Global Digital Video Content Market Expected to Reach USD 574.0 Billion by 2033 - IMARC Group

December 04, 2024 | Technology & Media

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Global Digital Video Content Market Statistics, Outlook and Regional Analysis 2025-2033

The global digital video content market size was valued at USD 214.0 Billion in 2024, and it is expected to reach USD 574.0 Billion by 2033, exhibiting a growth rate (CAGR) of 10.37% from 2025 to 2033.

Digital Video Content Market

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The increasing adoption of advanced technologies and innovative tools to enhance user engagement and streamline content creation is stimulating the digital video content market. In line with this, platforms and publishers are leveraging AI and immersive formats to meet the growing demand for dynamic, visually appealing content. Furthermore, the rising preference for short-form videos among younger audiences is encouraging platforms to introduce new features to boost engagement. For instance, in October 2024, Outbrain launched ‘Moments,’ an immersive vertical video format enabling publishers like Fortune and Axel Springer to transform static articles into swipeable video feeds. This launch enhances user engagement and provides advertisers with innovative opportunities to reach audiences beyond social platforms. At the same time, in November 2024, TikTok introduced Symphony Creative Studio, an AI-powered tool that allows marketers to create videos from product descriptions or URLs. By simplifying video creation and aligning with TikTok trends, this tool demonstrates the growing integration of AI in digital marketing strategies to cater to platform-specific audiences.

On the contrary, the increasing shift of audiences to ad-supported models in streaming services is positively impacting the market. Amazon Prime Video's ad-supported tier in the UK reached 68% of its 36 million users as of October 2024, highlighting a notable transformation in digital video content strategies. With BARB data revealing a 51% reach among UK audiences, Amazon Prime Video outpaced traditional broadcasters like ITVX and Channel 4, showcasing the rising acceptance of ad-supported models. Moreover, this shift reflects a broader trend where platforms are blending traditional advertising approaches with modern streaming dynamics to capture diverse audience preferences. In addition, the integration of personalized feeds and AI-driven content recommendation algorithms across platforms is expected to further propel the growth of digital video content, catering to evolving consumer expectations and expanding opportunities for advertisers.

Global Digital Video Content Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America. According to the report, North America dominates the digital video content market due to its advanced technological infrastructure, high internet consumption, and a strong culture of digital media consumption.

North America Digital Video Content Market Trends:

North America is leading the market, driven by the region's robust advertising ecosystem, coupled with significant investment in innovative tools. In September 2024, Amazon introduced an AI-powered video ad generator in North America through its sponsored brands suite, enabling retailers to convert product images into customizable video ads. This innovation, tested by Gellé Frères, highlights the region's commitment to enhancing video content accessibility, particularly for small- and mid-sized advertisers. Therefore, these developments, combined with the region's early adoption of advanced technologies like AI and increasing demand for personalized, engaging content, continue to propel North America's dominance in this sector.

Europe Digital Video Content Market Trends:

Europe focuses on regionalized content, catering to diverse linguistic and cultural audiences. In addition to this, Germany sees high demand for local productions on platforms like Netflix, blending traditional and digital viewing habits. Also, live sports streaming is a significant driver, exemplified by UEFA’s digital rights partnerships. Increasing investments in mobile-optimized videos for ads and entertainment are shaping growth in the region’s dynamic video content ecosystem.

Asia-Pacific Digital Video Content Market Trends:

Asia-Pacific is witnessing rapid growth, driven by rising mobile internet penetration in India and China. Furthermore, localized content, such as India's focus on regional language OTT platforms like Hotstar, boosts digital video consumption. On the contrary, short-form videos dominate through platforms like YouTube Shorts. The integration of e-commerce and video ads for brands like Alibaba enhances consumer engagement, cementing the region’s prominence in digital video markets.

Latin America Digital Video Content Market Trends:

In Latin America, the market thrives on mobile-first video strategies, with Brazil leading in video ad growth. Social media integration is key, as platforms like TikTok and Instagram drive video consumption. Local productions like ‘Casa de las Flores’ on Netflix highlight cultural storytelling. Meanwhile, the increasing affordability of data plans further accelerates digital video penetration, thereby making this region pivotal for advertisers and creators alike.

Middle East and Africa Digital Video Content Market Trends:

In the Middle East, platforms like Shahid dominate with Arabic-focused digital video content. Also, Saudi Arabia leads with high demand for locally produced shows and sports streaming. Africa’s market emphasizes mobile-optimized and data-light video formats supported by low-cost smartphone availability. Also, rising investments in local video production, such as Nollywood-inspired films, strengthen cultural representation while attracting global streaming platforms like Netflix and Amazon.

Global Digital Video Content Market Segmentation Coverage

On the basis of the business model, the market has been bifurcated into subscription, advertising, download-to-own (DTO), and others. Digital video content is monetized through subscriptions, including streaming services, advertisements, purchase for ownership (DTO), and alternative models like pay-per-view or freemium.
On the basis of the device, the market has been divided into laptop, PC, mobile, and others. Digital video content is accessed on diverse platforms, including laptops, PCs, mobile devices, smart TVs, and tablets, offering convenience and flexibility for users across multiple screen sizes.
Based on the type, the market is categorized into video-on-demand (VOD) and online video, amongst which video-on-demand (VOD) dominates the market. VOD services offer a vast library of pre-recorded content, including movies, TV series, documentaries, and user-generated videos.

Report Features	Details
Market Size in 2024	USD 214.0 Billion
Market Forecast in 2033	USD 574.0 Billion
Market Growth Rate 2025-2033	10.37%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Business Model Type Device Region
Business Models Covered	Subscription, Advertising, Download-To-Own (DTO), Others
Devices Covered	Laptop, PC, Mobile, Others
Types Covered	Video-On-Demand (VOD), Online Video
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered	Google LLC, Facebook, Inc., Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., Hulu LLC, Youku Tudou, Inc., etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Digital Video Content Market Expected to Reach USD 574.0 Billion by 2033 - IMARC Group

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