Global Online Beauty and Personal Care Products Market to Reach USD 141.4 Billion by 2033, Impelled by Penetration of High-Speed Internet

December 27, 2024 | Retail

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According to the latest report by IMARC Group, titled "Online Beauty and Personal Care Products Market Report by Product (Personal Care Products, Cosmetics/Makeup Products), Ingredient (Synthetic, Natural and Organic), End-User (Male, Female), Pricing (Mass Products, Premium Products), and Region 2025-2033," the global online beauty and personal care products market reached a value of USD 64.7 Billion in 2024. Beauty and personal care products are widely used to improve the health and appearance of nails, skin and hair. They aid in enhancing the physical appearance while maintaining the personal hygiene of individuals to boost their self-esteem. Due to the availability of a wide range of products and the enhanced convenience offered by online retail portals, there has been a considerable rise in the preference for online purchasing of beauty and personal care products across the globe. Along with this, improved security features offered by these portals during online payments, along with their efficient shipping and return policies, are providing a boost to the market growth.

Global Online Beauty and Personal Care Products Market Trends:

The global market is primarily driven by the penetration of high-speed internet connectivity. Coupled with the increasing adoption of smartphones among the masses and the rising popularity of social media platforms, this is creating a positive outlook for the market. Moreover, continuous improvements in the e-commerce sector are creating a positive outlook for the market. Additionally, the escalating preference for maintaining an aesthetic appearance among the masses is positively influencing the market growth. This is supported by the shifting lifestyle preferences and inflating disposable income levels of individuals. Furthermore, increasing investments by leading players in developing robust marketing strategies and celebrity endorsements are providing an impetus to the market growth. Other factors, including diversified product offerings, the growing preference for natural and organic cosmetic products, the widespread popularity of Korean skincare and extensive research and development (R&D) activities conducted in the field of cosmetics and dermatology, are further contributing to the market growth. On account of the aforementioned factors, the market is anticipated to reach a value of USD 141.4 Billion by 2033, expanding at a CAGR of 8.63% during 2025-2033.

Market Summary:

On the basis of the product, the market has been segregated into personal care products (hair care products, skin care products, bath and shower products, oral care products, men's grooming products, deodorants and antiperspirants, and others) and cosmetics/makeup products (facial cosmetics, eye cosmetics, lip and nail makeup products, hair styling and coloring products, and others).
Based on the ingredient, the market has been segmented into synthetic, and natural & organic.
On the basis of the end-user, the market has been bifurcated into male and female.
Based on the pricing, the market has been categorized into mass and premium products.
On the basis of the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of the key players include Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L'Oréal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.) and The Estée Lauder Companies Inc.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product, Ingredient, End-User, Pricing, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L'Oréal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.) and The Estée Lauder Companies Inc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Online Beauty and Personal Care Products Market to Reach USD 141.4 Billion by 2033, Impelled by Penetration of High-Speed Internet

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