Drums Food International Private Limited), Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milkmantra Dairy Pvt. Ltd., Milky Mist Dairy Food Private Ltd., Nestle India Limited (Nestle SA) and Yakult Danone India Pvt. Ltd.
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India Probiotics Market to Grow at 17.8% During 2025-2033, Impelled by Rising Prevalence of Gastrointestinal Disorders
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