Global Hummus Market Expected to Reach USD 8.8 Billion by 2033 – IMARC Group

Global Hummus Market Statistics, Outlook and Regional Analysis 2025-2033

The global hummus market size was valued at USD 4.4 Billion in 2024, and it is expected to reach USD 8.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.89% from 2025 to 2033.

The growing awareness among the masses about the health benefits of hummus is positively influencing the market. Hummus is rich in vitamins, minerals, and healthy fats, which make it an ideal option for individuals seeking to maintain meal nutrition. It can be used as a dip, spread, or dressing, and pairs well with vegetables, whole-grain bread, crackers, or salads. It offers creamy texture and savory flavor, which makes it a satisfying alternative to dairy-based spreads or dressings. Additionally, hummus is gluten-free and dairy-free and caters to individuals with food sensitivities and allergies, such as celiac disease and lactose intolerance. Hummus promotes digestive health and helps in regulating blood sugar levels due to its high fiber content, which supports satiety and weight management. It assists in combatting inflammation and oxidative stress due to its antioxidant properties. Chickpeas, the most essential ingredient of hummus, are packed with plant-based protein, making hummus an excellent source of protein for vegans and vegetarians. As per the IMARC Group’s report, the global chickpeas market is expected to reach 31.7 Million Tons by 2032.

The expansion of the retail sector is increasing the availability, accessibility, and visibility of hummus to a broader consumer base. Retail channels like supermarkets, hypermarkets, and specialty grocery stores are enabling hummus to be stocked on shelves and in refrigerated sections, which is encouraging regular and first-time buyers to consider hummus as part of their shopping routine. Additionally, the rising availability of various hummus brands and flavors, which cater to diverse consumer preferences, ranging from classic to organic or flavored variations like roasted red pepper and spicy hummus, are fueling the market growth. Retailers are leveraging promotional strategies, such as discounts, in-store tastings, and loyalty programs, which is promoting trial and repeat purchases. Due to the increasing presence of hummus in convenience stores and smaller outlets, consumers can easily purchase it in different locations, whether for a quick snack or as part of a larger grocery shopping. Online retail platforms, meal kit services, and direct-to-consumer (D2C) hummus brands are enhancing its accessibility, thereby supporting the market growth. The IMARC Group’s report shows that the global retail market is expected to reach USD 46,304.9 Billion by 2032.

Global Hummus Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounts for the largest market share owing to the growing health-conscious consumer base, rising number of major hummus brands, and increasing availability of diverse hummus flavors through well-established retail channels.

North America Hummus Market Trends:

North America enjoys the leading position in the hummus market due to the growing health consciousness among people and the rising adoption of plant-based diets. The region’s multicultural demographics, coupled with increasing trend of Mediterranean cuisine, are making hummus a staple snack and dip. The association of hummus with clean eating and high protein content, along with its role as a gluten-free and dairy-free alternative, is supporting the market growth, especially in the US. Supermarkets and hypermarkets in the region offer a wide variety of flavors and brand, ensuring accessibility. Marketing efforts that highlight hummus as a versatile and healthy snack are further enhancing its appeal in the region. Furthermore, the local population enjoys pairing hummus with potato chips because the salty and crispy potato chips complement the rich and flavorful dip, creating a satisfying contrast. According to the IMARC Group’s report, the North America potato chips market is projected to exhibit a growth rate (CAGR) of 1.4% during 2024-2032.

Europe Hummus Market Trends:

Due to rising shift towards plant-based food products and healthy eating habits, Europe accounts for a sizeable portion of the hummus industry. In countries like the UK, Germany, and France, consumers are incorporating hummus into their diets as a spread, dip, or meal accompaniment. Innovations in flavor, organic options, and eco-friendly packaging are also bolstering the market growth across the region.

Asia-Pacific Hummus Market Trends:

The market for hummus is expanding gradually in the Asia-Pacific region owing to rapid urbanization, rising disposable income, and increasing availability of international cuisines. In Australia, New Zealand, and urban centers in China and India, buyers are adopting hummus for its health benefits and versatility. Online platforms and specialty stores are facilitating greater access to premium and flavored hummus products, further fueling the market growth.

Latin America Hummus Market Trends:

On account of the expansion of the retail sector and rising awareness among people about health benefits of hummus, Latin America is experiencing hummus market expansion. Urban populations in countries like Brazil, Mexico, and Argentina are adopting hummus as a healthy alternative to traditional dips and spreads. Modern retail infrastructure development, coupled with the influence of health-conscious trends among younger consumers, are further propelling the market growth.

Middle East and Africa Hummus Market Trends:

The market for hummus in the Middle East and Africa region is distinguished by the rising demand for authentic and locally produced hummus. This region is the traditional hub for hummus consumption, where it is a staple food product and part of the cultural diet. Countries like Israel, Lebanon, and Turkey are major producers and consumers, with hummus often served in homes and restaurants. In Africa, rapid urbanization and increasing adoption of Middle Eastern cuisine are further impelling the market growth.

Top Companies Leading in the Hummus Industry

Some of the leading hummus market companies include Athenos, Bakkavor Group, Boar’s Head Provision Co. Inc., Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Inc., Hope Foods, LLC (Savencia Fromage & Dairy), Hummus Goodness, Lantana Foods, Sabra Dipping Company, LLC, Sevan AB, Strauss Group Ltd., T. Marzetti Company (Lancaster Colony Corporation), Tribe Hummus, among many others. In May 2024, Bakkavor Group announced the acquisition of Moorish, the leading hummus brand to extend the accessibility of hummus to a wider and suitable audience and innovate in tastes and preferences.

Global Hummus Market Segmentation Coverage

• On the basis of the type, the market has been categorized into classic, lentil, edamame, garlic, black, white, and others, wherein classic represents the leading segment due to its widespread availability and appeal as the traditional version of the product. Classic hummus is seen as the authentic option, which attracts health-conscious and culturally curious consumers. It serves as an entry point for many consumers unfamiliar with hummus, which offers a neutral and versatile flavor profile that pairs well with various dishes and snacks. It is suitable for customization with spices, toppings, or side dishes, which enhances its appeal. Its simplicity in ingredients, including chickpeas, tahini, olive oil, lemon juice, and garlic, also aligns with the growing demand for natural and minimally processed food products.
• Based on the packaging type, the market has been classified into tubs/cups, jars/bottles, and others, amongst which tubs/cups dominate the market. Tubs and cups are convenient, portable, and suited for various consumption occasions. These packaging formats cater to both individual servings and family-sized portions, catering to diverse buyer needs. Their resealable designs help maintain freshness, which makes them practical for snacking over time. Tubs and cups are also cost-effective for manufacturers and retailers, as they are easy to produce, store, and transport. Moreover, these formats facilitate product visibility that features clear lids or attractive labeling to showcase the product’s texture and quality. This helps in building consumer trust and purchases in supermarkets and retail settings.
• On the basis of the distribution channel, the market has been divided into convenience stores, supermarkets and hypermarkets, online stores, and others. Among these, supermarkets and hypermarkets account for the majority of the market share driven by their extensive reach, variety of offerings, and ability to cater to bulk purchasing. These large-scale retailers are the primary shopping destinations for buyers seeking groceries and snacks, which make them the most accessible channel for hummus. Their wide aisles and refrigerated sections allow for the prominent display of various hummus brands and flavors, which encourage impulse purchases. Additionally, supermarkets engage in price promotions, sampling events, and loyalty programs, further supporting the market growth.

Browse IMARC Related Reports on Hummus Market:

• United States Hummus Market Report