Global Eye Makeup Market to Reach USD 26.9 Billion by 2033, Impelled by Easy Availability of Diversified Product Range

December 27, 2024 | Retail

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According to the latest report by IMARC Group, titled "Eye Makeup Market Report by Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eyebrow Gel, and Others), Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), Pricing (Low to Medium Price, Premium Price), Source (Chemical, Natural, Organic, Halal, and Others), and Region 2025-2033," the global eye makeup market reached a value of USD 18.2 Billion in 2024. Eye makeup involves the usage of certain products in order to accentuate the appearance of the eyes. Usually available in multiple sizes and colors, they are formulated with fragrances, base fillers, preservatives, thickeners and emulsifiers. Some of the commonly used eye makeup products include eyeliner, kohl, mascara and eye shadow. Due to the easy availability of a wide variety of eye makeup products via the online and offline organized retail channels, there has been a considerable rise in their adoption among the masses.

Global Eye Makeup Market Trends:

The global market is primarily driven by the increasing preference for maintaining an aesthetic appearance among the masses. Coupled with the inflating disposable income levels of individuals and their shifting lifestyle preferences, this is providing a boost to the sales of eye makeup products across the globe. The market growth is also supported by the penetration of high-speed internet and the rising popularity of social media. Additionally, increasing investments by leading players for launching natural and organic eye makeup products are anticipated to favorably impact the market growth. Besides this, extensive research and development (R&D) activities conducted by manufacturers to introduce cruelty-free products with long-lasting formulations are further driving the market growth. Moreover, continuous improvements in the e-commerce sector, rapid automation in the production processes and the widespread popularity of premium eye makeup products are also contributing to the market growth. On account of the aforementioned factors, the market is anticipated to reach a value of USD 26.9 Billion by 2033, expanding at a CAGR of 4.23% during 2025-2033.

Market Summary:

On the basis of the product type, the market has been segregated into mascara, eye shadow, eyeliner, eye pencil, eyebrow gel and others.
Based on the distribution channel, the market has been segmented into hypermarkets and supermarkets, specialty stores, convenience stores, online stores and others.
On the basis of the pricing, the market has been bifurcated into low to medium and premium prices.
Based on the source, the market has been categorized into chemical, natural, organic, halal and others.
On the basis of the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of the key players include Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmé Cosmetics (Hindustan Unilever), L'Oréal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estée Lauder Inc. and Procter & Gamble.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product Type, Distribution Channel, Pricing, Source, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmé Cosmetics (Hindustan Unilever), L'Oréal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estée Lauder Inc. and Procter & Gamble
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Eye Makeup Market to Reach USD 26.9 Billion by 2033, Impelled by Easy Availability of Diversified Product Range

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