Retail
The global hand sanitizer market reached a value of US$ 4.9 Billion in 2023. Hand sanitizers are antiseptic formulations applied on the hands to disinfect the skin. They generally contain alcohol, water, emollients, polyacrylates, artificial and natural colors, thickening agents, glycerin, disinfectants, and fragrances. They are widely available in gel, foam, and liquid variants, and offer excellent portability and convenient usage. As a result, hand sanitizers have gained immense popularity as an alternative to soap and water for killing disease-causing pathogens that can be transmitted via hands.
As per the analysis by IMARC Group, the top companies in the hand sanitizer industry are focusing on expanding their production capacity to meet the escalating product demand amid the recent coronavirus disease (COVID-19) outbreak. Besides this, the leading manufacturers are extensively investing in product innovations to expand their product portfolio and consumer base. They are introducing alcohol-free hand sanitizers manufactured using various ingredients such as glycerin and humectants, that preserve the natural oil on the skin and maintain moisture. They are also offering sanitizers infused with pleasant floral and fruity fragrances, including strawberry, green apple, litchi, and orange.
Several key players are also adopting innovative packaging formats, such as pocket-size squeeze bottles, tubes, sprays, pumps, sachets, and mini-bottles. Apart from this, the launch of smart, touchless, and automatic sensor-based and foot-operated dispensers has positively influenced the market growth. Other factors, including the development of natural product variants, aggressive promotional activities by key players, and easy product availability via online retail channels, are also creating a favorable market outlook. Looking forward, IMARC Group expects the market value to reach US$ 3.4 Billion by 2032.
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The global hand sanitizer market has several major players, including Reckitt Benckiser Group PLC, The Himalaya Drug Company, The Procter & Gamble Company, Henkel AG & Company, Unilever PLC, Vi-Jon Laboratories Inc., Gojo Industries, Inc., Sanofi S.A., Kutol Products Company, Inc., and The 3M Company. More information about these companies has been provided below.
Establishment: |
1823 |
Headquarters: |
Slough, United Kingdom |
Website: |
https://www.reckitt.com/ |
Reckitt Benckiser Group PLC is a multinational consumer goods company engaged in the manufacturing and marketing of health, hygiene, post-natal, and home products. Its primary segments include ENA and DvM. The ENA segment comprises Europe, Russia/Commonwealth of Independent States (CIS), Israel, North America, Australia, and New Zealand. The DvM segment consists of North Africa, the Middle East (excluding Israel), Turkey, Africa, South Asia, North Asia, Latin America, Japan, Korea, and the Association of Southeast Asian Nations (ASEAN). Its extensive portfolio of hygiene products includes disinfectants, cleaners, automatic dishwashing detergents, and pest control. Some of its brands are:
Establishment: |
1930 |
Headquarters: |
Karnataka, India |
Website: |
https://himalayawellness.in/ |
The Himalaya Drug Company is a leading Indian pharmaceutical company that manufactures safe, natural and innovative products for a healthier, happier life. It aims to combine the wisdom of traditional medicine with modern scientific research. Moreover, their scientists have studied more than 10,000 herbs and developed over 300 products, ranging from wellness, nutrition, and pharmaceutical to personal care, baby care, and animal care. Besides this, with the onset of coronavirus disease (COVID-19) in India, the company witnessed a rapid growth in the production of hand sanitizer, hand wash, disinfectant spray, and germ protection wipes.
Establishment: |
1837 |
Headquarters: |
Cincinnati, United States |
Website: |
https://in.pg.com/ |
Procter and Gamble Company (P&G) is a multinational consumer goods corporation. The company primarily operates through five segments, namely beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. It sells its products in around 180 countries and territories mainly through mass merchandisers, online grocery stores, membership club stores, drug stores, department stores, distributors, baby stores, specialty beauty stores, e-commerce, high-frequency stores, and pharmacies. Besides this, the company is focusing on expanding its production capacities to meet the escalating demand for hand sanitizers. The company’s portfolio of brands includes:
Establishment: |
1876 |
Headquarters: |
Düsseldorf, Germany |
Website: |
https://www.henkel.in/ |
Henkel AG & Company KGaA is primarily engaged in the consumer and industrial business. Its main segments include adhesives for consumers, artisans and buildings, industrial adhesives, beauty care, and laundry and home care. The company has operations in North America, Western Europe, Eastern Europe, Africa/Middle East, Latin America, and Asia-Pacific. It also has its presence in North America as Henkel Corporation and is located in Connecticut, United States. The company’s beauty care segment develops, produces, and sells numerous successful high-quality products such as hair care, hair colorants, hair styling, body care, skincare, oral care, body wash, hand sanitizer, and lotion. Moreover, it also markets and sells these products under several brand names, including
Establishment: |
1929 |
Headquarters: |
London, United Kingdom |
Website: |
https://www.unilever.com/ |
Unilever PLC is a leading British multinational consumer goods company. Its primary business segments include Personal Care, which mainly comprises skin care and hair care products, deodorants, hand sanitizers, and oral care products; Foods, which includes soups, bouillons, sauces, snacks, mayonnaise, salad dressings, and margarine; Home Care, which encompasses home care products, such as soap bars, powders, liquids and capsules, and a range of cleaning products, and Refreshment, which comprises ice cream and tea-based beverages. The company’s geographical segments include Asia/AMET/RUB, The Americas, and Europe. It operates around 310 factories in over 70 countries with a network of over 400 warehouses globally. Some of its brands include
Establishment: |
1908 |
Headquarters: |
Missouri, United States |
Website: |
https://www.vijon.com/ |
Vi-Jon Laboratories Inc. is a leading health and beauty care company that manufactures personal care products. Vi-Jon has been owned by investment firm Berkshire Partners since 2006. In 2020, it became a 100% employee-owned company through its new Employee Stock Ownership Plan or ESOP. It produces and sells a range of skin, baby, hair, and sun care products. The company serves customers in North America. Its extensive product portfolio includes hand sanitizers, mouthwashes, denture cleansers, first aid, laxatives, body washes, deodorants, lotions, shampoos, and soaps. Besides this, Vi-Jon is one of the leading private brand suppliers in the USA. It also develops and markets its own brands, such as Germ-X hand sanitizers and Inspector Hector oral care and hand soap products for children. Its products are supplied nationwide to retailers, such as Kroger, Target, and Walgreens.
Establishment: |
1946 |
Headquarters: |
Ohio, United States |
Website: |
https://www.gojo.com/ |
GOJO Industries Inc. is a leading manufacturer of germ-fighting products for all types of environments. The company has a diversified product portfolio, comprising hand cleaners, hand sanitizers, skincare, hand soaps, disinfectants, and surface sprays. It markets and sells its products under the Gojo, Purell, and Provon brand names. It serves clients in various industries, including health care, automotive aftermarket, education, food service, government, lodging, and manufacturing. The company sells its products globally and has operations in the US, Canada, France, Australia, Japan, Mexico, and the UK.
Establishment: |
1879 |
Headquarters: |
St Chattanooga, Tennessee, United States |
Website: |
http://chattem.com/ |
Chattem, Inc. is a leading consumer packaged goods company and a subsidiary of the French multinational pharmaceutical company Sanofi. It primarily manufactures health and beauty products, hand sanitizers, toiletries, proprietary drugs, fragrances, topical analgesics, medicated skin care products, and dietary supplements. It markets personal care products and dietary supplements, including skincare products, sleep aids, muscle pain relievers, facial masks, sunscreens, and menstrual symptom relievers. The company sells these products under several brand names, such as
Establishment: |
1912 |
Headquarters: |
Cincinnati, Ohio, United States |
Website: |
https://www.kutol.com/ |
Kutol Products Company is a privately-held manufacturer and marketer of cleaning products. It provides two distinct skincare brands to the away-from-home market, namely Health Guard and Kutol Pro. Each of its brands serves a specific purpose and addresses the different hand care needs of its customers. Health-Guard is quality, effective hand care for the commercial market. It encompasses general-purpose and luxury hand soaps, hand sanitizers, hair and body washes, and specialty skin care products. All Health Guard products are manufactured in the USA. On the other hand, the industrial, heavy-duty hand care brand Kutol Pro includes hand cleaners, scrubs, wipes, and creams that effectively tackle the greasiest, dirtiest, hardest working hands. Kutol Pro removes most soils, and stains in just one application, eliminating the need for repeat application.
Establishment: |
1902 |
Headquarters: |
Minnesota, United States |
Website: |
https://www.3m.com/ |
3M Company is an American multinational conglomerate that operates through four segments, namely safety and industrial; transportation and electronics; health care; and consumer. Its health care segment includes various medical and surgical supplies, hand hygiene products, skin health and infection prevention products, oral care solutions, separation, and purification sciences, health information systems, and food safety products. The company markets and sells its products under several brand names, such as:
It has operations in around 70 countries and sells its products across more than 200 countries worldwide.
About Author:
Shree Basu Shree Basu is an experienced content writer with a passion for researching about diverse markets, ranging from technology to chemistry to agriculture. She has around two years of experience in different aspects of market research and has worked with multiple startups and enterprises in the B2B, B2C, and retail industries. In her free time, Shree enjoys reading, feeding stray animals, and watching crime documentaries. |
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