Global Personal Care Electrical Appliances Market to Grow at 4.8% During 2025-2033, Strengthened by Increasing Focus on Personal Grooming

January 16, 2025 | Electronics and Semiconductors

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According to the latest report by IMARC Group, titled “Personal Care Electrical Appliances Market Report by Product (Hair Care Appliances, Hair Removal Appliances, Oral Care Appliances, and Others), Type (Electric, Battery Operated), Distribution Channel (Online, Offline), and Region 2025-2033,” the global personal care electrical appliances market reached a value of USD 24.0 Billion in 2024. Personal care electrical appliances comprise plaque removers, electric toothbrushes, shavers, epilators, hair straighteners, trimmers, and dryers. These appliances assist in maintaining oral and hair care and personal hygiene of the users. They are widely available in compact, portable and travel-friendly variants that are electrically or battery operated. At present, they are gaining popularity over the conventionally used non-electric product variants, as they enhance the convenience and are cost-effective.

Global Personal Care Electrical Appliances Market Trends:

The burgeoning electronics industry represents one of the primary factors positively influencing the sales of personal care electrical appliances across the globe. Apart from this, rapid urbanization, changing lifestyles and increasing focus towards maintaining personal health and hygiene are also contributing to the market growth. Furthermore, product innovations, such as the introduction of heat- and chemical-free variants that prevent the hair and skin from damaging, are influencing the demand positively. The key manufacturers are developing budget-friendly styling and body care products that can be utilized by all age-groups. This, in confluence with the aggressive promotional activities undertaken by these manufacturers for expanding their consumer base, is acting as another growth-inducing factor. Looking forward, the market value is projected to reach USD 36.7 Billion by 2033, expanding at a CAGR of 4.8% during 2025-2033.

Market Summary:

Based on the product, the market has been classified into hair care appliances (hair dryer, hair straightener and hair styler); hair removal appliances (trimmer, power shaver and epilator); oral care appliances (powered toothbrush and oral irrigator); and others. At present, hair care appliances hold the largest market share.
On the basis of the type, battery-operated appliances dominate the market.
Based on the distribution channel, the market has been categorized into online and offline segments. Online distribution channels currently account for the majority of the total market share.
Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. Amongst these, North America enjoys the leading position in the market.
The competitive landscape of the market has been examined, with some of the key players being Colgate-Palmolive Company, Conair Corporation, Helen of Troy Limited, Homedics USA LLC (FKA Distributing Co. LLC), Johnson & Johnson Services, Inc., Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, ShangHai POVOS Electric Works Co., Ltd., Shiseido Company Limited and Procter and Gamble Company.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product, Type, Distribution Channel, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Colgate-Palmolive Company, Conair Corporation, Helen of Troy Limited, Homedics USA LLC (FKA Distributing Co. LLC), Johnson & Johnson, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shanghai POVOS Electric Works Co. Ltd., Shiseido Company Limited and The Procter & Gamble Company
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Personal Care Electrical Appliances Market to Grow at 4.8% During 2025-2033, Strengthened by Increasing Focus on Personal Grooming

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