Global Activewear Market Expected to Reach USD 672.0 Billion by 2033 - IMARC Group

Global Activewear Market Statistics, Outlook and Regional Analysis 2025-2033

The global activewear market size was valued at USD 414.2 Billion in 2024, and it is expected to reach USD 672.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5% from 2025 to 2033.

The activewear market is increasingly focused on social responsibility, with companies improving their societal impact through activities that promote diversity, sustainability, and crisis response. This change reflects consumer preferences for ethically minded businesses that value social and environmental responsibility. For example, in March 2024, the Adidas Foundation was launched to enhance the brand's community impact, focusing on "People" (anti-discrimination, sport development, inclusive access), "Planet" (preserving sport spaces, promoting sustainability), and "Relief" (aid during crises). 

Moreover, the athletic industry is embracing nature-inspired themes, with businesses creating items based on outdoor experiences and health ideas. This trend appeals to people looking for deeper ties with the environment and mindfulness, as well as sportswear that combines usefulness with meaningful aesthetics. For instance, in August 2023, ASICS introduced the NATURE BATHING PACK, inspired by "shinrin-yoku," featuring popular silhouettes such as GEL-NIMBUS 25 in nature-inspired hues, complemented by contrasting details and Japanese kanji for "tree" and "forest. Furthermore, activewear brands in North America are driving innovation to suit customer preferences for high-performance and environmentally friendly goods. Companies such as Nike and Athleta are using modern materials and designs that improve sports performance while also promoting environmental aims. Additionally, the increasing athleisure sector provides considerable revenue prospects for manufacturers wishing to enter both the fitness and casual wear categories. Consumers are increasingly looking for high-quality and long-lasting sportswear with moisture-wicking, stretch, and temperature-regulating features. Major sports companies such as Lululemon and Under Armour drive demand for premium sportswear in the U.S., introducing new lines with technical materials and modern styles to meet the requirements of active and fashion-conscious people.

Global Activewear Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest share of the activewear market due to its highly developed retail infrastructure, which includes both brick-and-mortar stores and e-commerce platforms, making it readily accessible to consumers.

North America Activewear Market Trends:

North America is witnessing a strong culture of health, fitness, and sports, combined with high disposable incomes and a significant emphasis on wellness and lifestyle. For example, in February 2024, Athleta, part of Gap Inc., launched its high-performance train collection, developed over three years with feedback from professional athletes to everyday users, and validated through extensive lab testing. The 8-piece collection is designed to support intense workouts, emphasizing fit, durability, and comfort, empowering women in their fitness journeys.

Europe Activewear Market Trends:

Sustainable sportswear is popular in Europe, with companies, such as Adidas, producing eco-friendly collections built from recycled materials. European shoppers are increasingly opting for ecologically responsible solutions, which aligns with the region's strong emphasis on sustainability and decreasing the environmental effect of fashion.

Asia-Pacific Activewear Market Trends:

Asia-Pacific, being the largest region for activewear, is seeing growth in athleisure, fueled by companies such as Lululemon and local players including Anta Sports. Growing health consciousness and fitness culture have increased demand for adaptable and comfortable sportswear that can be worn for both workouts and casual wear.

Latin America Activewear Market Trends:

The establishment of native fitness firms, such as Labellamafia in Brazil, exemplifies the trend toward vibrant and fashion-forward designs in Latin America. This reflects the region's inclination for colorful and eye-catching fitness wear that combines utility with local cultural aesthetics.

Middle East and Africa Activewear Market Trends:

Decent sportswear is gaining popularity, with manufacturers such as Nike launching the Pro Hijab collection to appeal to women looking for performance clothing that adheres to cultural values. This trend encourages more engagement in sports and fitness among women in the Middle East and Africa region.

Top Companies Leading in the Activewear Industry

Some of the leading activewear market companies include Adidas AG, ASICS Corporation, Columbia Sportswear Company, DICK's Sporting Goods Inc., Forever 21, Gap Inc., Nike Inc., Puma SE, PVH Corp., Skechers USA Inc., The North Face (VF Corporation), and Under Armour Inc., among many others. For example, in February 2022, Puma SE partnered with First Mile to create a collection using recycled plastic bottles, supporting environmental sustainability. Furthermore, in 2023, the brand launched the "Forever Better" campaign, focusing on eco-friendly products and practices.

Global Activewear Market Segmentation Coverage

• On the basis of the product type, the market has been bifurcated into top activewear, bottom activewear, innerwear, swimwear, and outerwear. Top activewear includes tank tops and t-shirts, while bottom activewear includes leggings and shorts. Innerwear enhances athletic performance, whereas swimwear is designed for water-based activities. Outerwear, such as jackets and hoodies, provides protection during outdoor exercises, demonstrating the market's adaptability and consumer-focused designs.
• Based on the material type, the market is categorized into nylon, polyester, cotton, neoprene, polypropylene, and spandex, amongst which polyester dominates the market. It is particularly popular for sports clothing due to its remarkable durability, resistance to shrinking and stretching, and quick-drying properties.
• On the basis of the pricing, the market has been divided into economy and premium. Economy sports clothing appeals to cost-conscious consumers, whereas premium sports clothing targets individuals who value high-quality materials, innovative technology, and brand prestige.
• Based on the age group, the market is bifurcated into 1 – 15 years, 16 – 30 years, 31 – 44 years, 45 – 64 years, and more than 65 years. Products for children aged 1 – 15 years are designed to provide comfort and play. The age group of 16 – 30 years prefers fashionable and performance-oriented styles. People aged 31 – 44 years value quality and variety. The group of 45 – 64 years prefers supportive and utilitarian designs, while those aged more than 65 prefer comfort-driven and easy-to-wear athletic options.
• On the basis of the distribution channel, the market is segmented into online stores and offline stores. Currently, offline stores account for the majority of the total market share. These stores benefit from the tactile shopping experience it provides, which allows customers to physically examine items, determine their quality, try them on for fit and comfort, and make immediate purchases without the wait time associated with shipping.
• Based on the end user, the market is categorized into men, women, and kids, amongst which women dominate the market. This is primarily driven by the significant increase in health consciousness, the athleisure movement, and a wider range of fitness activities appealing to women.

Browse IMARC Related Reports on Activewear Market:

• Japan Activewear Market Report