Global Green Tea Market Expected to Reach USD 29.2 Billion by 2033 Driven by Growing Health Awareness

Global Green Tea Market Statistics, Outlook and Regional Analysis 2025-2033

The global green tea market size was valued at USD 17.0 Billion in 2024, and it is expected to reach USD 29.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.56% from 2025 to 2033.

The sudden consumer shift towards healthier lifestyles has significantly impacted the green tea market. As people increasingly seek natural, functional beverages, green tea's reputation for promoting overall well-being, weight management, and cardiovascular health has gained traction. Green tea is rich in antioxidants like catechins, green tea is linked to various health benefits, including improved metabolism and reduced risk of chronic diseases. In 2021, Americans consumed nearly 15% of their total tea intake as green tea, amounting to approximately 12.75 billion servings or 585 million gallons. This has spurred the demand for green tea across various consumer segments, particularly in regions where health-conscious living is on the rise.  Moreover, as consumers become more knowledgeable about the ingredients in their food and beverages (F&B), the demand for green tea's organic and clean-label options continues to expand, strengthening the market growth. Furthermore, global green tea production increased annually by 4.9% over the last decade, driven by strong prices and health benefits, which is further impelling the market growth.

Besides this, the green tea market is benefiting from the continuous innovation in product offerings. Manufacturers are diversifying beyond traditional loose-leaf tea and tea bags by introducing ready-to-drink (RTD) beverages, flavored teas, and tea blends. These innovations cater to modern consumer preferences, such as convenience and variety. According to a report, India's online RTD beverage market saw significant growth, with a 52% year-over-year (YoY) increase, reaching $121 million during the April-May-June 2024 period. RTD green tea, in particular, has gained popularity due to its accessibility, portability, and convenience, aligning with busy lifestyles. Flavored green teas, incorporating fruits or herbs, attract a wider audience, including younger demographics seeking new, exciting flavors. The expanding product range helps companies appeal to diverse tastes, encouraging both new consumers and seasoned tea enthusiasts to embrace green tea in its various forms.

Global Green Tea Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia-Pacific; North America; Europe; Middle East and Africa and Latin America. According to the report, Asia Pacific accounted for the largest market share on account of due to cultural traditions, health awareness, and increasing demand for premium and flavored products.

North America Green Tea Market Trends:

In North America, the green tea market is driven by rising health consciousness, with consumers opting for natural, antioxidant-rich beverages. The popularity of RTD green tea and flavored variants is increasing. Additionally, organic and premium green tea options are gaining traction, reflecting consumer demand for high-quality, functional products.

Asia-Pacific Green Tea Market Trends:

In the Asia-Pacific region, the green tea market is experiencing robust growth driven by its long-standing cultural significance and increasing health awareness. Consumers are increasingly aware of green tea’s health benefits, such as weight management, improved digestion, and anti-aging properties. Traditional green tea consumption remains strong, but RTD and flavored green tea products are also gaining popularity, particularly among younger consumers. Innovations in packaging and product varieties, such as matcha-based drinks and blends with fruits or herbs, cater to evolving tastes. Moreover, rising disposable incomes and an expanding middle class in countries like China, Japan, and India are boosting market demand. For instance, in China, green tea production output is expected to nearly double from 2.06 million tonnes (2020-2022) to 3.98 million tonnes, driven by improved productivity, replanting high-yield varieties, and enhanced agricultural practices.

Europe Green Tea Market Trends:

In Europe, the green tea market is driven by rising health consciousness and a growing preference for natural, low-calorie beverages. Consumers are increasingly opting for organic and functional green tea products due to their antioxidant benefits. The demand for RTD green tea and matcha products is also expanding.

Latin America Green Tea Market Trends:

In Latin America, green tea consumption is growing as consumers become more health-conscious and seek alternatives to sugary drinks. The rising awareness of green tea's health benefits, such as weight management and improved digestion, is fueling market growth. Moreover, the demand for flavored and RTD green tea is increasing.

Middle East and Africa Green Tea Market Trends:

In the Middle East and Africa, green tea is gaining popularity due to increasing awareness of its health benefits, such as boosting immunity and aiding weight loss. The market is also driven by a growing demand for organic and premium green tea products, especially in more health-conscious urban areas.

Top Companies Leading in the Green Tea Industry

Some of the leading green tea market companies include AMORE Pacific Corp, Arizona Beverage Company, Associated British Foods LLC, The Coca-Cola Company, Tata Global Beverages, Unilever, Cape Natural Tea Products, Celestial Seasonings, Finlays Beverages Ltd., Frontier Natural Products Co-Op., Hambleden Herbs, Hankook Tea, Honest Tea, Inc., ITO EN, Kirin Beverage Corp., Metropolitan Tea Company, Northern Tea Merchants Ltd, Numi Organic Tea, Oishi Group Plc., Oregon Chai Inc., Yogi Tea, among many others.

• In November 2023, Coca-Cola partnered with Luxmi Group’s Makaibari, a renowned Darjeeling tea estate, to launch RTD iced green tea in India. It is sourced from Makaibari’s organic green tea, the beverage comes in two flavors: lemon-tulsi and mango.

Global Green Tea Market Segmentation Coverage

• On the basis of the type, the market has been categorized into green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and others, wherein green tea bags represent the leading segment due to their convenience, ease of use, and wide availability. They offer a quick, hassle-free way to prepare green tea, making them popular among busy consumers. Their affordability and consistent quality also contribute to their leading position in the green tea market.
• Based on the flavour, the market is classified into a lemon, aloe vera, cinnamon, vanilla, wild berry, jasmin, basil, and others, amongst which lemon dominates the market owing to its refreshing taste and health benefits. The zesty, tangy flavor appeals to a wide consumer base, offering a perfect blend of citrus and green tea’s natural properties. Its popularity is driven by its crisp taste and added antioxidant benefits.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets account for the majority of the market share due to their wide reach and convenience. These retail channels offer a diverse range of green tea products in easily accessible locations, attracting a large customer base.

Browse IMARC Related Reports on Green Tea Market:

• Japan Green Tea Market Report