Global Fish Sauce Market Expected to Reach USD 21.5 Billion by 2033 - IMARC Group

Global Fish Sauce Market Statistics, Outlook and Regional Analysis 2025-2033

The global fish sauce market size was valued at USD 16.92 Billion in 2024, and it is expected to reach USD 21.5 Billion by 2033, exhibiting a growth rate (CAGR) of 2.7% from 2025 to 2033.

Fish sauce is a potential source of vital nutrients and minerals derived from fish and fish organs and enhanced by fermentation during its production. These nutrients have been linked to a variety of health advantages, including improved sleep, digestive and metabolic health, lower blood cholesterol, and improved brain and cardiac function. The increased demand for fish sauce, owing to the increasing prevalence of dietary nutrient deficit among a broad segment of the global population, is positively driving market growth. For instance, according to the World Health Organization (WHO), over two billion individuals, or 30% of the global population, suffer from micronutrient deficiencies. Apart from this, the rising demand for gluten-free fish sauces due to increased cases of gluten sensitivity among individuals is providing a positive market outlook. Brands are capitalizing on user demands to keep up with changing trends and maintain their market position.

Moreover, various manufacturers are expanding their product portfolios to offer a wider range of flavors and variants to cater to diverse consumer tastes and preferences. These include premium items manufactured with high-quality ingredients, organic options aimed at environmentally concerned consumers, and artisanal variants that highlight traditional fermenting methods. These improvements not only appeal to niche markets, but also raise the profile of fish sauce as a gourmet component. Companies are also experimenting with novel flavor infusions, such as herbs and spices, to extend their gastronomic appeal. These efforts ensure that fish sauce remains relevant across a wide range of customer demographics. For example, in April 2024, the responsibly sourced chilled fish brand Fish Said Fred introduced two new SKUs to its oven-ready lineup, namely Thai Green Cod Curry and Tuna Katsu Curry. Besides this, the emerging preferences for cross-continental cuisines such as Thai, Korean, and Chinese are escalating the market growth. Fish sauce is commonly consumed in Southeast Asian countries and is now appreciated by people of all cultures around the world. Furthermore, fish sauce industry statistics show that the expanding number of Thai, Chinese, Japanese, and Korean restaurants around the world is helping to increase fish sauce use. Moreover, according to the Ministry of Agriculture, Food and Rural Affairs, Korea, the government will expand Korean food's global appeal by nurturing 100 Michelin-starred Korean restaurants worldwide by 2027 and increasing the global market value of Korean food to USD 227 Billion. 

Global Fish Sauce Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific accounted for the largest fish sauce market share on account of the rising export of fish sauce and well-established production practices, including artisanal and large-scale manufacturing, ensuring a steady supply of high-quality products.

North America Fish Sauce Market Trends:

The growing popularity of Asian cuisines has increased fish sauce consumption in North America. Consumers seek authentic flavors, incorporating fish sauce into diverse dishes. For example, the rise of Vietnamese restaurants in cities like New York and Los Angeles has familiarized consumers with fish sauce, leading to its adoption in home cooking.

Europe Fish Sauce Market Trends:

In Europe, there's a rising demand for premium and artisanal fish sauces. Consumers favor high-quality, traditionally fermented products, often sourced from Southeast Asia. Gourmet retailers in countries like France and Germany stock niche brands, catering to culinary enthusiasts seeking authentic ingredients for Asian and fusion cuisines, further propelling the market growth.

Asia-Pacific Fish Sauce Market Trends:

The Asia-Pacific region dominates the fish sauce market, driven by its integral role in local cuisines. Countries like Vietnam and Thailand are leading producers and consumers. Vietnam, for instance, produces approximately 420 million liters of fish sauce annually, exporting to over 60 countries, reflecting its global demand.

Latin America Fish Sauce Market Trends:

The Latin American fish sauce market is growing due to the increasing popularity of Asian cuisines in countries like Mexico, Brazil, and Argentina, where Thai and Vietnamese dishes are gaining traction. Restaurants in urban centers like São Paulo and Mexico City incorporate fish sauce into their global menus to meet rising consumer demand for authentic flavors.

Middle East and Africa Fish Sauce Market Trends:

The Middle East and Africa is experiencing a gradual introduction of fish sauce, primarily through the expansion of Asian restaurants and expatriate communities. In South Africa, the growing popularity of Thai and Vietnamese eateries has introduced fish sauce to local palates, slowly integrating it into mainstream cooking.

Top Companies Leading in the Fish Sauce Industry

Some of the leading fish sauce market companies include Halcyon Proteins Pty Ltd., Masan Group, Pichai Fish Sauce Co. Ltd., Rayong Fish Sauce Industry Co. Ltd., Red Boat Fish Sauce, Rungroj Fish Sauce Co. Ltd., Teo Tak Seng Fish Sauce Factory Co. Ltd., Thai Fishsauce Factory (Squid Brand) Co. Ltd., Thaipreeda Group, and Unilever plc, among many others. For instance, in August 2024, Red Boat Fish Sauce launched a new Napa Valley Cabernet Sauvignon. The initial release of Đổi Dá is a limited production 2022 Napa Valley Cabernet Sauvignon, crafted from Oakville and Rutherford fruit and retails for US$125 per bottle.

Global Fish Sauce Market Segmentation Coverage

• On the basis of the type, the market has been bifurcated into Korean fish sauce, Japanese fish sauce, Southeast Asian fish sauce, western fish sauce, and others, wherein southeast Asian fish sauce represents the most preferred segment, owing to its rich umami flavor, traditional fermentation methods, and widespread usage in diverse culinary applications.
• Based on the composition, the market is categorized into basic and premium, amongst which basic segment dominates the market. Basic fish sauces are popular among budget-conscious consumers and commercial food service providers.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market. These outlets provide a centralized shopping experience, enabling buyers to access a wide range of fish sauce brands and variants under one roof.
• Based on the industry vertical, the market is bifurcated into food and beverages, household, hotels and restaurants, and others, wherein food and beverages dominate the market driven by its essential role as a flavor enhancer in culinary applications. This segment encompasses a wide array of uses, ranging from packaged food products to RTE meals, benefiting from the growing demand for authentic and savory flavors.