Indian Dairy Market – Market Structure and Growth Prospects

December 27, 2016

The latest report by IMARC Group titled, “Dairy Industry in India 2017 Edition: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution”, finds that the Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk. The government organisations such as National Bank for Agriculture and Rural Development (NABARD) offer small scale farmers several subsidies and loans at low interest rates which assist them to set up modern processing plants, upgrade technology, breed good-quality milch animals, etc. Further, the market is expected to reach a value of INR 16,368 Billion by 2022.

Highlights of the Indian dairy market:

Government initiatives have contributed in influencing the growth of the market.
The unorganised sector dominates the Indian diary market.
The market is expected to reach a value of more than INR 16,368 Billion by 2022.

The Indian Dairy market is bifurcated as unorganised and organised. In the unorganised dairy market, the milk is sold by means such as milkmen and vendors. These milkmen collect raw milk directly from the farmers and sell in the market. In the organised sector, on the other hand, cooperatives and private dairies set up efficient channel of milk procurement and distribution. In this manner, raw milk is collected from the farmers, after which it is processed, packed and distributed to various channels. The Indian dairy market was dominated by the unorganised sector, however, due to changing socio-economic patterns the focus is shifting towards developing the organised sector.

The Indian dairy market is segmented on the basis of two broad categories – milk and value-added dairy products. More than 20 products are covered under the value-added category such as flavoured milk, curd, lassi, buttermilk, dairy whiteners, ice cream, dairy sweets, cream, etc. An evaluation of the competitive landscape is provided, along with the details of the major players operating in the market. Some of the key players are GCMMF (Amul), KMF, Mother Dairy, TN Cooperative, Saras, Hatsun Agro Product Ltd., etc.

This report provides a deep insight into the Indian dairy industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dairy industry in any manner.

The report has examined the Indian dairy market on the basis of:

Market Type:

Organised
Unorganised

Product type:

Milk
Value-added Dairy Products

Key Players:

GCMMF (Amul)
KMF
Mother Dairy
TN Cooperative
Saras
Hatsun Agro Product Ltd.

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