The global baby food and infant formula market size was valued at USD 53.7 Billion in 2024, and it is expected to reach USD 84.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.58% from 2025 to 2033.
To get more information on the this market, Request Sample
The improved understanding among parents and caregivers about the special dietary needs of babies is one of the primary factors bolstering the baby food and infant formula market's recent opportunities. Apart from this, various key players across the globe are widely investing in providing functional meals that meet individual nutritional demands. For example, in November 2023, Nestlé announced the launch of N3 milk with additional nutritional advantages. Made from cow's milk, it has all of the necessary components found in milk, including proteins, vitamins, and minerals. It also includes prebiotic fibers, is low in lactose, and has more than 15% less calories. Similarly, HiPP developed a modified baby formula packaging in the Asia Pacific area, which includes a user-friendly and tamper-evident Neo closure system.
Moreover, partnerships within newborn care and nutrition firms are improving product offerings by integrating trusted nutrition with user-centered design to address changing customer needs for safe, effective, and easy infant feeding solutions. For example, in September 2024, Perrigo announced the Good Start and Dr. Brown’s brand partnership and launch of an infant formula portfolio. Additionally, Euromonitor research shows that 64% of parents prefer "trusted and clinically validated" formulas when choosing newborn items. This consumer demand has fostered partnerships between nutrition and baby care firms. Products combining trusted nutrition with specific bottle designs, such as anti-colic or flow-controlled bottles, have been demonstrated to boost customer happiness and loyalty. The emergence of plant-based infant formulas reflects an increasing trend toward dairy-free alternatives in response to customer demand for allergen-free, sustainable, and health-conscious newborn feeding solutions. In October 2024, Australia’s Coco2 launched the world’s first coconut-based infant formula. It is nutritious and has the health benefits of breast milk, containing essential vitamins, minerals, and fatty acids. Furthermore, Sprout Organic, an Australian firm, has created the first certified organic plant-based infant formula in Australia, manufactured with rice and pea protein. It caters to newborns with dairy intolerances and those whose parents prefer vegan choices, therefore promoting sustainable and ethical production techniques in the baby feeding business.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest baby food and infant formula market share on account of an ever-growing population, higher urbanization rates, and growing disposable incomes. The market in this region is also being boosted by societal changes toward nuclear families, in which both parents are frequently employed, resulting in a higher dependence on commercially prepared infant food.
Government measures in some Asia Pacific nations to encourage child nutrition, as well as the increased availability of a diverse variety of goods, are helping to drive market growth. For example, in April 2024, Else Nutrition introduced plant-based and soy-free newborn and toddler formulas in the Asia-Pacific region, beginning with Australia. Apart from this, rising consciousness regarding children's nourishment is projected to fuel the regional market in the coming years.
In North America, the increasing demand for organic and clean-label baby food indicates a move toward healthier and more transparent ingredient sourcing, which appeals to health-conscious parents. Plant-based infant formulae are also gaining popularity in countries like U.S., as families seek dairy-free solutions, owing to increased knowledge of allergies and environmental concerns.
Organic baby food is becoming increasingly popular in Europe as parents seek chemical-free alternatives. Furthermore, technical improvements are resulting in exclusive products, such as fortified cereals and customized baby formulas that cater to a variety of nutritional requirements. This is fueling the market across the region.
In Latin America, the market is expanding due to an increase in the number of working women and rising disposable incomes, which is driving up demand for convenient and nutritious baby products. As parents become more health-conscious, they are increasingly preferring organic and natural infant meals.
In the Middle East and Africa, there is a growing awareness of childhood nutrition, which has led to more parents seeking fortified products that support healthy development. Increasing urbanization and expanding retail networks have also made baby food more accessible, especially in urban areas, which are propelling the market across the region.
Some of the leading baby food and infant formula market companies include Abbott Nutrition, Nestle S.A., Danone S.A., Mead Johnson Company, LLC, and Kraft Heinz Company, among many others. For instance, in June 2024, Abbott introduced an exclusive blend of five types of human milk oligosaccharides (HMOs), scientifically developed to support immune protection, easy digestion, and cognitive development in infants. Similarly, in July 2022, Danone S.A. announced the launch of the first-ever dairy and plant blend baby formula as a vegetarian and flexitarian alternative for babies.
Report Features | Details |
---|---|
Market Size in 2024 | USD 53.7 Billion |
Market Forecast in 2033 | USD 84.1 Billion |
Market Growth Rate 2025-2033 | 4.58% |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
Types Covered | Milk Formula, Dried Baby Food, Prepared Baby Food, Other Baby Food |
Distribution Channels Covered | Supermarkets And Hypermarkets, Pharmacies, Convenience Stores, Others |
Regions Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Companies Covered | Abbott Nutrition, Nestlé S.A., Danone S.A., Mead Johnson & Company, LLC, Kraft Heinz Company, etc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |