Global Precision Viticulture Market to Grow at 12.7% During 2025-2033, Propelled by the Rising Awareness About Modern Practices

January 16, 2025 | Agriculture

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The latest report by IMARC, titled “Precision Viticulture Market Report by Component (Hardware, Software, Services), Technology (Guidance Systems, Remote Sensing, Variable Rate Technology), Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking and Forecasting, Irrigation Management, Inventory Management, and Others), and Region 2025-2033”, finds that the global precision viticulture market size reached USD 1.9 Billion in 2024. Precision viticulture (PV) refers to a modern scientific technique designed to yield grapes with enhanced efficacy and optimize vineyard performance. This is achieved with the help of numerous emerging technologies, such as the global positioning system (GPS), geographic information system (GIS), and meteorological and other environmental sensors. PV also helps control the fertilizer application, soil fertility, diseases, weeds, harvesting, and water level for grape production. In recent years, PV has gained traction due to its widespread adoption for yield monitoring, weather tracking and forecasting, and managing the vineyard and inventory.

Global Precision Viticulture Market Trends:

One of the primary factors driving the market is the rising awareness about precision viticulture practices. PV is used to identify and maintain variability within the vineyards with the help of information technology (IT) techniques, this is positively influencing the market growth. Other than this, governments of numerous nations are taking initiatives for the adoption of the latest agricultural activities. They are also assisting vineyard owners to detect factors affecting the production by providing remote sensing technologies and new information. This, along with numerous technological improvements, such as the launch of state-of-art devices and systems, including sensors, drones and driverless tractors, assist the vineyard owners in understanding the insights related to plant health based on the data collected. This, in turn, enables them to take preventive steps for the optimum growth of the produce, thereby increasing the momentum of PV. For instance, sensors and drones. Moreover, the utilization of innovative PV technologies, such as VitiCanopy, for monitoring the growth and health of the vineyard is creating lucrative growth opportunities for grape producers. Looking forward, the market value is projected to reach USD 6.1 Billion by 2033, expanding at a CAGR of 12.7% during 2025-2033.

Market Summary:

Based on the component, the market has been divided into hardware, software, and services.
On the basis of technology, the market has been segmented into guidance systems, remote sensing, and variable rate technology.
Based on the application, the market has been categorized into yield monitoring, field mapping, crop scouting, weather tracking and forecasting, irrigation management, inventory management, and others.
Region-wise, the market has been classified into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
The competitive landscape of the market has also been analyzed, with some of the key players being Aha Viticulture, BLADESCAPE Airborne Services GmbH, Deep Planet, eVineyard, Fruition Sciences, Netsens s.r.l., TerraNIS, Terraview Pte. Ltd., and Vineview.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Component, Technology, Application, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Aha Viticulture, BLADESCAPE Airborne Services GmbH, Deep Planet, eVineyard, Fruition Sciences, Netsens s.r.l., TerraNIS, Terraview Pte. Ltd. and Vineview
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Precision Viticulture Market to Grow at 12.7% During 2025-2033, Propelled by the Rising Awareness About Modern Practices

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