Global Agritourism Market is Expected to Reach USD 205.6 Billion by 2033 - IMARC Group

Global Agritourism Market Statistics, Outlook and Regional Analysis 2025-2033

The global agritourism market size was valued at USD 73.2 Billion in 2024, and it is expected to reach USD 205.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.9% from 2025 to 2033.

The global agritourism market is witnessing significant growth, driven by technological advancements that offer immersive and interactive experiences, with farms increasingly adopting virtual reality (VR) and augmented reality (AR) to showcase crop cycles, livestock care, and farming techniques, enabling visitors to explore without physical constraints. On March 15, 2024, Simpleview published an article highlighting the transformative role of destination-branded mobile applications in tourism marketing strategies. Apps like Visit Widget enhance visitor engagement through features like personalized itineraries, digital passports, and proximity-based notifications, offering immersive experiences that align with the unique identities of destinations. These tools augment visitor satisfaction, foster loyalty, and improve strategic marketing efforts. Online booking platforms further streamline reservations for stays, tours, and activities, catering to tech-savvy travelers who value efficiency and convenience. Additionally, drones provide aerial farm tours, while Internet of Things (IoT) devices deliver real-time operational insights, blending modern technology with traditional farming. By integrating these innovations, agritourism appeals to younger generations seeking educational, engaging, and sustainable travel options, transforming how visitors interact with agricultural destinations.

Agritourism is expanding beyond traditional farm stays, embracing diverse activities such as culinary workshops, adventure tourism, and wellness retreats. Visitors can engage in farming experiences, wine-making classes, or farm-to-fork cooking lessons, enhancing their connection to agriculture. Adventure options including zip-lining through orchards, trekking in rural landscapes, and events such as Abbey Farms’ Pumpkin Daze Fall Festival that highlight the rapid expansion of the sector. This festival, running from September 21 to October 27, features a pumpkin patch, corn maze (day and night), zip lines, hayrides, and seasonal treats such as apple cider and pumpkin donuts, complemented by live music and family-friendly attractions. Wellness agritourism, with yoga, meditation, and herbal therapy in tranquil farm settings, appeals to health-conscious travelers. Additionally, petting zoos, seasonal festivals, and rural heritage tours attract varied demographics, diversifying offerings and creating multiple revenue streams that support rural economic growth.

Global Agritourism Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share on account of its rich agricultural heritage, diverse farm experiences, sustainable practices, and strong tourism infrastructure.

Europe Agritourism Market Trends:

Europe leads the agritourism market, driven by its rich agricultural heritage, sustainable farming practices, and strong governmental support for rural tourism. On April 15, 2024, the UN Tourism and European Committee of the Regions released a report highlighting rural tourism's socio-economic impact, focusing on resilience, economic diversification, and cultural preservation. Key recommendations include integrating rural value chains, enhancing digital connectivity, and adopting sustainability trends to empower communities and address challenges such as depopulation. Countries including Italy and France spearhead agritourism with vineyard tours, organic farm stays, and culinary workshops. Seasonal events, harvest festivals, and eco-tourism initiatives enhance Europe’s allure as a top agritourism destination.

North America Agritourism Market Trends:

The North American agritourism market thrives on diverse farm activities, including pumpkin patches, wine-making tours, and petting zoos. The United States and Canada are key players, with a focus on adventure tourism such as corn mazes and zip-lining. Growing consumer interest in locally sourced food and eco-friendly experiences further supports the expansion of agritourism across the region.

Asia-Pacific Agritourism Market Trends:

The industry for agritourism in Asia Pacific is expanding quickly, propelled by nations including Thailand, Japan, and India. Cultural agricultural activities, excursions to tea plantations, and tours of rice paddies all attract tourists. Rural tourism is growing and becoming increasingly popular worldwide due to supportive government attempts to promote it as well as the region's distinctive agricultural methods and scenic surroundings.

Latin America Agritourism Market Trends:

Latin America offers rich agritourism experiences, focusing on coffee plantations, organic farms, and eco-tourism. Various countries attract visitors with hands-on coffee cultivation tours and sustainable farming activities. The biodiversity of the region and rapid integration of indigenous agricultural practices enhance its appeal, making it a growing player in the global agritourism market.

Middle East and Africa Agritourism Market Trends:

The Middle East and Africa are emerging agritourism markets, leveraging their unique agricultural traditions and landscapes. Activities such as desert farming tours, olive harvesting, and community-based tourism initiatives in countries such as Morocco and South Africa are gaining traction. Increasing interest in sustainable agriculture and eco-tourism supports the market’s development in these regions.

Top Companies Leading in the Agritourism Industry

Some of the leading agritourism market companies include Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm to Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours, and Willow-Witt Ranch., among many others. The 12-day Heart of Africa tour by Bay Farm Tours, scheduled for 9th to 20th October 2024 and 21st October to 1st November 2024, explores Zambia, Namibia, and Botswana. Highlights include Victoria Falls, the Zambezi River Sundowner Cruise, and wildlife-rich experiences in Chobe National Park. Guests enjoy guided game drives, Livingstone Island excursions, and unique activities such as dining at the Elephant Cafe. The package offers 10 nights of 4-star accommodation, meals, and insightful agricultural visits, such as banana and cattle farming, delivering stunning scenery and cultural immersion.

Global Agritourism Market Segmentation Coverage

• On the basis of the tourist type, the market has been categorized into domestic and international, wherein domestic represents the leading segment. This dominance can be attributed to its accessibility, affordability, and the increasing preference for local travel experiences. Travelers often choose nearby rural destinations to explore sustainable farming practices and enjoy authentic cultural activities. This trend aligns with growing environmental awareness and support for local economies, making domestic travel the backbone of the agritourism industry.
• Based on the activity, the market is classified on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others, amongst which on-farm sales dominate the market as they provide visitors with fresh, locally sourced produce and unique handmade goods. These direct sales offer farmers a profitable revenue stream while enhancing the visitor experience with authentic farm-to-table opportunities. Activities such as U-pick options, farm markets, and artisan product sales deepen tourist engagement and drive industry growth.
• On the basis of the booking channel, the market has been divided into online and offline. Online and offline booking channels are crucial in agritourism, enabling seamless access to experiences for a wide range of travelers. Online platforms, including websites and apps, provide convenience through real-time updates, dynamic pricing, and user reviews, catering to tech-savvy consumers. Offline channels, such as local operators and farm-based desks, offer personalized service and flexibility, accommodating travelers who prefer traditional booking methods or seek tailored recommendations for unique agritourism experiences.
• On the basis of the sales channel, the market is categorized into travel agents and direct. Among these, travel agents account for the majority of the market share, due to the curated packages that simplify planning and enhance customer satisfaction offered by them. Their expertise in bundling accommodations, activities, and transportation ensures a hassle-free experience for travelers. Agents also foster trust through personalized service and local knowledge, positioning them as key drivers of market growth in this changing industry.

Browse IMARC Related Reports on Agritourism Market:

• India Agritourism Market Report