According to the latest report by IMARC Group, titled “Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2025-2033," the global wellness tourism market size reached USD 1,004.5 Billion in 2024. Wellness tourism refers to a leisure activity undertaken by individuals to promote physical, mental, and emotional well-being. It is comprised of spa treatments, yoga and meditation, fitness and wellness classes, nutrition and healthy eating, stress reduction programs, holistic therapies, and nature-based activities. Wellness tourism is widely used for personal well-being, preventive care, corporate wellness, destination development, and community engagement. It encourages individuals to prioritize their physical well-being and adopt healthier habits, which aids in improving fitness, increasing flexibility, and preventing chronic illnesses. Wellness tourism also assists in personal development and self-improvement by promoting mental clarity, reducing anxiety, improving sleep, and enhancing emotional well-being.
Global Wellness Tourism Market Trends:
The rising awareness and focus on health and well-being among the masses is catalyzing the market growth. Wellness tourism involves numerous activities, such as spa treatments, hiking, nature walks, outdoor yoga, mindfulness practices, and fitness classes, which aid in promoting physical well-being, reducing stress, promoting calmness, and restoring balance and harmony within the body. Along with this, the increasing prevalence of lifestyle diseases, such as obesity, diabetes, asthma, and cardiovascular diseases (CVDs), owing to unhealthy eating habits and sedentary lifestyles, is acting as another growth-inducing factor. Furthermore, the rising geriatric population across the globe is facilitating the demand for wellness tourism to maintain an active lifestyle and promote healthy aging. Additionally, the rapid proliferation of smartphones and other digital technologies, which allow users to discover wellness destinations, book tickets online, access wellness applications, and connect with like-minded communities, is positively influencing the market growth. Moreover, the introduction of wearable devices, health tracking applications, and virtual reality (VR) to enhance user experience and provide a personalized wellness program is contributing to the market growth. Other factors, including the significant growth in the tourism industry, extensive research and development (R&D) activities, and the growing expenditure capacities of consumers, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach USD 1,682.8 Billion by 2033, exhibiting a CAGR of 5.61% during 2025-2033.
Market Summary:
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Travelers Type, Service Type, Location, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Accor S.A., Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, InterContinental Hotels Group plc, Marriott International Inc., Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.), Rancho La Puerta Inc., Red Carnation Hotels (The Travel Corporation), Rosewood Hotel Group (New World Development Company Limited) and Wyndham Hotels & Resorts Inc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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