Global Air Freshener Market Expected to Reach USD 17.4 Billion by 2033 - IMARC Group

Global Air Freshener Market Statistics, Outlook and Regional Analysis 2025-2033

The global air freshener market size was valued at USD 13.4 Billion in 2024, and it is expected to reach USD 17.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.9% from 2025 to 2033.

The air freshener market is primarily driven by consumer preferences, lifestyle changes, and product innovations. Additionally, an increasing focus on the quality of air by individuals, and an increasing number of people spending significant time indoors and outdoors, resulted in the growing demand for fresh, pleasant-smelling environments. For instance, in September 2024, Godrej aer, a leading brand in home, bathroom, and car fragrances in India, elevated the spiritual ambiance at Mumbai's renowned Ganesh pandals with engaging on-ground activations. In its third consecutive year partnering with the famed Lalbaugcha Raja, Godrej aer offered a distinctive and captivating scent experience to worshippers. The company provides a variety of distinctive air freshener designs suitable for homes and cars, designed to enrich these environments. Besides, the bustling and colorful settings of festivals offer a perfect setting to amplify the festive and spiritual experiences of attendees.

Further contributing to the market's expansion are technical developments like smart air fresheners that can be operated through smartphone applications or linked to home automation systems, and air fresheners with extended duration time. Tech-savvy customers who appreciate simplicity and personalization will find these developments appealing. For instance, on 9 July 2024, Everspray, a trailblazer in the aerosol sector, has introduced its revolutionary aerosol air freshener. It is supported by a comprehensive peer-reviewed study, and Everspray's advanced technology promises to revolutionize the air freshener experience. The nanoparticles used in Everspray's formula demonstrate extended duration, clearly surpassing the performance of top competitors in hour-long tests with minimal settling. As a result, Everspray's fragrances stay vibrant and last longer than those currently available in the market. Moreover, consumers are prioritizing products that can neutralize odors and create a more inviting atmosphere in their homes and workspaces.

Global Air Freshener Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share on account of high consumer awareness about indoor air quality, a preference for sustainable products, and stringent regulations that promote safe and environmentally friendly options.

Europe Air Freshener Market Trends:

Europe has historically been the largest market for air fresheners, supported by high living standards and a strong consumer focus on home care and ambiance. The dense population in urban European areas leads to greater concerns about indoor air quality, which boosts air freshener sales. For instance, on 15 April 2024, Scentz Company, renowned for its innovative approach in the fragrance sector, and Newco Europe UK Ltd unveiled the upcoming release of Scentz Car Perfume, tailored specifically for forecourt traders. Released in April, this exclusive new brand from Newco will provide forecourt traders with a unique chance to enhance their customers' driving experiences.

North America Air Freshener Market Trends:

The market in North America is growing due to customers' increasing desire to improve interior surroundings in residential and business areas. This trend is also fueled by a number of product format improvements, including plug-ins and oils, as well as a rising focus on natural and organic components. Additionally, the area has consistent demand due to improved lifestyle choices and increased knowledge of cleanliness following the epidemic.

Asia-Pacific Air Freshener Market Trends:

The market is witnessing rapid growth due to rising urbanization and income levels, particularly in emerging economies like China and India. Additionally, the increased consumer spending on home care products and a growing automotive industry also contribute to market expansion. Moreover, cultural factors such as the importance of maintaining a pleasant home atmosphere boost the adoption of various air freshener products.

Latin America Air Freshener Market Trends:

In Latin America, the growth of the air freshener market is fueled by the rising middle-class population and their increasing disposable incomes. Moreover, urbanization has also played a crucial role, as more people living in cities seek solutions to counteract pollution and other environmental odors. The market is further supported by the robust retail expansion, making these products more accessible to consumers across the region.

Middle East and Africa Air Freshener Market Trends:

The growing consumer awareness about the benefits of using air fresheners, and an increase in tourist and hospitality services that need high standards of ambiance and cleanliness, are driving the growth of the air freshener market in the Middle East and Africa. The region's wealthy customer base and penchant for sumptuous scents are reflected in the market's trend for luxury scented goods.

Top Companies Leading in the Air Freshener Industry

Some of the leading air freshener market companies include California Scents (Energizer Holdings Inc), Church & Dwight Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Limited (The Godrej Group), Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands, Procter & Gamble, Reckitt Benckiser Group plc., S. C. Johnson & Son Inc., etc., among many others. According to Bloomberg sources, in September 2024, Reckitt Benckiser Group PLC initiated preliminary negotiations with possible purchasers for its homecare segment, with a possible valuation of over GBP6 Billion. The consumer goods firm and Morgan Stanley are working together to oversee the sales of brands like Cillit Bang cleaning supplies and Airwick air fresheners. Bloomberg also noted that financial investors and a few consumer corporations are the primary buyers of these assets and that a formal sales process is anticipated to start in the upcoming months and end by 2025.

Global Air Freshener Market Segmentation Coverage

• On the basis of the product type, the market has been categorized into sprays/aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and others, wherein sprays/aerosols represent the leading segment due to their widespread availability and ease of use. They offer immediate relief from odors and provide a controlled amount of fragrance dispensing, which appeals to users seeking quick solutions. These products benefit from high consumer recognition and frequent innovations in scent combinations and dispensing technology.
• Based on the application, the market is classified into residential, corporate, cars, and others, amongst which residential dominates the market, as homeowners aim to maintain a pleasant living environment. The increasing consumer awareness regarding indoor air quality has propelled the demand for air fresheners in homes. Moreover, families with pets or smokers, or those living in areas with high pollution, often use air fresheners to keep indoor air fresh and free of odors.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, specialty stores, pharmacies, and others. Among these, supermarkets and hypermarkets accounts for the majority of the market share due to their extensive reach and the convenience they offer. These retail formats allow consumers to physically assess various products through direct interaction, aiding their purchasing decisions. Supermarkets and hypermarkets typically offer a wide range of products at competitive prices, appealing to a broad customer base. Furthermore, promotional activities and discounts in these outlets play a crucial role in influencing consumer choices.

Browse IMARC Related Reports on Air Freshener Market:

• Japan Air Freshener Market Report