According to the latest report by IMARC Group, titled "Internet of Things (IoT) in Retail Market Report by Solution (Hardware, Software), Service (Professional Services, Managed Services), Technology (Near Field Communication, Bluetooth Low Energy, ZigBee, and Others), Platform (Device Management, Application Management, Connectivity Management), Application (Operations Management, Asset Management, Customer Experience Management, Advertising and Marketing), and Region 2025-2033," the global internet of things (IoT) in retail market reached a value of USD 67.9 Billion in 2024. The Internet of Things (IoT) in retail helps brands track products throughout the supply chain. It provides retailers the necessary visibility to monitor product movement, track location, and predict a precise delivery time. It empowers a vast array of solutions that enhance the efficiency of business operations in retail. It allows store managers to find innovative ways to establish a connection with their customers, improve the process of product maintenance, create a short and direct customer journey, and build a long-lasting bond with first-time shoppers. The implementation of the internet of things for retail management as well as a part of warehouse technology results in decreasing shrinkage and navigating the inventory easily while supporting multiple advantages of warehouse automation.
Global Internet of Things (IoT) in Retail Market Trends:
The global market is majorly driven by the increasing inclusion of digital and in-store operations in the retail sector. In line with this, rapid technological advancements, including digital signage, on-shelf displays, beacons, and price tickers, are offering lucrative opportunities for market expansion. Furthermore, the rising integration of Artificial Intelligence (AI) and Augmented Reality (AR) in retail stores are creating a positive outlook for the market. Apart from this, the extensive research and development capabilities of leading players are significantly contributing to the market. Moreover, the growing adoption of real-time systems and location-based services is positively influencing market growth across the globe. Besides, the convergence of advanced technologies, such as cloud, analytics, mobility, and big data, and the declining sensor prices are catalyzing the demand for the internet of things in the retail industry. Additionally, the widespread use of radio-frequency identification (RFID) for store asset tracking is propelling the market. Other factors, including rapid automation in the retail sector, the augmenting demand for smart payment solutions, and the growing customer demand for a seamless shopping experience, are providing a boost to the market. On account of the factors above, the market is anticipated to reach a value of USD 246.4 Billion by 2033, exhibiting a CAGR of 15.41% during 2025-2033.
Market Summary:
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