Global Licensed Sports Merchandise Market to Grow at 3.2% During 2025-2033, Catalyzed by Growing Popularity of Sports Leagues

November 14, 2024 | Retail

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The latest IMARC Group report, titled “Licensed Sports Merchandise Market Report by Product Type (Apparel and Footwear, Accessories and Gifts, Toys and Games, and Others), Distribution Channel (Online Stores, Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, and Others), Price Range (Premium, Economic), End-User (Men, Women, Children), and Region 2025-2033,” finds that the global licensed sports merchandise market reached a value of USD 33.5 Billion in 2024. Licensed sports merchandise refers to apparel and other items relating to sports clubs or athletes, produced and sold in retail by licensed producers of sports goods or retailers to promote their brands. Licensed corporations pay a certain amount of royalty to sports entities for products distributed under a license using proprietary logos and other branding assets. In recent years, licensed sports merchandise has gained traction due to a significant rise in the number of commercialized sports events and tournaments.

Global Licensed Sports Merchandise Market Trends:

The primary factor bolstering the market growth is the growing popularity of sports leagues due to the global broadcasting by sports channels and online and mobile streaming. Besides this, the rising interest of people in sporting activities has resulted in an escalated demand for sports apparel of major sports teams and sports persons with imprints of logos, names and numbers. Apart from this, the availability of exclusive merchandise apparel on online stores is further contributing to the market. E-commerce platforms have emerged as a safe and viable alternative, which offer a wide range of products and a convenient shopping experience of purchasing authentic premium-quality goods at competitive prices. Moreover, the expansion of product lines by manufacturers to meet the escalating demand for licensed sports products is bolstering the market growth. Looking forward, the market value is projected to reach USD 44.7 Billion by 2033, expanding at a CAGR of 3.2% during 2025-2033.

Market Summary:

Based on the product type, the market has been segmented into apparel and footwear, accessories and gifts, toys and games, others.
On the basis of the distribution channel, the market has been categorized into online stores, supermarkets and hypermarkets, departmental stores, specialty stores, and others.
The market has been bifurcated based on the price range into premium and economic segments.
On the basis of the end-user, the market has been classified into men, women and children.
Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, Australia, South Korea, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
The competitive landscape of the market has been examined, with some of the key players being Adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc. and VF Corporation.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product Type, Distribution Channel, Price Range, End-User, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc. and VF Corporation
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Licensed Sports Merchandise Market to Grow at 3.2% During 2025-2033, Catalyzed by Growing Popularity of Sports Leagues

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