Global Energy Drinks Market to Reach USD 80.8 Billion by 2033, Fostered by Increasing Adoption of Fitness Activities

December 27, 2024 | Food & Beverages

The latest report by IMARC Group, titled “Energy Drinks Market Report by Type (Alcoholic, Non-Alcoholic), End User (Kids, Adults, Teenagers), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), and Region 2025-2033,” finds that the global energy drinks market size reached USD 48.1 Billion in 2024. Energy drinks consist of carbonated drinks, sports drinks, beverage concentrates, vegetable and fruit juices, and ready-to-drink beverages. They are one of the most popular dietary supplements produced using stimulants, including sugar, caffeine, taurine, guarana, ginseng, vitamins, Yohimbe, bitter orange, carnitine, and glucuronolactone. In recent years, energy drinks have gained momentum as they aid in increasing energy and enhancing mental alertness and physical performance.

Global Energy Drinks Market Trends:

One of the primary factors driving the market is the growing health consciousness among the masses. In addition, individuals adopting fitness activities are becoming inclined toward energy drinks as they promote faster recovery after a workout. Furthermore, the rising prevalence of lifestyle diseases and the easy availability of ready-to-drink beverages vis online platforms are propelling the market growth. Besides this, the market players are constantly launching new variants made using natural, plant-based ingredients. For instance, they are introducing energy drinks in exotic flavors to expand their product portfolio. Moreover, the extensive investment in promotional campaigns, such as celebrity endorsements, through social media platforms to expand their existing consumer base represents another major growth-inducing factor. Looking forward, the market value is projected to reach USD 80.8 Billion by 2033, exhibiting a CAGR of 5.64% during (2025-2033).

Market Summary:

  • On the basis of the type, the market has been bifurcated into alcoholic and non-alcoholic drinks.
  • Based on the end-user, the market has been segmented into kids, adults, and teenagers.
  • The market has been categorized on the basis of the distribution channel into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others.
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape has also been analyzed, with some of the key players being Amway Corporation, Arizona Beverage Company, Campbell Soup Company, Bundled, LLC, Metta Beverage Inc., Monster Beverage Corporation, National Beverage Corp., Pepsi Bottling Group Inc., Red Bull GmbH, Suntory Holdings Limited, and Taisho Pharmaceutical Co. Ltd.


Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Type, End User, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amway Corporation, Arizona Beverage Company, Campbell Soup Company, Bundled, LLC, Metta Beverage Inc., Monster Beverage Corporation, National Beverage Corp., Pepsi Bottling Group, Inc., Red Bull GmbH, Suntory Holdings Limited, and Taisho Pharmaceutical Co. Ltd.
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Global Energy Drinks Market to Reach USD 80.8 Billion by 2033, Fostered by Increasing Adoption of Fitness Activities
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