Global Alternative Data Market Expected to Reach USD 181,103.5 Million by 2033 - IMARC Group

Global Alternative Data Market Statistics, Outlook and Regional Analysis 2025-2033

The global alternative data market size was valued at USD 8,889.1 Million in 2024, and it is expected to reach USD 181,103.5 Million by 2033, exhibiting a growth rate (CAGR) of 35.18% from 2025 to 2033.

The integration of artificial intelligence (AI) and machine learning (ML) technologies is fueling the growth of the alternative data market by converting unstructured data into actionable insights. According to a Lowenstein Sandler report, 52% of respondents use AI with alternative data on an evaluative basis, 16% on a fully operational basis, and only 8% have no plans for adoption. These technologies optimize data cleaning, processing, and analysis, enabling organizations to extract trends and correlations from extensive datasets. AI algorithms process complex data types such as satellite imagery, geolocation, and social media posts with exceptional speed and accuracy. Machine learning models further refine predictions over time, enhancing efficiency and reducing costs, making alternative data solutions more viable for organizations. These advancements render alternative data more accessible and valuable, encouraging widespread adoption across industries such as finance, retail, and healthcare, while also lowering barriers for smaller firms to utilize these tools effectively.

The growth in data availability also significantly drives the market as new sources emerge. Notably, Deloitte’s 2023 report reveals that alternative data sets applicable to financial services increased by 36% in two years, with providers rising by 30%. By 2029, alternative data revenue is expected to surpass traditional data. Nearly all surveyed investors (98%) believe alternative data is crucial for identifying alpha, with those not adopting it increasingly disadvantaged. Modern technologies such as the Internet of Things (IoT) devices, sensors, and online platforms generate vast amounts of structured and unstructured data. This expanding range of sources offers granular insights previously unattainable, helping businesses refine strategies, improve customer experiences, and optimize operations. Additionally, the rapid proliferation of connected devices and global digitalization ensures a steady influx of alternative data, solidifying its importance across industries seeking competitive advantages.

Global Alternative Data Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share on account of advanced technology adoption, a robust financial sector, and widespread use of alternative data in investment strategies.

North America Alternative Data Market Trends:

North America dominates the alternative data market, driven by advanced AI and machine learning adoption and a strong financial sector leveraging alternative data for insights. Investments in analytics infrastructure and leading data providers solidify its position as the largest global contributor. On May 22, 2024, Bloomberg enhanced the market by launching Bloomberg Second Measure (BSM) transaction data analytics via Data License. This integrates billions of U.S. credit and debit transactions, offering near-real-time insights on over 3,000 companies and 4,000 brands. Central to the Bloomberg Terminal's ALTD <GO>, the BSM feeds streamline quant workflows by merging alternative and traditional datasets, broadening alternative data’s applicability for investment analysis.

Asia-Pacific Alternative Data Market Trends:

The alternative data market in Asia Pacific is expanding rapidly, fueled by growing digitalization and rising adoption of IoT and AI-driven analytics. Countries such as China, India, and Japan are witnessing significant demand from e-commerce and fintech sectors. The region's large consumer base generates vast datasets, enabling granular insights for businesses. Government initiatives supporting digital transformation further enhance the growth of alternative data applications in various industries.

Europe Alternative Data Market Trends:

Europe’s market shows steady growth, supported by stringent data protection regulations including GDPR, which drive innovation in secure data collection methods. The financial sector in countries such as the UK and Germany increasingly relies on alternative datasets for predictive analytics and risk management. Moreover, expanding adoption in industries such as retail and transportation highlights the region’s growing commitment to leveraging data for improved decision-making.

Latin America Alternative Data Market Trends:

Latin America’s alternative data market is emerging, with increasing investments in digital infrastructure and growing interest from the financial sector. Countries such as Brazil and Mexico are leveraging alternative data for insights into consumer behavior and market trends. The rise of fintech and e-commerce platforms further contributes to the region’s growth, while local startups and enterprises focus on integrating alternative data into strategic decision-making processes.

Middle East and Africa Alternative Data Market Trends:

The Middle East and Africa market is exhibiting gradual adoption of alternative data, primarily driven by the expanding digital economy and growing use of advanced analytics tools. Financial institutions in the Gulf Cooperation Council (GCC) countries are integrating alternative data to enhance investment strategies. Meanwhile, sectors including retail and telecommunications are exploring its potential to gain deeper market insights, supported by increasing digital connectivity across the region.

Top Companies Leading in the Alternative Data Industry

Some of the leading alternative data market companies include 1010Data Inc. (Advance Communication Corp.), Advan Research Corporation, Dataminr Inc., Eagle Alpha, M Science, Nasdaq Inc., Preqin, RavenPack, The Earnest Research Company, Thinknum Inc., among many others. On November 14, 2024, Advan Research Corporation acquired Real Estate Intelligence (REI) from RetailStat, expanding its presence in alternative data analytics. REI leverages mobile device location data to provide insights into retail real estate, including trade areas, site selection, traffic rankings, and customer demographics. This acquisition follows Advan’s purchase of SafeGraph’s Patterns business, further strengthening its data capabilities.

Global Alternative Data Market Segmentation Coverage

• On the basis of the data type, the market has been categorized into mobile application usage, credit and debit card transactions, email receipts, geo-location (foot traffic) records, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others, wherein credit and debit card transactions represent the leading segment. Their popularity is due to their ability to provide real-time, granular insights into consumer spending habits and economic trends. This data offers businesses a detailed understanding of purchasing patterns across industries, aiding in market forecasting and decision-making. The widespread use of electronic payments and the vast volume of transaction data render it a critical component for analyzing consumer behavior and enhancing predictive analytics in various sectors.
• Based on the end use industry, the market is classified into transportation and logistics, BFSI, retail and ecommerce, energy and utilities, IT and telecommunications, media and entertainment, and others, amongst which BFSI dominates the market due to its heavy reliance on data-driven insights for risk assessment, fraud detection, and customer behavior analysis. Alternative data, such as transaction patterns, credit scores, and geolocation, enables banks, insurers, and financial institutions to render precise decisions, enhance customer experiences, and streamline operations. Advanced analytics tools, regulatory compliance demands, and increasing digital transformation further bolster the adoption of alternative data in BFSI.