Global Digital Signage Market Expected to Reach USD 49.0 Billion by 2033 - IMARC Group

November 19, 2024 | Technology & Media

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Global Digital Signage Market Statistics, Outlook and Regional Analysis 2025-2033

The global digital signage market size was valued at USD 28.5 Billion in 2024, and it is expected to reach USD 49.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.56% from 2025 to 2033.

Digital Signage Market

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A shift in business preferences from traditional static signs to interactive content delivery mechanisms to attract their consumers is one of the digital signage market growth drivers. For instance, in September 2023, SAMSUNG released 'The Wall for Virtual Production' in Europe, introducing two models (P2.1 and P1.68) to its digital signage line. Furthermore, these ultra-large LED walls provide superior visual effects while reducing production costs and time. They are specifically designed for virtual content creation and include features such as a curvature range of up to 5,800R for a more realistic field of view, virtual production management (VPM) software for efficient screen management, genlock for seamless signal alignment, and high image quality in virtual production environments, among others. Besides this, in February 2023, Winamte Inc. introduced an outdoor display series that brings higher visibility for digital drive-thru menus, smart cities, bus shelter advertising, and window displays. The company was looking forward to providing improved image clarity, light transmission, and drift-free operation via product offerings.

Moreover, the growing use of organic light-emitting diode (OLED) and light-emitting diode (LED), which provide enhanced color accuracy, higher resolutions, and energy efficiency, is driving revenue growth in the digital signage sector. For example, in April 2022, LG Business Solutions installed a video "Wave Wall" at the AVI-SPL office in Dallas, consisting of numerous curved OLED panels that form a high-definition surface. In addition, the growing need for digital technology is propelling the digital signage industry's growth. For example, in March 2022, ViewSonic Corp., a worldwide visual solutions provider, demonstrated its myViewBoard Sens educational platform at the BETT exhibition. This technology incorporates AI technology that promotes wellness in the classroom and increases student engagement. This further drives the market’s growth. Besides this, digital signage solutions are gaining extensive traction in the healthcare industry to offer critical information to patients, which is further fueling the digital signage market demand. For instance, in January 2022, Mvix, a digital signage solution supplier, introduced Mvix CMS, a cloud-based program focusing on device health monitoring and system security. The CMS interface enables a more efficient workflow.

Global Digital Signage Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share. The growing preference for digital signage over printed signage, due to security and cost savings, is primarily benefiting the regional market.

North America Digital Signage Market Trends:

The rising need for visualization of safety measures, which is an important component in building smart hotels and associated sectors, serves as an important growth-promoting element in North America. For example, in March 2022, Xpodigital, an Orlando, United States-based full-service convention internet and display technology partner for events and hospitality professionals, relocated critical management positions to Las Vegas as the first step toward becoming the city's first choice for fully managed conference internet and digital signage solutions.

Europe Digital Signage Market Trends:

Retailers are increasingly incorporating digital signage to create unique in-store experiences and engage customers effectively. For instance, Carrefour Group, a European retail company installed 150 screens across 25 stores in Belgium to promote products and manage queuing, enhancing customer engagement and operational efficiency.

Asia Pacific Digital Signage Market Trends:

The rapid growth of retail and hospitality industries in countries like China, Japan, and India has increased the adoption of digital signage for advertising and customer engagement. Retailers utilize dynamic displays to showcase promotions and product information, enhancing the shopping experience.

Latin America Digital Signage Market Trends:

The region is undergoing a swift digital transformation, with businesses and governments adopting digital technologies to enhance communication and engagement. For instance, in November 2023, Navori Labs deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica.

Middle East and Africa Digital Signage Market Trends:

Large-scale infrastructure projects and smart city initiatives in countries like the United Arab Emirates boost the need for sophisticated signage solutions to facilitate communication and information dissemination.

Top Companies Leading in the Digital Signage Industry

Some of the leading digital signage market companies include BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group), and Sony, among many others. For instance, at CES 2024, the world's largest electronics exhibition, Samsung Electronics showcased the creative concepts and breakthrough technologies produced by its in-house venture and startup accelerator, Samsung Creative Lab (C-Lab). Also, in March 2023, BARCO made a big contribution to the digital signage industry by introducing "UniSee 2.0," an enhanced version of their groundbreaking video wall system.

Global Digital Signage Market Segmentation Coverage

On the basis of the type, the market has been bifurcated into video walls, video screen, transparent LED screen, digital poster, kiosks, and others, wherein video walls accounted for the largest market share owing to the escalating demand for immersive visual experiences in several settings, including control rooms, retail stores, public spaces, etc.
Based on the component, the market is categorized into hardware, software, and service, amongst which hardware accounted for the largest market share. The increasing demand for advanced display technologies, including LED and OLED, which provide higher resolutions and vibrant visuals, thereby improving the overall viewing experience, is primarily driving the growth of the market in this segmentation.
On the basis of the technology, the market has been divided into LCD/LED, projection, and others. Among these, LCD/LED accounted for the largest market share, owing to the rising popularity of high-resolution displays, particularly in the commercial and consumer electronics sectors.
Based on the application, the market is bifurcated into retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport, and others, wherein retail accounted for the largest market share due to the escalating demand for immersive customer experiences and the elevating usage of digital signage for promotions, dynamic product displays, wayfinding solutions, etc.
On the basis of the location, the market is segmented into indoor and outdoor. Currently, indoor represents the largest segment. The growing popularity of engaging and interactive customer experiences within enclosed environments is one of the key factors driving the indoor digital signage segment.
Based on the size, the market is bifurcated into below 32 inches, 32 to 52 inches, and more than 52 inches, wherein the below 32 inches accounted for the largest market share due to the widespread adoption of smaller-sized displays in compact living spaces.

Report Features	Details
Market Size in 2024	USD 28.5 Billion
Market Forecast in 2033	USD 49.0 Billion
Market Growth Rate 2025-2033	5.56%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Component Technology Application Location Size Region
Types Covered	Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks, Others
Components Covered	Hardware, Software, Service
Technologies Covered	LCD/LED, Projection, Others
Applications Covered	Retail, Hospitality, Entertainment, Stadiums and Playgrounds, Corporate, Banking, Healthcare, Education, Transport, Others
Locations Covered	Indoor, Outdoor
Sizes Covered	Below 32 Inches, 32 To 52 Inches, More Than 52 Inches
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group), Sony, etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Digital Signage Market Expected to Reach USD 49.0 Billion by 2033 - IMARC Group

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