Global Electric Rice Cooker Market Expected to Reach USD 6.8 Billion by 2033 - IMARC Group

Global Electric Rice Cooker Market Statistics, Outlook and Regional Analysis 2025-2033

The global electric rice cooker market size was valued at USD 4.4 Billion in 2024, and it is expected to reach USD 6.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.1% from 2025 to 2033.

The rising preference for electric rice cookers can be attributed to their ability to simplify and accelerate cooking tasks. Unlike traditional cooking methods that require constant attention and precise timing, electric rice cookers automate the process, freeing users from the kitchen while ensuring perfectly cooked rice every time. Equipped with features like one-touch operation, delay timers, and automatic shut-off, these appliances are designed to cater to modern households where time management is critical. Advanced models offer multi-programmable settings, allowing users to cook various types of rice with optimal texture and flavor. Some models even include keep-warm functions, ensuring that rice remains fresh and ready to serve hours after cooking. These conveniences resonate particularly well with urban families and professionals seeking to balance demanding schedules. Additionally, compact designs with easy-to-clean components make electric rice cookers an ideal choice for small kitchens and busy households.

The shift toward healthier eating habits has significantly contributed to the growing demand for electric rice cookers. According to a latest report, 3 out of 5 American (59%) say they began cooking at home. As consumers prioritize home-cooked meals over processed foods, these appliances provide a convenient solution for preparing nutrient-rich dishes with minimal effort. Electric rice cookers enable users to cook rice and other grains such as quinoa, millet, and barley, aligning with various dietary needs, including gluten-free and low-carb diets. Some advanced models even offer steaming functions, allowing users to cook vegetables, fish, or poultry simultaneously, promoting balanced meals. Additionally, precise temperature and moisture control help retain the nutritional value of the ingredients, appealing to health-conscious individuals. The inclusion of programmable options also caters to dietary preferences by allowing slow cooking or steaming, ensuring versatility in meal preparation. With growing awareness about the benefits of whole grains and freshly prepared foods, electric rice cookers have become an essential appliance in kitchens aiming for healthier lifestyles. This trend is particularly prominent in urban areas, where busy individuals rely on efficient tools to maintain balanced diets, driving the market's expansion.

Global Electric Rice Cooker Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share on account of its cultural reliance on rice as a staple food and rapid urbanization.

Asia Pacific Electric Rice Cooker Market Trends:

The Asia Pacific region leads the electric rice cooker market, driven by its cultural reliance on rice as a staple food and the growing adoption of modern cooking appliances. Urbanization and rising disposable incomes have accelerated the demand for convenient, time-saving kitchen gadgets, especially in countries like China, Japan, and India. Technological advancements, such as multifunctional cookers and smart connectivity, also appeal to tech-savvy consumers. Additionally, government initiatives promoting energy-efficient appliances further boost market growth. The increasing popularity of compact, affordable models among younger populations and small households solidifies the region's dominance in the global market.

North America Electric Rice Cooker Market Trends:

The electric rice cooker market in North America is propelled by a growing preference for healthy, home-cooked meals and the rising popularity of Asian cuisines. Consumers are drawn to the convenience and versatility of rice cookers, which can prepare various grains and steamed dishes. The integration of smart technologies, such as app-controlled operations, aligns with the broader adoption of smart home devices.

Europe Electric Rice Cooker Market Trends:

Europe’s market for electric rice cookers is growing as consumers increasingly explore diverse cuisines, including rice-based dishes from Asia and the Mediterranean. The demand for compact, multifunctional appliances suits urban lifestyles and smaller kitchens in European homes. Rising health awareness drives the use of rice cookers to prepare whole grains and balanced meals efficiently. Energy-efficient models that align with Europe’s sustainability goals are particularly appealing.

Latin America Electric Rice Cooker Market Trends:

In Latin America, the electric rice cooker market is expanding due to changing lifestyles and growing awareness of the convenience offered by modern cooking appliances. Urbanization and increasing disposable incomes are driving the demand for time-saving gadgets. The popularity of rice as a dietary staple in the region supports the consistent demand for rice cookers. Manufacturers are introducing affordable and energy-efficient models to cater to price-sensitive consumers.

Middle East and Africa Electric Rice Cooker Market Trends:

The Middle East and Africa region is witnessing steady growth in the electric rice cooker market, driven by increasing urbanization and the influence of international cooking trends. Rice is a dietary staple in many Middle Eastern and African cuisines, creating a natural demand for efficient rice preparation tools. Growing disposable incomes and the availability of affordable models are encouraging adoption among middle-class households. Expanding retail networks and e-commerce platforms are making electric rice cookers more accessible.

Top Companies Leading in the Electric Rice Cooker Industry

Some of the leading electric rice cooker market companies include AB Electrolux, Bajaj Electricals Ltd., Breville Group Limited, Groupe SEB, Koninklijke Philips N.V., Newell Brands, Panasonic Corporation, Tiger Corporation, Toshiba Corporation, TTK Prestige Ltd., Wonderchef Home Appliances Pvt. Ltd., and Zojirushi Corporation, among many others.

In August 2024, Toshiba launched its latest innovation, the Dew Series. This series features the world’s first rice cooker equipped with advanced Japanese-style steam replenishment technology.

Global Electric Rice Cooker Market Segmentation Coverage

• On the basis of the product, the market has been categorized into standard, multifunctional, induction, and others, wherein standard represents the leading segment. Standard electric rice cookers dominate the market due to their affordability, simplicity, and reliability. These models cater to the basic cooking needs of a wide consumer base, making them especially popular in emerging economies where cost-effectiveness is crucial. Standard rice cookers are user-friendly and versatile, allowing users to prepare a variety of rice dishes without requiring advanced features.
• Based on the capacity, the market is classified into small volume, medium volume, large volume, and extra large volume, amongst which small volume cookers dominate the market. Small-capacity electric rice cookers are widely used due the growing number of nuclear families, single-person households, and urban dwellers living in compact spaces. These cookers are ideal for preparing meals for one to two people, aligning with the needs of individuals and small families. Their compact design and portability make them highly suitable for dormitories, apartments, and on-the-go lifestyles.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, specialty stores, online stores, and others. Among these, supermarkets and hypermarkets account for the majority of the market share. Supermarkets and hypermarkets hold the largest market share due to their ability to offer a wide range of electric rice cookers under one roof. These channels provide consumers with the opportunity to physically examine products, compare features, and benefit from in-store promotions.
• Based on the end user, the market is bifurcated into household and commercial. Households dominate the electric rice cooker market due to the widespread adoption of these appliances for daily meal preparation. Their ease of use, time-saving features, and ability to prepare a variety of grains and dishes cater perfectly to the needs of busy families and individuals. With rising urbanization and smaller living spaces, compact and multifunctional models are increasingly favored. Additionally, growing health awareness encourages home-cooked meals, further driving demand.