Global Wi-Fi Analytics Market to Reach USD 90.0 Billion by 2033, Impelled by Rising Demand for Internet Connectivity

December 25, 2024 | Technology & Media

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According to the latest report by IMARC Group, titled "Wi-Fi Analytics Market Report by Component (Solution, Services), Deployment (Cloud-based, On-premises), Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), Industry Vertical (Retail, Hospitality and Tourism, Sports and Entertainment, Transportation, Healthcare, and Others), and Region 2025-2033," the global Wi-Fi analytics market reached a value of USD 16.7 Billion in 2024. Wi-Fi analytics is the method of collecting and analyzing customer data through wireless fidelity (Wi-Fi) access points in order to improve business operations, marketing initiatives and community spaces. It involves the utilization of Wi-Fi networks for gathering data from the activity performed via the Wi-Fi network's internet connection and the space covered by the Wi-Fi network. It is widely adopted by multiple businesses to act as a bridge for determining the gap between online and offline visibility into visitor behavior. As a result, it helps enterprises in understanding customer behavior and building detailed customer profiles for effective decision-making.

Global Wi-Fi Analytics Market Trends:

The global market is primarily driven by the increasing adoption of Wi-Fi-enabled devices among the masses. Coupled with the rising installation of Wi-Fi hotspots in homes and public places, including airports, train stations and shopping malls due to the increasing demand for high-speed connectivity across the globe, this is providing a boost to the market. With a considerable increase in data generation, multiple leading players are heavily investing in the deployment of Wi-Fi analytics, which is augmenting the growth of the market. Additionally, continual technological advancements, such as the integration of cloud computing and the Internet of Things (IoT), with Wi-Fi analytics are impacting the market growth favorably. Other factors, including rapid urbanization and digitization, the rising adoption of online services for shopping, payments and travel bookings, the growing investments towards smart city development, intensive business competition, continuous improvements in the information technology (IT) infrastructure and extensive research and development (R&D) activities conducted by key players, are also positively influencing the market. On account of the aforementioned factors, the market is anticipated to reach a value of USD 90.0 Billion by 2033, exhibiting a CAGR of 19.57% during 2025-2033.

Market Summary:

On the basis of the component, the market has been segmented into solution and services.
Based on the deployment, the market has been bifurcated into cloud-based and on-premises.
On the basis of the application, the market has been segregated into Wi-Fi presence analytics and marketing analytics.
Based on the industrial verticals, the market has been classified into retail, hospitality and tourism, sports and entertainment, transportation, healthcare and others.
On the basis of the region, the market has been divided into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Component, Deployment, Application, Industry Vertical, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Wi-Fi Analytics Market to Reach USD 90.0 Billion by 2033, Impelled by Rising Demand for Internet Connectivity

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