Global Hair Growth Products Market Expected to Reach USD 12.1 Billion by 2033 - IMARC Group

Global Hair Growth Products Market Statistics, Outlook, and Regional Analysis 2025-2033

The global hair growth products market size was valued at USD 8.9 Billion in 2024, and it is expected to reach USD 12.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.51% from 2025 to 2033.

The increasing focus on personal grooming and hair care is driving significant growth in the hair growth products market. As per Invest India, skin care, hair care, and bath and shower products constitute approximately 62% of the beauty and personal care segment in 2023. Consumers today are more aware about the benefits of keeping healthy hair, thus the demand is increasing for targeted solutions. Through their campaigns and advertisements, major brands have educated consumers on how aging, pollution, and stress can take a toll on hair health. Social media is not out of the way either, where experts and influencers in the beauty field upload reviews and routines of hair. Hence, their demand for advance hair growth products has increased. Other urban lifestyles and environmental stressors have opened up the need for specialized products that can protect hair growth and fix damage. To address such needs, a number of formulations of serums, oils, and supplements for hair exist in the market targeted at such specific goals as thickening, hair regrowth, and nutrition. Their reach has increased very much with the increased access they receive through e-commerce portals.

Advancements in formulation and technology are also driving the hair growth products market. Companies are continually investing in research and development to introduce products that offer enhanced efficacy and user experience.. The clinically confirmed ingredients used in such products – biotin, keratin, minoxidil, and peptides have revolutionized the market by providing scientifically sound solutions for hair growth and scalp health. Even newer technologies, such as nanotechnology, have paved the way for products capable of better penetration and absorption, thus taking active ingredients to deeper layers of the scalp, increasing the efficacy of treatment. It further allows for personalized hair care solutions, empowered by AI-driven diagnostics, which help consumers buy better products that cater directly to their hair types and concerns.

Global Hair Growth Products Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share on account of robust technological advances and rising disposable incomes.

Asia-Pacific Hair Growth Products Market Trends:

The Asia-Pacific region dominated the global hair growth products market in 2024, stimulated by rising consumer awareness, an increase in disposable incomes, and a growing preference for premium and innovative hair care solutions. South Korea's hair loss care market is expected to grow from USD 245 million in 2020 to USD 400 million in 2025, at a compound annual growth rate of around 10.3%. As per the market reports, in Singapore, beauty and personal care would achieve USD 3.7 billion by 2024 and beauty products have topped in an e-commerce category. With its expanded retail networks, with the influence of K-beauty trends and natural or organic ingredients becoming highly in demand, it also furthers the demands for high class hair growth solutions. India and China are some of the other countries contributing massively due to their huge populations and growing interest in personal appearance. The growth in e-commerce in this region is making it easy for more people to buy these products, thereby supporting the growth of the market.

North America Hair Growth Products Market Trends:

The North American hair growth products market grew significantly in 2024, mainly due to greater consumer awareness and advancements in product formulations. The US personal care services industry, which includes hair care, remains resilient with employment expected to grow by 7% from 2023 to 2033, an indicator of continued demand for hair care services and products. Growing demand for natural and organic ingredients is driving demand for innovative solutions related to hair thinning and loss. Furthermore, expanding e-commerce platforms and targeted marketing campaigns are enhancing accessibility and visibility, contributing to the robust growth of the market.

Europe Hair Growth Products Market Trends:

Increasing awareness about personal care is likely to expand the European hair growth products market in the years up to 2024. With the European hair care market projected to rise to about USD 21.34 Billion, there will be high hair growth products share. There has been a growing desire for advanced hair growth treatments within Europe. The products are becoming available to the consumer through increasing e-commerce platforms and retail distribution channels. Also, preference for organic and natural ingredients is on the rise, driving adoption of sustainable hair care solutions across the region.

Latin America Hair Growth Products Market Trends:

Latin American hair growth products market is growing steadily in 2024, driven by increased awareness about hair care and rising disposable incomes. Consumers are now focusing more on their hair health, which means that the demand for new products such as shampoos, conditioners, and serums will be greater. The market also benefits from increasing retail networks and e-commerce platforms, which improve access to products. Brazil and Mexico remain important contributors to this region's market dynamics. According to IMARC Group, the Brazil hair care market is expected to grow at a CAGR of 4.26% during 2024-2032. This growth is attributed to the increasing penetration of international brands and growing consumer spending on grooming.

Middle East and Africa Hair Growth Products Market Trends:

The Middle East and Africa hair growth products market are steadily growing as consumers begin to take an interest in hair care and grooming. These factors, including increasing urbanization, disposable incomes, and awareness about hair health, are fuelling the demand for specialized products in this market. It also gains from expanding retail networks and innovative solutions that take care of regional hair care issues, which in turn help improve its overall growth path.

Top Companies Leading in the Hair Growth Products Industry

Some of the leading hair growth products market companies include Farouk Systems Inc., Johnson & Johnson, L'Oréal S.A., Mosaic Wellness, Nutrafol (Unilever plc), Philip Kingsley Products Ltd., Vita Balance Inc., Yanagiya Honten Co. Ltd., among many others. In January 2024, Nutrafol, a hair growth supplement company, has introduced two new products DHT Inhibitor MD and Collagen Infusion MD that are part of the company's MD Booster line, which is only available to patients through physicians.

Global Hair Growth Products Market Segmentation Coverage

• On the basis of the product type, the market has been categorized into shampoos and conditioners, serums, oils, supplements and vitamins, and others, wherein shampoos and conditioners represent the leading segment. Shampoos and conditioners lead the hair growth products market, holding a significant share of consumer purchases. Their widespread use underscores their importance in daily hair care routines.
• Based on gender, the market is classified into men and women, amongst which men dominate the market. In 2024, men represent a significant portion of the hair growth products market, driven by the prevalence of male pattern baldness. Approximately 50 million men in the United States are affected by androgenetic alopecia, commonly known as male pattern baldness. This widespread condition underscores the substantial demand for hair growth solutions among men.
• On the basis of the age group, the market has been divided into under 35, 35 to 50, and above 50. Among these, 35 to 50 account for the majority of the market share. Individuals aged 35 to 50 constitute a significant segment of the hair growth products market, as hair loss prevalence increases with age. By the age of 35, 66% of men start experiencing hair loss. More than 85% of men and 50% of women over age 50 experience some degree of hair loss (AHLA). This trend underscores the demand for hair growth solutions among this demographic.
• Based on the distribution channel, the market is segregated into online and offline. Offline accounts for the majority of the market share. Offline distribution channels dominate the hair growth products market, as retail stores and pharmacies remain the primary choice for consumers. The preference for in-person shopping allows customers to evaluate products physically, seek recommendations, and make immediate purchases. With the trust and accessibility associated with brick-and-mortar stores, these channels continue to account for a significant portion of sales, catering to diverse consumer needs effectively.