Global Hair Serum Market Expected to Reach USD 2,401.6 Million by 2033 - IMARC Group

Global Hair Serum Market Statistics, Outlook and Regional Analysis 2025-2033

The global hair serum market size was valued at USD 1,320.5 Million in 2024, and it is expected to reach USD 2,401.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.9% from 2025 to 2033.

The global hair serum market is experiencing substantial growth, propelled by growing consumer awareness of hair care and the increasing importance of personal grooming. As per the insights, L’Oréal’s overall hair care segment grew by 12%, surpassing market averages, as consumers increasingly viewed hair care with the same importance as skin care, in February 2024. The need for convenient hair care solutions is favoring hair serums as a popular choice. Consumers are widely adoption it to maintain healthy and styled hair without extensive routines which is accelerated by rising urbanization and the shift towards fast-paced lifestyles. Moreover, hair damage caused by exposure to pollution, ultraviolet (UV) radiation, and frequent use of heat styling tools is shaping the demand for products, offering protection and restoration. Serums enriched with ingredients like keratin, biotin, and argan oil are gaining focus, catering to consumer preferences for formulations that are repair damage, enhancing texture and adding shine to the hair. Additionally, the worldwide hike in disposable income levels is making premium and specialized products accessible to a broader audience, further impelling the market growth. A growing trend of men adopting hair care products beyond basic shampoos is expanding the customer base, adding momentum to the market.

Another significant factor stimulating the market is advancements in product composition. Innovations have enabled manufacturers to formulate multifunctional serums that address a range of concerns, from frizz control and hydration to scalp nourishment and hair growth. Products with clean-label claims are highly appealing to consumers, which encourages the use of organic and vegan ingredients to satisfy the growing need for sustainable and ethical company practices. The influence of social media and beauty influencers is further amplifying the popularity of hair serums, with brands leveraging digital platforms to engage consumers and promote innovative products. Furthermore, the retail channels, both offline and online, have expanded significantly which are providing easy access to a diverse range of products. In line with this in 2024, retail e-commerce sales are estimated to exceed 4.1 trillion U.S. dollars worldwide, and this figure is expected to reach new heights in the coming years. E-commerce platforms have facilitated the rapid penetration of hair serums in emerging markets, where awareness and accessibility were previously limited Globalization is promoting the exchange of beauty trends and preferences. The demand for regionally inspired formulations, such as ayurvedic or herbal serums, is also boosting the market growth. Collectively, these factors highlight the dynamic interplay of lifestyle changes, technological innovations, and evolving consumer expectations shaping the hair serum market’s expansion worldwide.

Global Hair Serum Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share due to increasing product innovations and rising demand for hair care solutions.

North America Hair Serum Market Trends:

The North America hair serum market is experiencing robust growth due to high consumer focus on premium hair care solutions. Rising awareness about scalp health and hair damage caused by pollution and styling products is fueling demand. Products with natural and organic formulations are gaining traction. Additionally, the growing popularity of multifunctional serums addressing frizz, shine, and repair needs supports market expansion.

Asia-Pacific Hair Serum Market Trends:

The Asia-Pacific hair serum market is witnessing significant growth which is driven by an accelerating preference for personal grooming and high-quality hair care products. Rapid urbanization and rising disposable incomes are enhancing product accessibility. Herbal and ayurvedic serums with ingredients like argan oil and green tea are particularly popular among consumers seeking natural remedies for hair nourishment and repair.

Europe Hair Serum Market Trends:

The Europe hair serum market thrives on innovation and sustainability, with a growing consumer preference for vegan, cruelty-free, and eco-friendly products driving new developments. Brands are responding by formulating serums with natural and ethical ingredients to cater to this demand. Additionally, the market is shaped by an increasing focus on addressing specific hair concerns, such as thinning, split ends, and dullness. Customization and targeted formulations have become central to product innovation, appealing to diverse consumer needs. The rising awareness among males about sustainable grooming practices is also contributing to the growth, as men increasingly seek products that offer personalized solutions for their hair care concerns in the European market, positioning it as a leader in modern hair care trends. As per the market report, the Europe male grooming products market size reached US$ 29,203.5 Million, in 2023.

Latin America Hair Serum Market Trends:

The Latin America hair serum market is growing steadily, supported by increasing awareness of advanced hair care routines. Consumers are leaning towards serums enriched with exotic natural ingredients like avocado and cocoa extracts. The demand for affordable yet effective products addressing frizz and humidity control is also driving regional growth.

Middle East and Africa Hair Serum Market Trends:

The Middle East and Africa hair serum market is expanding as consumers are prioritizing solutions for hair damage caused by harsh climatic conditions. Products designed to protect hair from dryness and UV exposure are in high demand. Herbal and oil-based serums are catering to traditional preferences which are also gaining popularity, with premium international brands.

Top Companies Leading in the Hair Serum Industry

Some of the leading hair serum market companies include Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oréal S.A., Mirta de Perales, The Procter & Gamble Company, Unilever plc, among many others.

• September 12, 2024 – L’Oréal entered a strategic tri-party agreement with Abolis Biotechnologies and Evonik to advance sustainable ingredient production for beauty and other industries. This collaboration, aims to scale bio-based solutions, reinforcing L’Oréal’s sustainability commitments under its "L’Oréal for the Future" program.

Global Hair Serum Market Segmentation Coverage

• On the basis of the nature, the market has been categorized into organic and conventional, wherein conventional represent the leading segment. The conventional segment rules the hair serum market, driven by its affordability, widespread availability, and established consumer trust. These products are favored for their proven effectiveness and accessibility across various retail channels, including supermarkets and specialty stores. The conventional category continues to dominate as it caters to a broad audiance seeking reliable hair care solutions at competitive prices.
• Based on the product type, the market is bifurcated into hair treatment serum and hair styling serum, amongst which hair treatment serum, dominates the market. This market is, fueled by growing consumer demand for products that address damage, repair, and nourishment. These serums are preferred for their ability to strengthen hair, reduce breakage, and enhance overall health. Their popularity is further driven by increased awareness of scalp care and the need for targeted solutions to combat hair-related concerns.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, specialty stores, pharmacy and drug stores, online stores, and others. Among these, into supermarkets and hypermarkets accounts for the majority of the market share. This market share in the distribution channel segment is offering consumers easy access to a wide variety of hair serums. Their prominence is attributed to the convenience of one-stop shopping, competitive pricing, and frequent promotional offers. These outlets cater to diverse customer needs, making them the preferred choice for purchasing hair care products.