US Deodorant Market

Market Overview: 

The US deodorant market size reached USD 7.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.7 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The escalating health and wellness trend among the masses, introduction of gender-specific products, growing demand for eco-friendly deodorants, increasing participation in sports and allied activities, proliferation of e-commerce platforms, recent advancements in skin care science, aggressive marketing and promotional campaigns by manufacturers, and increasing humidity and hot weather conditions are some of the major factors propelling the market.

A deodorant refers to a substance applied to the body to eliminate or mask body odor arising from bacterial growth on sweat. It includes aerosols, roll-ons, and sticks. Deodorant is comprised of several ingredients, such as antiperspirant compounds, fragrances, emollients, thickeners, solvents, preservatives, and propellants. It is widely used on underarms, feet, palms, clothing, inner thighs, sports gear, bed linens, shoes, handkerchiefs, and car interiors. Deodorant aids in neutralizing odor, reducing sweat, boosting confidence, retaining freshness, protecting skin, and minimizing sweat stains and discoloration. In addition, it is a cost-effective, versatile, and user-friendly product that is easy to apply, offers long-lasting effect, and comes in multiple fragrance options.

The growing demand for eco-friendly deodorants owing to the escalating emphasis on sustainability and reducing environmental pollution, is contributing to the market growth. Additionally, the increasing participation in sports and allied activities is facilitating product demand to provide long-lasting protection against sweat and odor. Besides this, the proliferation of e-commerce platforms, coupled with the easy product availability in physical retail stores, including pharmacies and supermarkets, which makes purchasing deodorants a hassle-free experience, is bolstering the market growth. Furthermore, the recent advancements in skincare science, which allow the formulations of more effective and skin-friendly products, are positively influencing the market growth. Apart from this, aggressive marketing and promotion campaigns by manufacturers through celebrity endorsements, social media, and television (TV) commercials to improve brand visibility and raise product awareness are strengthening the market growth. Moreover, the growing product demand owing to the increasing humidity and hot weather conditions across the globe is supporting the market growth.

US Deodorant Market Trends/Drivers:

The escalating health and wellness trend among the masses

The escalating focus on health and wellness is a paramount factor driving the growth of the US deodorant market. Health and wellness comprise not only diet and exercise but also personal hygiene and cleanliness. Additionally, the maintenance of personal hygiene is not just a necessity but also a social obligation. Body odor is considered socially unacceptable, and as awareness grows, the demand for various odor-controlling products, such as deodorants, also increases. Furthermore, the heightened consciousness about personal hygiene is considered an essential part of daily routine by different age groups, including teenagers, adults, and the geriatric population, hence boosting the sale of deodorants. Besides this, the increasing number of educational campaigns by health organizations to provide information about the role of bacteria in causing body odor and how deodorants effectively tackle this issue is supporting the market growth. Additionally, the growing health and wellness trend is prompting consumers to seek new and innovative deodorants with added benefits, such as skin moisturizing properties or added vitamins.

The introduction of gender-specific products

The introduction of gender-specific deodorants is an important factor driving the market growth. Traditional deodorants were designed to be unisex, catering to the mass without much differentiation. However, recent research has indicated that men and women have different requirements for personal care products, which differ in various aspects, such as intensity, duration, odor protection, and the type of fragrances. In line with this, men-specific deodorants offer longer-lasting effects and stronger scents to cater to a more active or outdoor lifestyle. On the other hand, women’s deodorants tend to focus on milder fragrances and skin-sensitive formulations. Moreover, this trend has opened up new avenues for more premium and specialized products, such as deodorants that offer skin-whitening benefits for women or those that offer extreme sports protection for men. Besides this, gender-specific marketing strategies are also amplifying this effect, as they aid in generating greater consumer interest and loyalty.

US Deodorant Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the US deodorant market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and packaging type.

Breakup by Product Type:

• Sprays
• Roll-On
• Creams
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays, roll-on, creams, and others.

Spray deodorants offer the convenience of a quick and easy application process, which aligns with the fast-paced lives of modern consumers. Additionally, sprays generally dry quickly upon application, providing a more comfortable user experience. Besides this, the aerosol mechanism allows for a uniform distribution of the product over the skin or fabric, ensuring comprehensive coverage and more effective odor and sweat protection.

Roll-ons offer more control during application, ensuring that the product is applied exactly where needed, making it effective for targeted odor protection. Additionally, it minimizes wastage by dispensing only the amount of product required for effective coverage, thereby providing better value for money. Furthermore, roll-ons often come in formulations designed for sensitive skin, including alcohol-free and hypoallergenic options, appealing to a broad range of consumers.

Deodorant creams often contain moisturizing ingredients like shea butter or coconut oil, which can help keep skin soft and hydrated. They are typically packaged in small, compact containers, making them easy to carry while traveling.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Supermarkets and hypermarkets provide a broad range of brands and types of deodorants, giving consumers the luxury of choice, all in one location. Additionally, they offer competitive pricing, including discounts and promotions, making deodorants more financially accessible to the consumer.

Convenience stores are often strategically located in high-traffic areas, such as gas stations, near residential complexes, or in commercial districts, making them easily accessible for quick purchases. Furthermore, the extended operating hours, make convenience stores an ideal location for emergency or late-night purchases of deodorants.

Pharmacies offer the advantage of in-person advice from pharmacists or sales representatives. It is especially helpful for those with specific needs like sensitive skin or strong body odor. Additionally, they have testers or sample sizes, allowing customers to experience the scent or feel of the deodorant before purchasing.

Online stores offer an expansive range of brands and types, more than what's available at local stores. Additionally, it allows customers to easily compare prices, ingredients, and reviews from multiple brands all in one place.

Breakup by Packaging Type:

• Metal
• Plastic
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes metal, plastic, and others.

Metal packaging is highly durable and resistant to damage, ensuring that the product inside remains intact even under rough handling or transportation conditions. Furthermore, the sleek and premium look of metal packaging often enhances the overall aesthetic appeal of the deodorant, making it more attractive to consumers. Apart from this, it can withstand extreme temperatures, making it suitable for storage in various conditions, thereby prolonging the product shelf life.

Plastic is cheaper to produce than other packaging materials, such as glass or metal, making it a cost-effective choice for manufacturers aiming to keep retail prices competitive. Additionally, it is lightweight in nature, which aids in reducing transportation costs and making it convenient for consumers to carry deodorant around, particularly in a travel setting. Moreover, plastic allows for a wide range of shapes, sizes, and colors, offering brands the opportunity to create unique and eye-catching packaging designs.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

The Northeast region is characterized by densely populated urban centers, which leads to higher consumption rates for personal care products, such as deodorants. Additionally, the region hosts a relatively affluent population with higher disposable income, enabling frequent purchases of premium and specialized deodorant products.

The Midwest has large cities where deodorant consumption is high due to dense population and urban lifestyles. Furthermore, it is generally characterized by a lower cost of living compared to other regions, allowing consumers to allocate more funds to personal care products, including deodorants.

The South region has a warm climate, which makes deodorant an essential personal care item, thus driving demand year-round. Additionally, the region serves as a major retail hub, offering numerous distribution points for deodorant brands.

The West region is known for its health-conscious lifestyle, making natural and organic deodorants highly popular among the masses. Additionally, the region is a leader in implementing eco-friendly regulations, benefiting brands that produce sustainable products.

Competitive Landscape:

Leading deodorant companies are focusing on developing innovative product formulations, including natural and organic options, gender-specific products, and deodorants that offer additional benefits, such as skin moisturizing properties. Additionally, various companies are adopting sustainable practices by using biodegradable packaging and lowering the carbon footprint of their manufacturing processes. Besides this, top players are investing heavily in market research to understand consumer preferences, behavior, and unmet needs. Apart from this, they are focusing on building strong brand identities through targeted marketing campaigns that use social media influencers, celebrities, or athletes to reach specific demographics. Moreover, companies are engaging in strategic partnerships with both online and brick-and-mortar retailers to ensure wider distribution and product availability.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

US Deodorant Market Report Scope:

Key Questions Answered in This Report:

• How has the US deodorant market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the US deodorant market?
• What is the impact of each driver, restraint, and opportunity on the US deodorant market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the US deodorant market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the US deodorant market?
• What is the breakup of the market based on the packaging type?
• Which is the most attractive packaging type in the US deodorant market?
• What is the competitive structure of the US deodorant market?
• Who are the key players/companies in the US deodorant market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the US deodorant market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the US deodorant market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the US deodorant industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.