Global Wellness Tourism Market to Reach USD 1,682.8 Billion by 2033, Propelled by the Rising Health Consciousness

January 02, 2025 | Healthcare

According to the latest report by IMARC Group, titled “Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2025-2033," the global wellness tourism market size reached USD 1,004.5 Billion in 2024. Wellness tourism refers to a leisure activity undertaken by individuals to promote physical, mental, and emotional well-being. It is comprised of spa treatments, yoga and meditation, fitness and wellness classes, nutrition and healthy eating, stress reduction programs, holistic therapies, and nature-based activities. Wellness tourism is widely used for personal well-being, preventive care, corporate wellness, destination development, and community engagement. It encourages individuals to prioritize their physical well-being and adopt healthier habits, which aids in improving fitness, increasing flexibility, and preventing chronic illnesses. Wellness tourism also assists in personal development and self-improvement by promoting mental clarity, reducing anxiety, improving sleep, and enhancing emotional well-being.

Global Wellness Tourism Market Trends:

The rising awareness and focus on health and well-being among the masses is catalyzing the market growth. Wellness tourism involves numerous activities, such as spa treatments, hiking, nature walks, outdoor yoga, mindfulness practices, and fitness classes, which aid in promoting physical well-being, reducing stress, promoting calmness, and restoring balance and harmony within the body. Along with this, the increasing prevalence of lifestyle diseases, such as obesity, diabetes, asthma, and cardiovascular diseases (CVDs), owing to unhealthy eating habits and sedentary lifestyles, is acting as another growth-inducing factor. Furthermore, the rising geriatric population across the globe is facilitating the demand for wellness tourism to maintain an active lifestyle and promote healthy aging. Additionally, the rapid proliferation of smartphones and other digital technologies, which allow users to discover wellness destinations, book tickets online, access wellness applications, and connect with like-minded communities, is positively influencing the market growth. Moreover, the introduction of wearable devices, health tracking applications, and virtual reality (VR) to enhance user experience and provide a personalized wellness program is contributing to the market growth. Other factors, including the significant growth in the tourism industry, extensive research and development (R&D) activities, and the growing expenditure capacities of consumers, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach USD 1,682.8 Billion by 2033, exhibiting a CAGR of 5.61% during 2025-2033.

Market Summary:

  • On the basis of the travelers type, the market has been bifurcated into primary and secondary.
  • Based on the service type, the market has been divided into transport, lodging, food and beverage, shopping, activities and excursion, and others.
  • On the basis of the location, the market has been bifurcated into domestic and international.
  • Region-wise, the market has been categorized into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. At present, Asia Pacific holds the largest market for content security gateway.
  • The competitive landscape of the industry has also been examined, with some of the key players being Accor S.A., Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, InterContinental Hotels Group plc, Marriott International Inc., Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.), Rancho La Puerta Inc., Red Carnation Hotels (The Travel Corporation), Rosewood Hotel Group (New World Development Company Limited) and Wyndham Hotels & Resorts Inc.


Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Travelers Type, Service Type, Location, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Accor S.A., Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, InterContinental Hotels Group plc, Marriott International Inc., Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.), Rancho La Puerta Inc., Red Carnation Hotels (The Travel Corporation), Rosewood Hotel Group (New World Development Company Limited) and Wyndham Hotels & Resorts Inc.
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Global Wellness Tourism Market to Reach USD 1,682.8 Billion by 2033, Propelled by the Rising Health Consciousness
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