North America Baby Food and Infant Formula Market to Reach USD 17.3 Billion by 2033, Propelled by Rising Female Workforce Participation

January 23, 2025 | Food & Beverages

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According to the latest report by IMARC Group, titled “North America Baby Food and Infant Formula Market Report by Type (Milk Formula, Dried Baby Food, Prepared Baby Food, and Others), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, and Others), and Country 2025-2033," the North America baby food and infant formula market size reached USD 11.0 Billion in 2024. Baby food and infant formula refer to specialized edible products marketed and designed to feed babies and infants. They are manufactured using cow milk, soybean, mashed fruits, vegetable oils, grains, cereals, corn syrup, and pureed meat. Baby food and infant formula are rich in proteins, carbohydrates, fats, vitamin D, calcium, iron, and other minerals. They are widely used as a complete or partial substitute for human milk as they consist of milk protein-based ingredients. Baby food and infant formula are highly convenient and easy-to-prepare products that provide essential nutrients, boost immunity, promote cognitive development, and improve overall health.

North America Baby Food and Infant Formula Market Trends:

The rising female workforce participation is one of the primary factors driving the market growth in North America. Baby food and infant formula are widely used by working parents, especially new mothers, to save time and provide a healthy and nutritious diet to infants. In addition to this, growing awareness among parents regarding various product health benefits, such as promoting growth, enhancing brain development, reducing allergies, improving dental health, and preventing infections, is acting as another growth-inducing factor. Furthermore, the implementation of stringent regulations by several regional governments to ensure that manufacturers are meeting safety, quality, and minimum nutritional requirements for products is providing an impetus to the market growth. Additionally, the increasing demand for organic and natural products that are free from artificial colors, flavors, sweeteners, and preservatives, due to rising concerns among parents regarding the health and well-being of infants, is positively influencing the market growth. Moreover, aggressive promotional activities by manufacturers through advertisements, social media campaigns, and innovative packaging solutions are favoring the market growth. Other factors, including the rising birth rate in the region, increasing expenditure capacities of consumers, easy product availability across e-commerce platforms, and increasing investment in research and development (R&D) on new products, are anticipated to drive the market growth. Looking forward, the market value is projected to reach USD 17.3 Billion by 2033, expanding at a CAGR of 5.2% during 2025-2033.

Market Summary:

On the basis of type, the market has been divided into milk formula, dried baby food, prepared baby food, and others.
Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, and others.
On a regional basis, the market has been categorized into the United States and Canada.
The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Type, Distribution Channel, Country
Countries Covered	United States, Canada
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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North America Baby Food and Infant Formula Market to Reach USD 17.3 Billion by 2033, Propelled by Rising Female Workforce Participation

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