Global Advanced Analytics Market Expected to Reach USD 132.4 Billion by 2033, Growing at a CAGR of 17.27% from 2025 to 2033, Reports IMARC Group

Global Advanced Analytics Market Statistics, Outlook and Regional Analysis 2025-2033

The global advanced analytics market size was valued at USD 26.9 Billion in 2024, and it is expected to reach USD 132.4 Billion by 2033, exhibiting a growth rate (CAGR) of 17.27% from 2025 to 2033.

The escalating demand for risk management solutions is favoring the market growth. Organizations face multifaceted risks that can impact operations and reputation in an increasingly complex business landscape. As a result, there is a compelling need to employ advanced analytics to identify, assess, and mitigate these risks effectively. By utilizing data-driven insights, businesses can anticipate potential challenges, quantify risks, and develop proactive strategies for risk mitigation. This demand has led to the development of sophisticated risk analytics tools that employ predictive and prescriptive analytics techniques. For instance, in August 2024, Aon launched a new digital application, the D&O risk analyzer, aimed at enhancing the management of executive risks for US-listed public companies. This tool is intended to aid risk managers in making informed decisions through analytics and data-driven insights, particularly in the areas of risk retention and risk transfer. Aon’s D&O Risk Analyzer is the latest in a series of tools from Aon that leverage data and analytics to provide clients with unique insights, assisting them in navigating the complex risk landscape. 

Moreover, the rising trend of remote working and the work-from-home (WFH) model across various regions is acting as another growth-inducing factor. For instance, according to Forbes, as of 2024, 12.7% of full-time employees in India work from home, with 28.2% using a hybrid model. Also, according to CXOToday, by 2025, an estimated 60 to 90 million people in India will be working remotely, which translates to around 10.12% to 15.17% of the Indian workforce. The evolution of technology, improved connectivity, and changing attitudes towards work have propelled this trend. Organizations are increasingly embracing remote work due to its numerous benefits. It allows for greater flexibility, enabling employees to balance their work and personal lives better. This, in turn, can enhance job satisfaction and overall well-being. The WFH model also opens up access to a broader talent pool, as geographical constraints are no longer limiting recruitment factors. The trend has sparked innovation in communication tools, collaborative platforms, and remote project management solutions. For instance, in October 2024, Tata Elxsi, a worldwide design and technology services firm, launched Coalesce, powered by the Snapdragon Spaces™ XR Platform from Qualcomm Technologies, Inc. Coalesce is an XR-based immersive collaboration solution that combines spatial computing, digital twins, and simulations. It enables product model reviews and collaboration capabilities such as text/audio comments, notes, and screen recordings to be shared with internationally distributed teams, as well as a 360-degree review for immersive involvement.

Global Advanced Analytics Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest advanced analytics market share. The rise of remote work in the region has significantly contributed to the growth of the market. For instance, according to Upwork, by 2025, nearly 32.6 million people in the United States will be working remotely, which equates to about 22% of the workforce. Remote work environments generate vast amounts of data from various digital platforms.

North America Advanced Analytics Market Trends:

Advanced analytics tools are essential for processing this data to gain actionable insights, thereby improving productivity and operational efficiency. Moreover, the region's technological advancements, mature business landscape, and widespread adoption of data-driven strategies contribute to its prominence. The concentration of technology giants, innovative startups, and renowned research institutions fosters a dynamic environment for developing cutting-edge analytics solutions. Industries such as finance, healthcare, and retail in the region heavily rely on advanced analytics to optimize operations and gain insights from their data.

Asia Pacific Advanced Analytics Market Trends:

The expanding e-commerce sector across the region is propelling the market's growth. For instance, according to IMARC, the India e-commerce market size reached US$ 92.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3% during 2024-2032. The growing e-commerce industries generate substantial consumer data, prompting companies to utilize advanced analytics for customer behavior analysis, personalized marketing, and inventory management.

Europe Advanced Analytics Market Trends:

The growing adoption of AI-powered analytics in critical infrastructure to enhance operational efficiency, security, and customer experience is driving the market's growth. For instance, in August 2024, BigBear.ai, a provider of AI for enterprise and defense, signed an agreement with Heathrow to develop and implement breakthrough technologies at Europe's largest airport. BigBear.ai offers cutting-edge solutions to assist airports in improving visitor safety and expedite operations by employing a comprehensive Vision AI portfolio (including image-based anomaly and threat detection), advanced analytics, and digital twin capabilities.

Latin America Advanced Analytics Market Trends:

The increasing internet penetration in Latin America is significantly propelling the growth of the advanced analytics market. For instance, according to an article published by Data Portal, as of January 2024, Brazil had 187.9 million internet users. At the beginning of 2024, Brazil had an internet penetration rate of 86.6% of its population. Advanced analytics tools are essential for processing this data to provide real-time insights, particularly in sectors like retail and telecommunications.

Middle East and Africa Advanced Analytics Market Trends:

Several MEA countries have implemented policies and made substantial investments to foster AI and analytics adoption. For example, Saudi Arabia's Vision 2030 plan emphasizes the development of AI and data analytics to diversify the economy and improve public services, further propelling the advanced analytics market growth in the region.

Top Companies Leading in the Advanced Analytics Industry

Some of the leading advanced analytics market companies include Absolutdata Technologies Inc. (Infogain Corporation), Adobe Inc., Altair Engineering Inc., Alteryx Inc., Amazon Web Services Inc. (Amazon.com Inc.), Fair Isaac Corporation (FICO), Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, Moody's Analytics Inc. (Moody's Corporation), SAS Institute Inc., and TIBCO Software Inc., among many others. For instance, in June 2023, Adobe Inc. launched Adobe product analytics for enterprise customers, as well as significant enhancements to Adobe Mix Modeler, Adobe Experience Manager, Adobe Real-Time Customer Data Platform, and Adobe Journey Optimizer.

Global Advanced Analytics Market Segmentation Coverage

• On the basis of the component, the market has been bifurcated into software and service (professional service and managed service), wherein software represented the largest segment owing to the exponential increase in data generation from various sources.
• Based on the type, the market is categorized into big data analytics, business analytics, customer analytics, statistical analytics, risk analytics, and others, amongst which big data analytics represents the largest segment. As industries strive to make data-driven decisions, the demand for big data analytics solutions has increased. These solutions employ advanced algorithms, machine learning, and AI to quickly process large volumes of structured and unstructured data, further propelling the segment’s growth.
• On the basis of the deployment mode, the market has been divided into on-premises and cloud-based. Among these, on-premises represented the largest segment. Industries dealing with sensitive data, such as finance and healthcare, often prefer on-premises deployments to maintain greater control over their data and adhere to regulatory standards.
• Based on the business function, the market is bifurcated into supply chain, sales and marketing, finance, human resource (HR), and others, wherein supply chain represents the largest segment. The growth of supply chain analytics is driven by its tangible impact on an organization's efficiency, cost-effectiveness, and customer experience. As industries recognize these advantages, the demand for advanced analytics solutions catering to supply chain functions continues to surge, fueling overall market expansion.
• On the basis of the enterprise size, the market is segmented into large enterprise and small and medium-sized enterprise. Among these, large enterprise represented the largest segment. These sizable organizations often possess vast amounts of data from various sources and need sophisticated analytics tools to extract valuable insights. The complexity of operations within large enterprises demands advanced analytics solutions to optimize processes, enhance decision-making, and gain a competitive edge.
• Based on the industry vertical, the market is bifurcated into BFSI, healthcare, government, IT and telecom, military and defense, and others, wherein BFSI accounted for the largest advanced analytics market share. Advanced analytics in BFSI enables accurate fraud detection by analyzing transactional patterns, preventing financial losses. It aids in credit risk assessment, helping lenders make informed decisions while extending credit.

Browse IMARC Related Reports on Advanced Analytics Market:

• Japan Advanced Analytics Market Report