Global Real-Time Bidding Market to Grow at 18.41% During 2025-2033, Propelled by Widespread Popularity of Social Media Advertising

November 27, 2024 | Technology & Media

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According to the latest report by IMARC Group, titled "Real-Time Bidding Market Report by Auction Type (Open Auction, Invitation-Auction), Advertisement Format (Video, Image), Application (Media & Entertainment, Retail and E-commerce, Games, Travel & Luxury, Mobile Applications, and Others), Device (Mobile, Desktop, and Others), and Region 2025-2033," the global real-time bidding market reached a value of USD 18.8 Billion in 2024. Real-time bidding (RTB) is a server-to-server buying and selling process of online advertisements on a per-impression basis. It is facilitated through live, automated auctions that employ programmatic buying to determine the winner of the auction. They involve the use of computer-based algorithms to make the trade within milliseconds and display the winner’s advertisement on the publisher’s website. The functioning of these biddings is similar to that of financial markets and stock exchanges. As a result, it is widely preferred by end users as they offer improved profit margins, targeted advertising campaigns, enhanced attribution accuracy, and superior transparency of dealings at reduced advertisement costs.

Global Real-Time Bidding Market Trends:

The global market is primarily driven by the increasing popularity of social media platforms, supported by the increasing penetration of high-speed internet connection. RTB is widely being utilized across the globe to analyze the demographics and behavioral data of social media users based on their online activity in an attempt to deliver personalized and targeted ads to consumers. Several advertisers are also investing in RTB video advertisements as these promotional solutions grab the attention of the target audience in an effective manner. The market is further driven by the rising integration of artificial intelligence (AI) and machine learning (ML) techniques with RTB platforms to provide advertisers with innovative features that ultimately assist in improving their overall revenue generation. Apart from this, several emerging brands are investing in RTB to promote their businesses by enhancing their campaign efficiency and increasing brand awareness among the masses. Other factors, such as the increasing use of digital marketing tools across various businesses, significant growth in the e-commerce sector and the technological advancements in the media and entertainment industry, are also providing an impetus to the market growth. Looking forward, IMARC Group expects the market value to reach USD 92.6 Billion by 2033, exhibiting a CAGR of 18.41% during 2025-2033.

Market Summary:

On the basis of the auction type, the market has been bifurcated into open and invitation-auction.
Based on the advertisement format, the market has been classified into video and image.
On the basis of the application, the market has been divided into media and entertainment, retail and e-commerce, games, travel and luxury, mobile applications, and others.
Based on the device, the market has been categorized into mobile, desktop and others.
On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru and others), and Middle East and Africa (Turkey, Saudi Arabia, Iran, the United Arab Emirates and others).
The competitive landscape of the market has been examined in the report with the detailed profiles of the key players. Some of these players include Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Auction Type, Advertisement Format, Application, Device, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, China, Japan, India, South Korea, Australia, Indonesia, Germany, France, United Kingdom, Italy, Spain, Russia, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Turkey, Saudi Arabia, Iran, United Arab Emirates
Companies Covered	Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, and Yandex Europe AG
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Real-Time Bidding Market to Grow at 18.41% During 2025-2033, Propelled by Widespread Popularity of Social Media Advertising

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