Global Rice Noodles Market to Grow at 11.7% During 2025-2033, Impelled by Increasing Popularity of Asian Cuisine

January 13, 2025 | Food & Beverages

According to the latest report by IMARC Group, titled "Rice Noodles Market Report by Cooking Method (Instant, Conventional), Product (Vermicelli, Stick, Wide, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033," the global rice noodles market size reached USD 6.0 Billion in 2024. Rice noodles are a popular food item in the Asian cuisine that are generally prepared by mixing water and rice flour. Additionally, tapioca flour or cornstarch is added in order to improve the texture of rice noodles. Their consumption provides several essential nutrients to the body, such as protein, carbohydrates, fiber, iron, zinc, phosphorus, magnesium and selenium. They are commonly used as the main ingredient for a wide range of Asian cuisines. Some of the popular rice noodles dishes that are widely consumed across the globe include sawine, pho and pad thai noodles.

Global Rice Noodles Market Trends:

The global market is primarily driven by significant growth in the food and beverage industry. Along with this, the changing dietary patterns of individuals and the shifting lifestyle preference of the masses have impacted the demand for rice noodles across the globe. Moreover, the proliferation of food service outlets and quick-serving restaurants (QSRs) and the advent of home food delivery models are creating a positive market outlook. Additionally, several leading players are heavily investing in the launching of gluten-free and frozen variants of rice noodles, which are gaining widespread prominence among individuals. Apart from this, the increased spending on the development of aggressive marketing strategies, celebrity endorsements and innovative packing solutions are impacting the market growth favorably. Other factors, including rapid urbanization, the inflating disposable income level of the masses, the augmenting popularity of the Asian cuisines among individuals, and the easy product availability via online and offline organized distributed channels, are also positively influencing the market. Looking forward, the market value is projected to reach USD 17.4 Billion by 2033, expanding at a CAGR of 11.7% during 2025-2033.

Market Summary: 

  • On the basis of the cooking method, the market has been bifurcated into instant and conventional.
  • Based on the color product, the market has been categorized into vermicelli, stick, wide and others.
  • On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online stores and others.
  • Based on the region, the market has been divided into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa. 
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include Annie Chun’s Inc. (CJ CheilJedang), JFC International Inc. (Kikkoman), Lotus Foods Inc., McCormick & Company Inc., Nasoya Foods USA LLC (Pulmuone Foods Co. Ltd.), Natural Earth Products Inc., Nona Lim LLC., Nongshim Co. Ltd., Roland Foods LLC, Thai President Foods Public Company Limited and Ying Yong Food Products.


Report Scope:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Cooking Method, Product, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Annie Chun’s Inc. (CJ CheilJedang), JFC International Inc. (Kikkoman), Lotus Foods Inc., McCormick & Company Inc., Nasoya Foods USA LLC (Pulmuone Foods Co. Ltd.), Natural Earth Products Inc., Nona Lim LLC., Nongshim Co. Ltd., Roland Foods LLC, Thai President Foods Public Company Limited and Ying Yong Food Products
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Global Rice Noodles Market to Grow at 11.7% During 2025-2033, Impelled by Increasing Popularity of Asian Cuisine
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