Global Beauty and Personal Care Products Market to Expected to Reach USD 802.6 Billion by 2033 - IMARC Group

November 26, 2024 | Retail

Global Beauty and Personal Care Products Market Statistics, Outlook and Regional Analysis 2025-2033

The global beauty and personal care products market size was valued at USD 529.5 Billion in 2024, and it is expected to reach USD 802.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% from 2025 to 2033.

Beauty and Personal Care Products Market

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The beauty and personal care products market is primarily driven by the increasing demand for natural and organic products as consumers nowadays become more health-conscious and environmentally aware. The gradual shift toward clean beauty is encouraging brands to formulate products with sustainable and ethically sourced ingredients hence, reducing harmful chemicals and emphasizing transparency in their supply chains. For instance, in September 2024, Innersense Organic Beauty announced its entry into the Asian market through a partnership with Mash Beauty Lab expanding its distribution to over 20000 points in more than 30 countries. The collaboration aims to bring the brand's clean hair care products to luxury retail stores, salons and spas across Southeast Asia fulfilling growing the global consumer demand. In line with this, the rise of ecommerce and digital platforms has significantly expanded market reach, thereby allowing brands to engage directly with consumers through personalized marketing and seamless online shopping experiences. Innovations in product formulations, such as the incorporation of advanced skincare technologies and multifunctional products also plays a crucial role in driving market growth by meeting the diverse needs of modern consumers. For instance, in May 2024, L’Oréal announced its plans to launch groundbreaking beauty tech innovations including bio-printed skin technology, a GenAI-powered beauty assistant and advanced diagnostics. These advancements aim to enhance product testing, promote cruelty-free beauty, and redefine creativity in marketing while partnering with Meta to support emerging creators.

Emerging trends in the beauty and personal care products market further highlight the industry's dynamic nature. Personalization is a significant trend with brands leveraging data analytics and artificial intelligence to offer customized products tailored to individual skin types, preferences and lifestyles. Inclusivity is another significant trend as consumers nowadays increasingly seek products which cater to a diverse range of skin tones, hair types and cultural backgrounds, prompting brands to expand their product lines to be more representative and accessible. For instance, in October 2024, YÊU Cosmetics announced its launch in India with its TecCos range, designed for a variety of skin types. The brand focuses on science-backed beauty solutions. In addition to this, the integration of digital technologies such as augmented reality (AR) for virtual try-ons and enhanced customer experiences is also transforming how consumers interact with beauty products. These factors are collectively creating a positive outlook for the market further across the world.

Global Beauty and Personal Care Products Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share due to its expanding middle class, rising disposable incomes, strong cultural emphasis on beauty, increasing urbanization and the presence of numerous local and international brands catering to diverse consumer preferences.

Asia Pacific Beauty and Personal Care Products Market Trends:

Key market trends in the Asia Pacific beauty and personal care products market include the continued popularity of K-beauty and J-beauty, which emphasize innovative skincare routines and unique ingredients. For instance, in August 2024, Dr Jart+ re-launched in Japan aiming to capitalize on the growing K-beauty trend. The brand, known for popularizing CICA, will introduce its revamped Vital Hydra Solution series and Cicapair lineup. There is a growing demand for natural and organic products as consumers become more health and environmentally conscious. Ecommerce and digital marketing are rapidly expanding thereby enabling brands to reach a wider audience through social media and online platforms. In line with this, personalization and customization of products are rising along with a significant increase in male grooming products and sustainable eco-friendly packaging solutions.

North America Beauty and Personal Care Products Market Trends:

Key trends in North America beauty and personal care products market include the growing focus on clean and natural ingredients, rising demand for sustainable and eco-friendly packaging along with the increased personalization through advanced technologies. In line with this, the rapid growth of e-commerce and digital marketing with rising focus on inclusivity and diverse product offerings are creating a positive outlook for the market growth across the region.

Europe Beauty and Personal Care Products Market Trends:

Key trends in Europe’s beauty and personal care products market include the growing emphasis on sustainability and eco-friendly packaging, the rise of clean and natural ingredients and increased personalization through advanced technologies. In addition to this, there is a growing demand for inclusive and diverse product ranges alongside the integration of digital innovations like augmented reality for virtual try-ons to enhance consumer experiences.

Latin America Beauty and Personal Care Products Market Trends:

Key trends in the Latin America beauty and personal care products market include a growing preference for natural and organic ingredients mainly driven by increased health awareness. E-commerce expansion is making products more accessible while social media influences boost brand engagement. In line with this, there is a rising demand for personalized and inclusive products along with a strong emphasis on sustainable and eco-friendly packaging.

Middle East and Africa Beauty and Personal Care Products Market Trends:

In the Middle East and Africa beauty and personal care products market key trends include a growing demand for halal and culturally tailored products, increased popularity of premium and luxury brands and a rising focus on natural and organic ingredients. In line with this, the expansion of e-commerce platforms, the influence of social media and beauty influencers and the increasing male grooming segment are shaping the market’s evolution.

Top Companies Leading in the Beauty and Personal Care Products Industry

Some of the leading beauty and personal care products market companies include Avon Products (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Mary Kay Inc., Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Shiseido Company Limited, The Estée Lauder Companies Inc., Unilever plc, among many others. In May 2024, Colgate-Palmolive (India) Ltd announced its plans to expand beyond its core toothpaste and toothbrush categories by launching products from its global portfolio in personal and home care. The company aims to significantly grow its Palmolive brand which has already seen accelerated growth in the body wash category.

Global Beauty and Personal Care Products Market Segmentation Coverage

On the basis of the type, the market has been categorized into conventional and organic, wherein conventional represent the leading segment. Conventional beauty and personal care products lead the market due to their widespread availability, established brand recognition and competitive pricing. Consumers nowadays often trust well-known brands for quality and efficacy. Extensive distribution networks in retail stores and supermarkets make these products easily accessible. Marketing and advertising efforts by major brands further reinforce consumer preference for conventional options over niche or emerging alternatives.
Based on the product, the market is classified into skin care, hair care, color cosmetics, fragrances, and others, amongst which skin care dominates the market. Skin care dominates the beauty and personal care products market due to heightened consumer awareness about skin health and the increasing prevalence of skin-related issues. The influence of social media and beauty influencers promotes comprehensive skincare routines while innovations in formulations and the demand for anti-aging and natural products further drive growth.
On the basis of the pricing, the market has been divided into mass products and premium products. Among these, mass products accounts for the majority of the market share. Mass-priced Beauty and Personal Care Products dominate the market share because they are affordable and accessible to a wide range of consumers. These products are widely available in supermarkets, drugstores, and online platforms, ensuring easy access. Additionally, mass brands invest heavily in marketing and distribution, enhancing their visibility and trust among consumers. Their ability to cater to everyday needs makes them the preferred choice for price-sensitive buyers.
Based on the distribution channel, the market is segregated into supermarkets and hypermarkets, specialty stores, e-commerce, and others. Among these, supermarkets and hypermarkets accounts for the majority of the market share. Supermarkets and hypermarkets dominate the distribution of Beauty and Personal Care Products due to their extensive reach and convenience. They offer a wide variety of brands and products under one roof, attracting high foot traffic and ensuring easy accessibility for consumers. Additionally, their ability to provide competitive pricing, frequent promotions, and strong supply chain efficiencies makes them the preferred choice for both shoppers and manufacturers, reinforcing their market leadership.
Based on the end user, the market is segregated into male and female. Among these, female accounts for the majority of the market share. Females dominate the beauty and personal care products market due to higher usage rates and a broader range of products specifically tailored for women. Societal and cultural emphasis on female beauty and grooming drives continuous demand. Additionally, targeted marketing strategies, evolving beauty standards, and greater investment in personal appearance encourage women to explore and purchase diverse beauty and care products, reinforcing their majority market share.

Report Features	Details
Market Size in 2024	USD 529.5 Billion
Market Forecast in 2033	USD 802.6 Billion
Market Growth Rate 2025-2033	4.2%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Product Pricing Distribution Channel End User Region
Types Covered	Conventional, Organic
Products Covered	Skin Care, Hair Care, Color Cosmetics, Fragrances, Others
Pricing Covered	Mass Products, Premium Products
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others
End Users Covered	Male, Female
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Avon Products (Natura & Co), Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Mary Kay Inc., Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Shiseido Company Limited, The Estée Lauder Companies Inc., Unilever plc, etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Beauty and Personal Care Products Market to Expected to Reach USD 802.6 Billion by 2033 - IMARC Group

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