Global Brandy Market Size to Reach USD 38.2 Billion by 2033, with a CAGR of 3.52% from 2025-2033 - IMARC Group

Global Brandy Market Statistics, Outlook and Regional Analysis 2025-2033

The global brandy market size was valued at USD 27.0 Billion in 2024, and it is expected to reach USD 38.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.52% from 2025 to 2033.

The growing consumer demand for premium and aged spirits is driving the brandy business. This shift toward premium products reflects a broader lifestyle trend in which customers are becoming more aware of what they consume and are prepared to invest in high-quality beverages that provide a distinctive, engaging experience. As a result, several important industry participants are launching innovative brandy variations. For instance, in February 2022, Bacardi India introduced Good Man premium brandy. It is created primarily for residential customers. The premium blended brandy marks Bacardi India's maiden debut into the brandy and Indian-made foreign liquor (IMFL) categories. It is manufactured from a combination of French and Indian grape brands.

Moreover, the inflating spending capacities of individuals across the globe are also propelling the brandy market value. For instance, India's per capita disposable income grew 8% in FY24 and 13.3% in the previous year. Similarly, disposable personal income in the United States increased to US$ 20882.90 Billion in March from US$ 20718.90 Billion in February 2024. A rise in spending capacities is anticipated to increase the uptake of premium brandies in the coming years. Apart from this, the rising diversity and innovation in brandy goods are creating profitable growth potential for the total market. Several significant market participants are focusing on launching brandy at a variety of price points to appeal to consumers of diverse socioeconomic backgrounds. For example, in March 2024, the Tamil Nadu State Marketing Corporation launched a new brandy called "Veeran" (Hero). This brandy belongs under the ordinary range category, aimed at budget-conscious consumers. Similarly, in November 2023, Tamworth Distilling introduced a trout-flavored brandy. Furthermore, the introduction of new market players into the industry is moving the brandy market forward. For example, in February 2024, comedian Charlie Berens debuted his own brandy drink, "Manitowoc Minute." Producers are diversifying their portfolios to meet changing consumer tastes and preferences, including options such as aged, single vintage, and specialty releases. This diversification not only increases consumer choice, but it also stimulates interest in brandy among a larger audience, boosting brandy industry revenue.

Global Brandy Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share. The beverage culture in North America has a long-standing tradition of consuming spirits, including brandy, which has been further fortified by an evolving palate among consumers for premium and flavored products.

North America Brandy Market Trends:

The region has a high level of disposable income, which allows consumers to opt for premium and aged brandy, thus driving the market demand. As per the report published by the Distilled Spirits Council in February 2022, the U.S. spirits market generates around US$ 200 Million in economic activity. Additionally, the escalating e-commerce industry across the region has made brandy more accessible to consumers, allowing them to explore a broader range of products and facilitating direct-to-consumer sales. For instance, according to IMARC, the United States e-commerce market size reached US$ 1,087.54 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,083.97 Billion by 2032, exhibiting a growth rate (CAGR) of 6.80% during 2024-2032.

Asia Pacific Brandy Market Trends:

Economic growth in countries like China and India has led to increased disposable incomes, enabling consumers to explore premium alcoholic beverages, including brandy. Urbanization has also introduced Western drinking habits, further boosting brandy consumption.

Europe Brandy Market Trends:

Brandy holds a strong cultural and historical presence in Europe, particularly in regions like France and Spain. This heritage fosters a sustained demand for traditional brandies, including cognac and Armagnac, which are integral to European drinking culture.

Latin America Brandy Market Trends:

Countries like Argentina and Mexico are witnessing an increase in alcohol consumption. For instance, according to Statista, between 2024 and 2029, Mexico's alcohol consumption per capita is expected to increase by 0.3 liters (+5%). This surge in alcohol consumption is further contributing to the Latin America brandy market growth.

Middle East and Africa Brandy Market Trends:

The MEA region is a popular tourist destination, attracting millions of visitors annually. For instance, according to Statista, in 2022, the number of international tourists in the UAE climbed to almost 22 million. The increasing number of tourists creates a demand for premium spirits, including brandy, as people seek to experience local flavors and traditions.

Top Companies Leading in the Brandy Industry

Some of the leading brandy market companies include Courvoisier Cognac (Beam Suntory Inc.), Diageo Plc, E. & J. Gallo Winery, Emperador (Alliance Global Group, Inc.), F. Korbel & Bros., Martell, Speciality Brands Ltd., Rémy Cointreau, Thomas HINE & Co. (EDV SAS), and Yantai Changyu Pioneer Wine Company Limited, among many others. For instance, in May 2024, Diageo unveiled three new platforms that provide consumers real-time cocktail recipe recommendations based on their personal flavor and taste preferences. Each platform is free and directs customers to Bar.com, Diageo's internet store.

Global Brandy Market Segmentation Coverage

• On the basis of the product type, the market has been bifurcated into grape brandy, cognac, armagnac, fruit brandy, and others, wherein cognac represents the most preferred segment. The aging process often surpasses that of other brandies, resulting in a more complex and desirable flavor profile. Moreover, consumers associate this longer maturation time with superior quality and are often willing to pay a premium for aged Cognacs, further acting as a growth-inducing factor.
• Based on the price, the market is categorized into value, high-end premium, super premium, and premium. The shifting preference for high quality drinks is fueling the segment growth.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, exclusive stores, on-trade, and others. Among these, on-trade accounted for the largest market share owing to the growing party culture and increasing number of social gatherings.