The global generic drugs market size was valued at USD 389.0 Billion in 2024, and it is expected to reach USD 674.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.66% from 2025 to 2033.
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As per the data published on the website of the IMARC Group, the global chronic disease management market size reached USD 6.5 Billion in 2024. Affordable generic medication is in demand due to the increasing number of chronic illnesses like diabetes, hypertension, and arthritis, which require long term medication. Generic medicines are comparatively inexpensive than branded medicines and help patients manage their chronic illnesses without spending a fortune. Hence, generic drugs are becoming the preference of patients, professionals, and insurance companies. Also, worldwide health organizations are promoting the use of generic drugs to reduce healthcare costs. In various countries, governments are enforcing that there should be sections for generic drugs in the formulary drugs and these are marketed as cheaper substitutes for branded high-cost drugs. The concerns of the public towards health and wellness, and the more positive attitude towards medicines are mutually complementing the role of generics, in solving global healthcare problems.
The data published on the website of the IMARC Group shows that the global health insurance market size reached USD 1,949.8 Billion in 2024. Many health insurance companies would prefer the generic drugs option as they are cheaper and can help cut down the overall health care costs. These covers enable the patients to use geriatric options that are most of the time offered at no extra costs resulting in increasing sales of generics in the market. The growing population with health insurances, particularly in the emerging markets, serves to reinforce the market expansion. Health insurance coverage ensures that generics are readily accessible, offering patients a cost-effective solution for managing their medical needs, thereby offering lucrative growth opportunities to industry investors.
The market research report has also provided a comprehensive analysis of all the major markets, which include United States, China, Brazil, Germany, France, India, United Kingdom, Japan, Canada, Italy, and others. According to the report, United States accounts for the largest market share due to its large number of health insurance providers, prescription drug utilization, and cost-efficiency of generics in managing healthcare expenses.
With great healthcare system, high drug consumption, and elevated demand for affordable drugs, United States is the leading country in the global generic drugs market. There is a large dependency on generic medicines in the country for the role of pharmaceutical price control. The US food and drug administration (FDA) has an accelerated process of generic drugs approval allowing swifter market entry. Long term use of generic drugs is being influenced by the increasing older population and the rising number of chronic diseases. The increasing demand of the generic drugs, supplemented by the patent expiries of the blockbuster drugs, augurs well for the generics market which is quite competitive as patients, healthcare providers, and insurers are switching to these cheaper substitutes for branded drugs, which is further pushing the market growth forward. The IMARC Group’s report shows that the US generic drug market size is expected to reach US$ 124.3 Billion by 2032.
Due to the large population, rising chronic disease burden, and accessible and affordable healthcare, China is emerging as a growing generic drugs market. The Government of China is encouraging the use of generic drugs to lower overall healthcare costs driven by the rising demand for medications in the rural areas, where income levels are low. Additionally, the growing aging population and higher incidences of lifestyle-related diseases like hypertension and diabetes are also contributing to this growth.
The development of the market for generic drugs in Brazil is complemented by the growing infrastructure in healthcare and reforming government policies which work towards increased accessibility to low-cost medicines. The government of Brazil is enabling the broad usage of generic medicines as a means of restraining the increasing expenditure on pharmaceuticals within its Brazilian unified health system (SUS) program. Further expansion of the market is also sustained by the increasing incidence of chronic ailments requiring prolonged therapy.
Germany's growing generic drug market is attributed to a robust healthcare system, rising chronic diseases, and an increasing elderly demographic. There is a dual emphasis in German healthcare, on the one hand it has a cytotoxin-based statutory health insurance and on the other hand, generic drugs are encouraged. Branded medicines bear a price premium, and the country has instituted measures to substitute them with generics. Besides this, Germany has a quick approval process for generic drugs, allowing them to enter markets rapidly and fostering competition over low price medications.
In France, the market of generic drugs is steadily growing as the country has a developed healthcare system, coupled with a national effort to cut expenditure on healthcare. The French Government is encouraging the use of generic drugs by introducing mandatory generic substitution and encouraging pharmacists to dispense generic medicines which goes a long way in supporting the growth of the market. The demand for generic drugs in the country is further propelled by the increasing elderly population and higher cases of chronic diseases, such as diabetes and cardiovascular diseases.
India is a leading generic drugs market due to its growing population and rising drugs exports. It has an established generic pharmaceutical industry, taking advantage of lowest cost of manufacturing and skilled human resources making India a hub of low-cost generics, which are exported around the world. The Government of India is promoting the use of generic drugs with programs, such as the Pradhan Mantri Jan Arogya Yojana (PMJAY) for universal health coverage, is driving the domestic demand for generics.
Policies advocating the use of generics rather than branded drugs are being introduced by the national health service (NHS) in the United Kingdom. As these are administered by the regularity body of the UK, known as the healthcare products regulatory agency (MHRA), the generics are subjected to level of safety and efficacy as any branded drugs. The increasing aging population as well as the persistent growth of chronic diseases, such as hypertension, diabetes, and arthritis, is leading to the need of low cost and effective medicine for long run which provides positive outlook for the market. As healthcare costs keep rising, generics will remain a viable tool for the sustainability of NHS.
Governing agencies in Japan are implementing measures to reduce the cost of healthcare services, including extended use of generics through the promotion of prescriptions and reimbursements. Japan’s aging demographic is resulting into increasing cases of chronic diseases, creating a significant demand for affordable, long-term medications. The local regulatory environment is facilitating entry of generics into the market that are subjected to rigorous quality and safety standards.
The Canadian generic drugs market is gradually expanding due to the growing universal health coverage, which promotes the use of generics for reducing the overall cost of pharmaceuticals. Canada is shifting to generic drugs for chronic diseases, such as high blood pressure or diabetes, as they are much affordable alternative to their branded counterparts. Governing polices, such as price controls on drugs, incentives to general practitioners and pharmacies for prescribing generics, are significantly contributing to the expanding market share.
The market for generic drugs in Italy is driven by a combination of governing polices promoting cost-effective medications and a higher demand for affordable treatment in both public and private health care sectors. The Government of Italy is introducing various initiatives, including promoting the use of generics through price cuts on patented medicines and offering incentives to pharmacists for dispensing generic drugs.
Some of the leading generic drugs market companies include Teva Pharmaceuticals Industries Ltd., Mylan N.V., Novartis AG, Pfizer Inc., Sun Pharmaceutical Industries Ltd., Fresenius SE & Co., Lupin Limited, Endo Pharmaceuticals Inc., Aurobindo Pharma Limited, Aspen Pharmacare Holdings Limited, among many others. In November 2024, Lupin launched Bumetanide injection USP in the United States, a generic drug equivalent to Bumex, providing an affordable treatment option for edema with significant market potential in the generics sector.
Report Features | Details |
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Market Size in 2024 | USD 389.0 Billion |
Market Forecast in 2033 | USD 674.9 Billion |
Market Growth Rate 2025-2033 | 5.66% |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Therapy Areas Covered | Central Nervous System, Cardiovascular, Dermatology, Genitourinary/Hormonal, Respiratory, Rheumatology, Diabetes, Oncology, Others |
Drug Deliveries Covered | Oral, Injectables, Dermal/Topical, Inhalers |
Distribution Channels Covered | Retail Pharmacies, Hospital Pharmacies |
Countries Covered | United States, China, Brazil, Germany, France, India, United Kingdom, Japan, Canada, Italy, Others |
Companies Covered | Teva Pharmaceuticals Industries Ltd., Mylan N.V., Novartis AG, Pfizer Inc., Sun Pharmaceutical Industries Ltd., Fresenius SE & Co., Lupin Limited, Endo Pharmaceuticals Inc., Aurobindo Pharma Limited, Aspen Pharmacare Holdings Limited, etc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |