Global SAVE Tourism Market to Reach USD 127.7 Billion by 2033, Driven by Increasing Number of International Travelers

According to the latest report by IMARC Group, titled “SAVE Tourism Market Report by Type (Scientist, Academic, Volunteer, Education), Sales Channel (Travel Agent, Online), and Region 2025-2033,” the global SAVE tourism market size reached USD 82.8 Billion in 2024. SAVE tourism is an acronym for scientific, academic, volunteer, and educational tourism. Unlike conventional leisure tourism, SAVE tourism is characterized by the pursuit of specialized knowledge, skill development, or altruistic objectives. It serves specific segments of society who seek more than just leisure activities or sightseeing in their travels. Scientific tourism involves trips primarily aimed at scientific research or exploration. These could range from geological expeditions to climate studies. Often conducted in collaboration with research institutions, scientific tourism may involve rigorous fieldwork and data collection. Academic tourism is driven by scholastic activities, such as attending seminars, workshops, or courses abroad. It can also involve academic exchange programs and international collaborations between educational institutions. Volunteer tourism also known as "voluntourism," this form revolves around individuals traveling to different regions or countries to volunteer. The aim is to contribute positively to the social, economic, or environmental aspects of a community, often through NGOs or community-based organizations. Educational tourism focuses on learning experiences outside traditional educational settings. Examples include study abroad programs, cultural exchanges, or travel experiences aimed at understanding a particular subject or skill in depth.

Global SAVE Tourism Market Trends:

The rise of social consciousness and a desire to engage in volunteer work drive volunteer tourism, which represents one of the key factors driving the growth of the market across the globe. The increasing interest of people in giving back to communities, whether through humanitarian aid or conservation efforts, as part of their travel experience is further contributing to the growth of the market. As global educational standards rise and specialized fields grow, the need for academic and scientific experiences outside of traditional settings increases. Universities and research institutions often collaborate internationally, which is fueling the demand for academic and scientific tourism, thus propelling the market growth. SAVE tourism often provides hands-on experiences that contribute to skill development. Whether it is a student gathering data for a thesis or a professional attending a conference, these experiences enhance both personal and professional skills. These forms of tourism often involve a deep level of interaction with local communities, which facilitates a cultural exchange that is educational for both visitors and hosts. This enriching aspect appeals to those looking to gain a more profound understanding of the world, which is bolstering the growth of the market. Academic and scientific tourism offers excellent networking opportunities. Participation in international conferences and research projects enables individuals to connect with professionals and experts in their field, which is further driving interest in these travel forms, thus influencing the growth of the market. The role of technology cannot be underestimated. Virtual platforms for booking, real-time information dissemination, and online educational content supplement the physical experience, thus making it easier for participants to engage in SAVE tourism. Various governments promote SAVE tourism by hosting international academic events, investing in scientific research expeditions, or encouraging volunteer programs are creating a positive outlook for the market across the globe. Looking forward, the market value is projected to reach USD 127.7 Billion by 2033, expanding at a CAGR of 4.93% during 2025-2033.

Market Summary:

• Based on the type, the market has been segmented into scientist, academic, volunteer, and education. Presently, the academic holds the largest market share across the globe.
• On the basis of the sales channel, the market has been classified into travel agent and online. Currently, the travel agent is dominating the market across the globe.
• Based on the region, the market has been divided into North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Presently, Europe holds the largest market share across the globe.
• The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include Abta Ltd., Attitude Hospitality Ltd., Bookdifferent, Deutsche Gesellschaft für Internationale Zusammenarbeit, Fair Trade Tourism, The travel foundation, Tui Group, etc.

Report Coverage:

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