Global Bubble Tea Market Expected to Reach USD 5.0 Billion by 2033 - IMARC Group

Global Bubble Tea Market Statistics, Outlook and Regional Analysis 2025-2033

The global bubble tea market size was valued at USD 2.8 Billion in 2024, and it is expected to reach USD 5.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.13% from 2025 to 2033.

Social media platforms and influencer partnerships are significantly driving industry growth. Eye-catching photographs and movies displaying vivid degradations appeal to a large audience, particularly the younger demographic. Influencers advertising bubble tea on platforms, such as Instagram, Tiktok, and YouTube, generate trends and increase consumer interest. For instance, in October 2023, CoCo Fresh Tea & Juice and Blizzard Entertainment teamed up to provide a thrilling experience to Diablo IV fans across multiple nations. This unusual relationship provides themed beverages, exclusive goods, and in-game incentives. CoCo announced two new Diablo IV-inspired flavors: Frozen Orb and Lilith Advocate. These collaborations improve brand awareness and engagement, transforming bubble tea into a compelling and shared experience, thus contributing considerably to global market expansion.

Moreover, consumers are more health-concerned, which promotes the demand for bubble tea manufactured with less sugar and organic components. This trend reflects a broader transition in the beverage business, in which natural and health-conscious goods are preferred. For example, in April 2022, BUBLUV, Inc., a New York-based startup, introduced BUBLUV bubble tea, the first ready-to-drink boba alternative. It has less than 1 gram of sugar and 50 calories every 9.5-ounce bottle. The tapioca pearls are created from tapioca starch and konjac, with no additional sugars. The tea is made using loose leaf tea and sweetened with all-natural sweeteners, yielding a gently sweet and refreshing flavor. Bubble tea cafes are also selling low-calorie sweeteners, fresh fruits, and organic teas to cater to this market group. This move not only appeals to health-conscious consumers, but it also positions bubble tea as a viable alternative to other sweet beverages, thereby broadening its market base. Besides this, the demand for DIY bubble tea kits and home delivery services is increasing as people seek convenience and personalized experiences. DIY kits enable lovers to make their favorite bubble tea drinks at home, which appeals to individuals who enjoy hands-on activities or desire customization. For instance, in June 2023, Bubbleology, a UK-based bubble tea business, partnered with producer Aimia Foods to create retail bubble tea kits. The collection is available in two mixology kits and two single-serve packs. The first kit has Passion Fruit and Raspberry fruit teas with exploding boba pearls, while the second contains Taro and Bown Sugar milk teas with caramelized tapioca pearls. Each kit also includes giant straws and a QR code that, when scanned, links to a video with instructions on how to create the teas.

Global Bubble Tea Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Thailand, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Netherlands, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for bubble tea due to its cultural roots and widespread popularity.

North America Bubble Tea Market Trends:

As disposable incomes increase and urbanization progresses, particularly in the United States and Canada, consumers are more inclined to explore novel beverages like bubble tea. This trend is evident in the proliferation of bubble tea shops in urban centers.

Europe Bubble Tea Market Trends:

The introduction of diverse flavors, such as fruit-infused teas and unique toppings, has attracted a broad customer base. For insane, in June 2024, Bubbleology, a bubble tea brand, launched the UK's first energizing bubble tea, the limited-edition Red Bull Watermelon Boba Infusion.

Asia Pacific Bubble Tea Market Trends

Asia Pacific asserts dominance in the bubble tea market, commanding the largest share. Originating in Taiwan, bubble tea has a deep-seated tradition in the region, fostering a strong consumer base and thriving market ecosystems. Countries like Taiwan, China, South Korea, and Japan exhibit robust demand for bubble tea driven by a blend of tradition, innovation and evolving consumer preferences. Due to the rising preference of bubble tea across the region companies are opening their franchisees across the region in order to expand their consumer base. For example, in October 2022, CoCo Fresh Tea & Juice planned to expand its franchise model throughout Asia Pacific in response to rising demand for bubble tea.

Latin America Bubble Tea Market Trends:

The proliferation of cafes and restaurants offering bubble tea has enhanced its accessibility and popularity. For instance, in June 2024, Worc Studio created a minimalist boba tea café in a colonial building in Mexico City, with drinks served through a translucent vertical "tunnel."

Middle East and Africa Bubble Tea Market Trends:

The expansion of bubble tea franchises is significantly propelling the growth of the Middle East and Africa (MEA) bubble tea market. For instance, in October 2024, Tealive, a prominent Southeast Asian bubble tea brand, announced its collaboration with Dubai-based Eureka Restaurant & Café to enter the UAE market.

Top Companies Leading in the Bubble Tea Industry

Some of the leading bubble tea market companies include Boba Loca USA Inc., Bubble Tea Supply, CoCo Fresh Tea & Juice, Fanale Drinks, Fokus Inc, Huey-Yuhe Enterprise Co. Ltd., Kung Fu Tea, Lollicup USA Inc., Quickly Chapel Hill, Sharetea, and Troika J C Inc., among many others. For instance, in July 2023, Kung Fu Tea and Nintendo announced a summer cooperation to commemorate the arrival of Pikmin 4 on the Nintendo Switch. The collaboration will feature a unique limited-time drink inspired by the popular Pikmin characters, as well as customized cups and exclusive straw caps.

Global Bubble Tea Market Segmentation Coverage

• On the basis of the base ingredients, the market has been bifurcated into black tea, green tea, oolong tea, and white tea, wherein black tea represented the largest segment due to its rich flavor, widespread availability, and versatility.
• Based on the flavor, the market is categorized into original flavor, coffee flavor, fruit flavor, chocolate flavor, and others, amongst which fruit flavor accounted for the largest market share. Fruit-flavored bubble teas are versatile, easily complementing various types of tea bases and toppings, making them a staple in the bubble tea industry's offerings.
• On the basis of the component, the market has been divided into flavor, creamer, sweetener, liquid, tapioca pearls, and others. Among these, liquid represented the largest segment owing to its foundational role in creating the beverage's flavor profile and consistency.

Browse IMARC Related Reports on Bubble Tea Market

• United States Bubble Tea Market Report