According to the latest report by IMARC Group, titled “Humectants Market Report by Source (Synthetic, Natural), Type (Sugar Alcohol, Alpha Hydroxy Acid and Polysaccharides, Glycols, and Others), Application (Food and Beverages, Oral and Personal Care, Pharmaceuticals, Animal Feed, and Others), and Region 2025-2033,” finds that the global humectants market reached a value of USD 30.3 Billion in 2024. Humectants are moisturizing agents that consist of hygroscopic ingredients of hydrophilic groups, such as hydroxyl groups, amines and carboxyl groups, and esters. Humectants draw water molecules out of their environment that help rehydrate the surface of the skin. In addition, humectants encourage the shedding of dead cells by breaking down the proteins that keep them together. As a result, they make the skin appear and feel soft, supple, hydrated and less flaky. They also control moisture changes caused by humidity fluctuations during the processing, transit and storage of various products.
Global Humectants Market Trends:
The market is primarily driven by increasing application of humectants in various industries. For instance, humectants are widely utilized in soaps, shampoos, and conditioners as they assist in moisturization, exfoliation, solvency to dissolve actives and improve the stability of oil in water emulsions. On the other hand, they are used in drug development to regulate the water content in pharmaceutical products. Besides this, humectants are extensively used in water-soluble paints as they help in enhancing stability, maintaining texture, reducing microbial activity and prolonging the shelf life of products. Furthermore, the rising spending capacity of individuals and the consumption of bakery and confectionery products on account of rapid urbanization are also fueling the market growth. Moreover, key manufacturers are developing effective humectants for resin-free pigment concentrates that do not produce volatile organic compounds (VOCs) and provide low influence on paste properties, thereby positively influencing the market growth. Looking forward, the market value is projected to reach USD 51.5 Billion by 2033, expanding at a CAGR of 5.77% during 2025-2033.
Market Summary:
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Source, Type, Application, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Archer Daniels Midland Company, Ashland Global Holdings Inc., Barentz, BASF SE, Brenntag SE, Cargill Incorporated, Corbion N.V., DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Roquette Frères, The Lubrizol Corporation (Berkshire Hathaway Inc.) and Vantage Specialty Chemicals Inc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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