Global A2P Messaging Market Expected to Reach USD 98.8 Billion by 2033 - IMARC Group

December 10, 2024 | Technology & Media

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Global A2P Messaging Market Statistics, Outlook and Regional Analysis 2025-2033

The global A2P messaging market size was valued at USD 72.2 Billion in 2024, and it is expected to reach USD 98.8 Billion by 2033, exhibiting a growth rate (CAGR) of 3.54% from 2025 to 2033.

A2P Messaging Market

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The rising number of smartphone users is a major driver for the growth of the A2P messaging market. For instance, according to Statista, between 2024 and 2029, the global number of smartphone users is expected to increase by 1.7 billion (+37.98%). After the sixteenth consecutive year of growth, the smartphone user base is expected to reach 6.2 billion users, marking a new high in 2029. Smartphones are now ubiquitous across both developed and emerging markets. With a growing number of people owning smartphones, businesses have an unparalleled opportunity to reach a vast audience through A2P messaging channels such as SMS, push notifications, and other app-based messaging systems.

Moreover, the expanding digital transformation industry is also escalating the A2P messaging market growth. For instance, according to the IMARC, the global digital transformation market size reached USD 809.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3,571.7 Billion by 2033, exhibiting a growth rate (CAGR) of 16.01% during 2025-2033. Digital transformation involves automating repetitive tasks, and A2P messaging fits perfectly by automating notifications for appointments, order confirmations, alerts, and billing reminders. This reduces manual workload and ensures timely communication. Besides this, as security concerns rise, businesses and consumers alike are turning to A2P messaging for authentication and fraud prevention. A2P messaging is often used to send out transaction alerts, account security updates, and other critical notifications to prevent fraudulent activities. For instance, in July 2024, BT and its mobile business, EE, unveiled two new measures to limit the effect of fraud on its mobile consumers. One of the measure included rejection of all banking and logistics-related SMS unless they are submitted through a single dedicated A2P Trusted bind. These factors are further contributing to the market demand. Furthermore, AI and chatbots are increasingly being integrated into A2P messaging solutions to automate responses, offer personalized recommendations, and streamline customer service. For instance, in August 2023, Route Mobile partnered with telecom giant Vodafone Idea to supply A2P SMS monetization solutions. These solutions will be supplied via an AI/ML-driven analytical firewall solution, an SMS Hub on the VIL network, and the aggregation of international A2P SMS traffic on the VIL network.

Global A2P Messaging Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for A2P messaging owing to the rising smartphones penetration.

North America A2P Messaging Market Trends:

The growth of mobile payments and digital wallets, such as Apple Pay, Google Wallet, and PayPal, has led to an increase in the use of A2P messaging for transaction notifications, alerts, and payment confirmations in North America. For instance, according to Statista, the number of mobile payment users in the U.S. is expected to surpass 200 million by 2025. This growth will continue to fuel the need for A2P messaging for payment confirmations and fraud alerts.

Europe A2P Messaging Market Trends:

The Europe A2P messaging market is primarily driven by factors like the growing use of SMS for business communication, mobile payments, and financial services. In the UK, Germany, and France, businesses use A2P for customer support, OTP authentication, and order updates, further escalating the market demand across the region.

Asia-Pacific A2P Messaging Market Trends:

The Asia-Pacific dominates the overall market, driven by the increasing mobile phone penetration, the growing demand for personalized communication, and the rise of digital transformation in businesses. Countries like India and China are key players due to their vast mobile user base and rapid adoption of mobile-based services, including banking alerts, two-factor authentication, and marketing messages. Additionally, the expansion of e-commerce in Southeast Asia, especially in Indonesia and Thailand, fuels A2P messaging usage for order updates and customer engagement.

Latin America A2P Messaging Market Trends:

In Latin America, A2P messaging is being widely used for mobile payments and bill reminders. In countries like Brazil and Mexico, telecom companies and banks use SMS to send reminders for bill payments, helping improve collection rates. This trend is particularly strong in areas with lower banking penetration, where mobile-first solutions provide an efficient way to remind customers about financial obligations, driving A2P adoption for transactional purposes.

Middle East and Africa A2P Messaging Market Trends:

Countries like the UAE and Saudi Arabia acquire the prominent share in the market, with businesses using A2P messaging for customer engagement, marketing, and authentication services. The growing e-commerce sector in countries like Egypt and South Africa also fuels demand for A2P messaging for order notifications and updates. Additionally, the adoption of mobile banking and government services, especially in regions like Kenya and Nigeria, contributes to the market's growth.

Top Companies Leading in the A2P Messaging Industry

Some of the leading A2P messaging market companies include BICS SA/NV (Proximus Group), China Mobile Limited, Comviva (Tech Mahindra), Infobip Ltd., Monty Mobile, Orange S.A., Route Mobile Limited, Sinch AB, Tata Communications Limited, and Twilio Inc., among many others. For instance, in March 2024, Infobip Ltd. integrated WhatsApp and SMS messaging notifications into Adobe Commerce, allowing businesses and organizations to increase loyalty and enhance customer experience by adding more communication channels. Also, in November 2020, Twilio Inc. acquired Segment, the market-leading customer data platform. This acquisition would enable the company to provide highly individualized customer touchpoints, allowing businesses to make their customer engagement across all communication channels more personalized, responsive, and impactful.

Global A2P Messaging Market Segmentation Coverage

On the basis of the component, the market has been bifurcated into platform and A2P service, wherein platform represented the largest segment, owing to the surging need for real-time and effective communication between customers and businesses.
Based on the deployment mode, the market is categorized into on-premises and cloud-based, amongst which cloud-based accounted for the largest market share. These platforms easily incorporate SMS, MMS, phone, and other services to provide a secure mobile messaging experience, which propels the growth of the cloud-based segment.
On the basis of the SMS traffic, the market has been divided into national traffic and multi-country. Among these, national traffic represented the largest segment, owing to the rising number of hyperlocal businesses across numerous countries.
Based on the application, the market is bifurcated into authentication services, promotional and marketing services, pushed content services, interactive messages services, customer relationship management services, and others, wherein customer relationship management services accounted for the largest market share owing to the augmenting need for businesses to stand out from competitors and establish personal connections with clients.
On the basis of the end user, the market is segmented into BFSI, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, travel and hospitality, and others. Currently, BFSI represented the largest segment. A2P messaging platforms aid BFSI enterprises in facilitating real-time communications with clients and establishing a strong relationship with consumers by providing transaction details, customer actions, and needs-related retail banking operations, thereby maintaining high levels of transparency.

Report Features	Details
Market Size in 2024	USD 72.2 Billion
Market Forecast in 2033	USD 98.8 Billion
Market Growth Rate 2025-2033	3.54%
Units	Billion USD
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Component Deployment Mode SMS Traffic Application End User Region
Components Covered	Platform, A2P Service
Deployment Modes Covered	On-premises, Cloud-based
SMS Traffics Covered	National Traffic, Multi-Country
Applications Covered	Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, Others
End Users Covered	BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Others
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	BICS SA/NV (Proximus Group), China Mobile Limited, Comviva (Tech Mahindra), Infobip Ltd., Monty Mobile, Orange S.A., Route Mobile Limited, Sinch AB, Tata Communications Limited, Twilio Inc., etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global A2P Messaging Market Expected to Reach USD 98.8 Billion by 2033 - IMARC Group

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