Global K-Beauty Products Market to Reach USD 31,818.4 Million by 2033, Propelled by the Growing Popularity of Social Media Platforms

November 12, 2024 | Beauty and Personal Care

The latest report by IMARC Group, titled “K-Beauty Products Market Report by Product Type (Sheet Masks, Cleansers, Moisturizers, Makeup, and Others), Distribution Channel (Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores), End User (Male, Female), and Region 2025-2033,” finds that the global K-beauty products market size reached USD 14,689.5 Million in 2024. K-Beauty, or Korean Beauty, refers to skincare and cosmetic items originating from South Korea. It offers inventive formulations, distinctive components, and a focus on achieving flawless, glowing skin. K-Beauty merchandise is recognized for its efficacy, affordability, and meticulous attention to detail. These products prioritize skin hydration, often incorporating humectants and moisturizing components to promote a plump, luminous complexion. K-Beauty brands are widely known for their advanced technology and creative product formulations. Nowadays, K-beauty products are gaining popularity due to their customizable formulas that enhance one's inherent beauty and can impart a revitalized and youthful appearance.

Global K-Beauty Products Market Trends:

The market is primarily driven by the increasing consumer demand for skincare products that address several skin concerns. K-beauty products are known for their ingenious formulations and specialized treatments, addressing various skin types and issues. Moreover, the growing awareness regarding the comprehensive skincare regimen profoundly impacts individuals, thus representing another major growth-inducing factor. Along with this, the multi-step approach, including cleansing, toning, moisturizing, and targeted treatments, is becoming a mainstream trend, propelling the market growth. Apart from this, utilizing natural ingredients, such as botanical extracts, fermented components, and herbal remedies, aligns with the increasing consumer preference for clean and organic beauty products, which is also augmenting market growth. In line with this, the growing influence of social media and digital platforms is increasing the demand for K-beauty products. For instance, the emergence of beauty influencers, blogs, and online communities creates a platform for sharing and endorsing K-beauty trends and products. In addition, social media platforms, including Instagram and YouTube, evolved into hubs for showcasing K-beauty routines, product evaluations, and tutorials, fostering a global community of K-beauty enthusiasts, thus influencing market growth. Furthermore, the inclination toward South Korean pop culture, including K-pop and Korean dramas, is influencing beauty trends, with consumers admiring the flawless skin of Korean celebrities and seeking to replicate their skincare routines, thus creating a positive market outlook. Looking forward, IMARC Group expects the market value to reach USD 31,818.4 Million by 2033, exhibiting a CAGR of 8.97% during the forecast period (2025-2033).

Market Summary:

Based on the product type, the market has been categorized into sheet masks, cleansers, moisturizers, makeup, and others. At present, sheet masks account for the largest market share.
On the basis of the distribution channel, the market has been divided into online retail, supermarket/hypermarket, and specialty/mono-brand. Currently, specialty/mono-brand represents the leading market segment.
Based on the end user, the market has been bifurcated into male and female. Nowadays, females exhibit a clear dominance in the market.
Region-wise, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) holds the leading position in the market. Other major regions include North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
The competitive landscape of the industry has also been examined in the report, with some of the key players being Able C & C Ltd., Adwin Korea Corporation, Amorepacific Corporation, CLIO COSMETICS Co. Ltd., Cosrx Inc., LG H&H Co. Ltd. (LG Coproration), The Crème Shop Inc., The Face Shop Inc., and Tonymoly Co. Ltd.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Product Type Distribution Channel End User Region
Product Types Covered	Sheet Masks, Cleansers, Moisturizers, Makeup, Others
Distribution Channels Covered	Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores
End Users Covered	Male, Female
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Able C & C Ltd., Adwin Korea Corporation, Amorepacific Corporation, CLIO COSMETICS Co. Ltd., Cosrx Inc., LG H&H Co. Ltd. (LG Coproration), The Crème Shop Inc., The Face Shop Inc., Tonymoly Co. Ltd., etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global K-Beauty Products Market to Reach USD 31,818.4 Million by 2033, Propelled by the Growing Popularity of Social Media Platforms

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